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Amazon’s flagship hair salon arrives in London complete with augmented reality technology
By Megan Whitby 27 May 2021
Amazon said the salon is its latest initiative designed to support the professional beauty industry Credit: Amazon
New destination debuts with exciting augmented reality technology that lets customers experiment with colours pre-treatment
Amazon says the new opening is part of its bid to continue supporting the professional beauty industry and follows the recent launch of its dedicated online Professional Beauty Store
Customers can also access a digitised retail area using point-and-learn technology and order products direct to their home – via QR codes – from Amazon while in the shop
Tech giant Amazon has expanded its presence in the world of beauty and opened its first bricks and mortar hairdressers – named Amazon Salon – in London’s lively Spitalfields Market.

Spread across two floors, the 1,500sq m location offers a menu of hairdressing services provided by Elena Lavagni, owner of independent London salon Neville Hair & Beauty, and a team of her stylists.

The new destination is also kitted out with exciting augmented reality (AR) technology that enables clients to experiment and see what they’d look like with new colours before they have treatments.

In addition, guests can experience new point-and-learn technology in the salon’s retail area and explore Amazon's professional hair care products.

This system involves customers pointing at the product they’re interested in on a display shelf and then having all the relevant information, brand videos and educational content pulled up automatically on a digital display screen in front of them.

If guests subsequently decide to buy the product, they can scan its QR code with their phone and immediately be taken to its indidvual Amazon webpage and order directly online.

“We’ve designed this salon for customers to come and experience some of the best technology, hair care products and stylists in the industry,” said John Boumphrey, Amazon’s UK country manager.

“We want this unique venue to bring us one step closer to customers, and it’ll be a place where we can collaborate with the industry and test new technologies.”

At the time of writing, the company has no plans to open any further locations but will use the flagship to experiment with new technology and experiences.

In a statement, Amazon revealed the salon is the latest initiative designed to support the professional beauty industry and follows the launch of the Amazon Professional Beauty Store.

This new online store gives hair and beauty businesses access to Amazon’s selection of more than 10,000 salon and spa products and supplies – such as Elemis, Vichy, Murad, Caudalie and Dermalogica – alongside professionals benefits such as wholesale pricing and invoicing, no minimum order value and rapid delivery.


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The global wellness economy will grow by 9.9 per cent annually and reach US$7trn by 2025, according to new research by the Global Wellness Institute (GWI). Named The Global Wellness Economy: Looking Beyond Covid, the ... More
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Gharieni GmbH
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Jobs    News   Products   Magazine
NEWS
Amazon’s flagship hair salon arrives in London complete with augmented reality technology
POSTED 27 May 2021 . BY Megan Whitby
Amazon said the salon is its latest initiative designed to support the professional beauty industry Credit: Amazon
New destination debuts with exciting augmented reality technology that lets customers experiment with colours pre-treatment
Amazon says the new opening is part of its bid to continue supporting the professional beauty industry and follows the recent launch of its dedicated online Professional Beauty Store
Customers can also access a digitised retail area using point-and-learn technology and order products direct to their home – via QR codes – from Amazon while in the shop
Tech giant Amazon has expanded its presence in the world of beauty and opened its first bricks and mortar hairdressers – named Amazon Salon – in London’s lively Spitalfields Market.

Spread across two floors, the 1,500sq m location offers a menu of hairdressing services provided by Elena Lavagni, owner of independent London salon Neville Hair & Beauty, and a team of her stylists.

The new destination is also kitted out with exciting augmented reality (AR) technology that enables clients to experiment and see what they’d look like with new colours before they have treatments.

In addition, guests can experience new point-and-learn technology in the salon’s retail area and explore Amazon's professional hair care products.

This system involves customers pointing at the product they’re interested in on a display shelf and then having all the relevant information, brand videos and educational content pulled up automatically on a digital display screen in front of them.

If guests subsequently decide to buy the product, they can scan its QR code with their phone and immediately be taken to its indidvual Amazon webpage and order directly online.

“We’ve designed this salon for customers to come and experience some of the best technology, hair care products and stylists in the industry,” said John Boumphrey, Amazon’s UK country manager.

“We want this unique venue to bring us one step closer to customers, and it’ll be a place where we can collaborate with the industry and test new technologies.”

At the time of writing, the company has no plans to open any further locations but will use the flagship to experiment with new technology and experiences.

In a statement, Amazon revealed the salon is the latest initiative designed to support the professional beauty industry and follows the launch of the Amazon Professional Beauty Store.

This new online store gives hair and beauty businesses access to Amazon’s selection of more than 10,000 salon and spa products and supplies – such as Elemis, Vichy, Murad, Caudalie and Dermalogica – alongside professionals benefits such as wholesale pricing and invoicing, no minimum order value and rapid delivery.
Credit: Amazon
Credit: Amazon
Credit: Amazon
Customers can access AR technology that lets them try before they buy by experimenting with colour and styles prior to treatment Credit: Amazon
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The Global Wellness Institute (GWI) and BBC Storyworks have struck up a partnership to create a digital film series exploring the true meaning of wellness.
Global wellness economy will be worth US$7trn by 2025
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