08-09 Apr 2024
St. Martins Spa & Lodge,
Frauenkirchen,
Austria
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14-15 Apr 2024
ExCel,
London,
United Kingdom
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22-24 Apr 2024
Galgorm Resort,
York,
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23-25 Apr 2024
Phoenix Convention Center,
Phoenix,
United States
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28-30 Apr 2024
Radisson Blu Hotel,
Glasgow,
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08-08 May 2024
Hotel Melià ,
Milano ,
Italy
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10-12 May 2024
China Import & Export Fair Complex,
Guangzhou,
China
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13-16 May 2024
Conrad Chia Laguna Sardinia ,
Italy
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What can spas learn from beauty box subscription services during the pandemic? |
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By Megan Whitby 15 Feb 2021 |
Roccabox experienced a 515 per cent increase in monthly revenue from the beginning to the end of 2020 Credit: Tyler Carr
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UK-based beauty box subscription service Roccabox experienced unprecedented growth during 2020.
The company recently reported its monthly subscriptions grew by 242 per cent from January to December – this accounted for a 515 per cent increase in monthly revenue from the beginning to the end of 2020.
Founder and CEO of Roccabox, Tia Roqaa, said: “These figures demonstrate the importance of beauty businesses looking at alternative ways of reaching consumers during these uncertain times.”
So, at a time when spas are closed, what can spa owners learn from beauty box subscription services to help their own business?
First and foremost, Roqaa says spas should use this time to focus on positively growing areas of their business they can still control and that will continue to reap benefits once spas can reopen.
She highlighted marketing as a key area.
“It’s vital right now to make sure consumers remember your spa exists, so now isn’t the time to go quiet with your marketing. Keep refreshing your social media platforms with new and exciting content to stay in your customers’ minds.”
Roqaa says Roccabox has seen an increased interest in beauty during the pandemic – causing a 406 per cent increase in its web traffic – indicating customers still want to get their beauty and wellness fix.
“Get in front of your audience now with plenty of positive, brand-appropriate, relevant content and they'll remember you once your doors re-open.”
She also highlighted the importance of flexibility, adaptability and not planning too far in advance.
For spas, that means it’s now crucial to pivot and explore alternative ways of bringing in revenue during closure.
“Wellness is more important than ever and spas have an exciting monopoly on self-care and pampering – something they need to capitalise on by looking into ways to take their spa into customers’ homes.”
Roqaa suggests spas could organise a virtual treatment where customers are sent product samples and then be taught how to do a bespoke at-home facial by therapists over Zoom, for example.
“Think outside the box and come up with some fun, quirky ways of getting exposure for your brand while drumming up alternative revenue.”
She also urged spas to value the importance of teaming up with other beauty businesses, and how that can positively impact a spa business.
“It doesn’t even have to be a beauty brand but look for brands with a similar brand ethos and message to your own.
"You could contribute to their editorial online content, run a competition to win a spa day, or partner up with a beauty box and include vouchers or a discount code in a monthly box,” she said.
“It’s all about thinking both creatively and commercially and using this time as a chance to adapt your marketing strategies to reach new audiences so that when spas can reopen, you’ll be ready to welcome plenty of new customers.”
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News |
1 to 12 of 8680 news stories |
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27 Mar 2024
The Asia Pacific Spa & Wellness Coalition (APSWC) recently marked another year of industry achievement with a prestigious awards ceremony held during the 2024 APSWC Round Table event in Bangkok, Thailand. Among the distinguished guests ... More
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26 Mar 2024
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21 Mar 2024
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20 Mar 2024
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Janu – Aman’s highly-anticipated sister brand – has opened its inaugural hotel in Tokyo, marking the first in its pipeline of 13 properties across city, country and coastal destinations. Meaning ‘soul’ in Sanskrit, Janu was ... More
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14 Mar 2024
The World Happiness Summit (WOHASU) is gearing up to hold its first-ever World Wellbeing Policy Forum in London on 18 March 2024. Founded by Karen Guggenheim in 2016, WOHASU is dedicated to elevating global wellbeing ... More
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Seed To Skin |
Founded by Jeanette Thottrup in 2018, in Tuscany, Seed to Skin is an award winning skincare line.
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