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GWS report details top wellness trend predictions for 2021
By Megan Whitby 26 Jan 2021
The report predicts that breathwork will become a major trend in 2021
The Global Wellness Summit (GWS) has unveiled its latest trends report containing its top nine wellness trends for 2021.

Predictions range from a focus on breathwork and immune-health to the importance of diversity, inclusion and accessibility in wellness.

Released annually, The Global Wellness Trends Report features new directions – with dedicated chapters – which the GWS believes will have the most meaningful impact on the US$4.5trn global wellness industry.

The forecast is based on the insights of hundreds of international executives of wellness companies, economists, doctors, investors, academics and technologists that gathered in person and virtually at the recent GWS.

One key trend that is highlighted is a ‘self-care renaissance’ which Cecelia Girr, strategy director, at TBWA Worldwide and Skyler Hubler, cultural strategist at TBWA Worldwide, take a deep dive into.

The authors argue that in light of the pandemic, we’re witnessing a renaissance where "two complementary yet often competing entities – healthcare and wellness – will converge".

Girr and Hubler believe this will only accelerate in the wake of the pandemic as society continues to prioritise and protect health and wellbeing to control the COVID-19 crisis.

Other trends include predictions about a potential growth in interest in financial wellness, wellness architecture and collaboration between major media platforms and the wellness world, plus how wellness can help reset events and the way we travel.

The report was also written by Beth McGroarty, VP of research and forecasting at GWI, Nancy Davis, GWI and GWS chief creative officer and executive director, Tonia Callender, GWI research fellow, Veronica Schreibeis Smith, founder of Vera Iconica Architecture and Developments, Sandra Ballentine, beauty and health editor at large of W Magazine and Elaine Glusac, freelance writer.

GWI chair and CEO Susie Ellis said the report reinforces that wellness is crucial in contributing to the battle against controlling and confronting COVID-19.

“Going forward, those who engage in taking good care of themselves and preventing chronic illness will be in the best position to stay healthy and thrive,” she stated.

The Global Wellness Trends Report – “The Future of Wellness 2021”

– Hollywood and the Entertainment Industries Jump into Wellness

– The Future of Immune Health: Stop Boosting, Start Balancing

– Spiritual and Numinous Moments in Architecture

– Just Breathe!

– The Self-Care Renaissance

– Adding Color to Wellness

– Resetting Events with Wellness

– Money Out Loud: Financial wellness

– 2021: The Year of the Travel Reset


News
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Fitness, medical wellness propositions and spiritual practices and treatments based on local, natural resources are areas with the highest growth potential within wellness tourism. The findings come from a pioneering study by Health Tourism Worldwide ... More
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Leading spa figures Marina Efraimoglou, Dr Daniel Friedland, Corinna Yap and Ophelia Yeung, came together in an inspirational virtual panel on 1 March to share their experiences of fighting cancer and to shine a light ... More
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Kempinski Hotels has completed the acquisition of Resense Spa SA as part of the expansion of its wellness and wellbeing strategy. Resense, which was originally founded as a joint venture between Kempinski and spa consultancy ... More
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The iconic Beverly Hills Hotel Spa in Los Angeles has reopened its doors after seven months of extensive refurbishment and redesign. Christopher Cowdray, CEO of the Dorchester Collection – luxury operating company of the Beverly ... More
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US-based skincare company Heyday has announced a US$20m (£14.2m €16.5m) Series B round of funding led by Level 5 Capital Partners (L5), with participation from existing investors Lerer Hippeau and Fifth Wall Ventures. Heyday has ... More
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UK Prime Minister Boris Johnson has announced non-essential retail, including spas, salons, close-contact services and gyms, could reopen by 12 April 2021, at the very earliest. Johnson revealed the news today as part of step ... More
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NEWS
GWS report details top wellness trend predictions for 2021
POSTED 26 Jan 2021 . BY Megan Whitby
The report predicts that breathwork will become a major trend in 2021 Credit: Shutterstock/Yolya Ilyasova
Going forward, those who engage in taking good care of themselves and preventing chronic illness will be in the best position to stay healthy and thrive
– Susie Ellis
The Global Wellness Summit (GWS) has unveiled its latest trends report containing its top nine wellness trends for 2021.

Predictions range from a focus on breathwork and immune-health to the importance of diversity, inclusion and accessibility in wellness.

Released annually, The Global Wellness Trends Report features new directions – with dedicated chapters – which the GWS believes will have the most meaningful impact on the US$4.5trn global wellness industry.

The forecast is based on the insights of hundreds of international executives of wellness companies, economists, doctors, investors, academics and technologists that gathered in person and virtually at the recent GWS.

One key trend that is highlighted is a ‘self-care renaissance’ which Cecelia Girr, strategy director, at TBWA Worldwide and Skyler Hubler, cultural strategist at TBWA Worldwide, take a deep dive into.

The authors argue that in light of the pandemic, we’re witnessing a renaissance where "two complementary yet often competing entities – healthcare and wellness – will converge".

Girr and Hubler believe this will only accelerate in the wake of the pandemic as society continues to prioritise and protect health and wellbeing to control the COVID-19 crisis.

Other trends include predictions about a potential growth in interest in financial wellness, wellness architecture and collaboration between major media platforms and the wellness world, plus how wellness can help reset events and the way we travel.

The report was also written by Beth McGroarty, VP of research and forecasting at GWI, Nancy Davis, GWI and GWS chief creative officer and executive director, Tonia Callender, GWI research fellow, Veronica Schreibeis Smith, founder of Vera Iconica Architecture and Developments, Sandra Ballentine, beauty and health editor at large of W Magazine and Elaine Glusac, freelance writer.

GWI chair and CEO Susie Ellis said the report reinforces that wellness is crucial in contributing to the battle against controlling and confronting COVID-19.

“Going forward, those who engage in taking good care of themselves and preventing chronic illness will be in the best position to stay healthy and thrive,” she stated.

The Global Wellness Trends Report – “The Future of Wellness 2021”

– Hollywood and the Entertainment Industries Jump into Wellness

– The Future of Immune Health: Stop Boosting, Start Balancing

– Spiritual and Numinous Moments in Architecture

– Just Breathe!

– The Self-Care Renaissance

– Adding Color to Wellness

– Resetting Events with Wellness

– Money Out Loud: Financial wellness

– 2021: The Year of the Travel Reset
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Fitness and treatments based on local resources identified among the future growth opportunities in wellness tourism
Fitness, medical wellness propositions and spiritual practices and treatments based on local, natural resources are areas with the highest growth potential within wellness tourism.
Heartfelt messages from spa industry 'flourishing in adversity' panel
Leading spa figures Marina Efraimoglou, Dr Daniel Friedland, Corinna Yap and Ophelia Yeung, came together in an inspirational virtual panel on 1 March to share their experiences of fighting cancer and to shine a light on an increasingly important area for the global wellness industry.
Sustainable Spa Association finds 33 per cent of spa businesses contribute to UN’s 17 SDGs
According to a recent survey conducted by The Sustainable Spa Association (SSA), just 33 per cent of spa businesses contribute towards the United Nations’ 17 SDG Development Goals (SDGs).
Kempinski buys Resense Spa as shareholders exit
Kempinski Hotels has completed the acquisition of Resense Spa SA as part of the expansion of its wellness and wellbeing strategy.
Asia Pacific Spa and Wellness Coalition gears up for first virtual Round Table in March 2021
The Asia Pacific Spa and Wellness Coalition (APSWC) has unveiled new details about its upcoming 2021 Round Table Conference, scheduled for 15-17 March.
Six Senses transforms Brazilian resort previously backed by co-founders of The Body Shop and AOL
Six Senses Hotels Resorts Spas has expanded its portfolio with a new eco-wellness resort in Mantiqueira, Brazil, nestled amongst flourishing forests and situated at the meeting of three valleys.
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