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Spa hotel and retreat designed for millennials opens in the Baltics
By Megan Whitby 16 Jun 2021
The unique new spa hotel is located in the Lithuanian spa town of Birštonas, surrounded by pine forests
After three years’ development, the doors have opened at the Spa Hotel Esé, a purpose-built spa property for millennials in Lithuania, owned by Rūta and Vytenis Zalaga.

The concept for the hotel was developed by international spa and wellness consultancy E77 Company.

Spa Hotel Esé is located in the spa town of Birštonas known for its clean air, therapeutic mud and mineral water springs. The new destination is complete with a 300sq m spa including four treatment rooms, an aromatherapy sauna, Finnish sauna, Jacuzzi, steam bath sauna and swimming pool.

The Lithuanian word Esé translates to personal story or own reflections and helped inspire E77 to conceive the spa hotel as an opportunity for guests to create, compose and share.

The destination has been conceptualised for the modern tech-savvy millennial customer, with details including automated self-service check-in and check-out for the hotel, an electronic entrance to the spa and smart door locks to cater to a millennial mindset.

Guests may also check how busy the pool is through screens online, by the entrance to the spa, or inside elevators, and decide when to visit.

Egle Rukšėnaitė, E77 owner and founder, explained to Spa Business that the hotel fulfils the need for a spa destination targeting younger clients.

“At E77, we’ve long had a dream to create a destination spa hotel for a younger client.

“In my opinion, this new space is somewhere where traditional luxury does not shine, but instead luxury is expressed through art, cosy spaces, natural design and a high-quality spa offering an unadulterated and sustainable experience full of innovation.”

Three treatment rooms include massage beds provided by Netherlands-based Bellezi while one unique room offers access to Meden-Inmed’s Aquai hydromassage membrane bed.

The latter room was realised after E77 acknowledged that some millennials may be more introverted, so the team decided to include a private spa treatment room for guests to spend time alone in and experience touchless treatments without a therapist present.

Other spa treatments include a menu of organic treatments supplied by organic Irish marine skincare brand Voya.

In addition, E77 has infused the entire spa and hotel with essential oil blends from Japanese aromatherapy brand @aroma to offer all guests an unpaid therapeutic experience to help them relax and recover faster.

When guests arrive at the hotel they choose between 40 minimalist guestrooms each designed to tell a different story.

Rukšėnaitė explained that by having five unique room options – Sea, Mountain, Labyrinth, Green Room, Ocean Blue and Camping Apartment – guests have enough variety to pick a room based on their mood.

Additional offerings include remote working facilities, a functioning bar in the evening and amenities for families with young children.

The hotel was previously the Hotel Sonata, which closed in autumn 2018. Architect Paulius Mirinavicius of studio UAB Milimetras and interior designer Jurgita Masiukaite worked alongside E77 to create the destination.


News
1 to 12 of 7993 news stories
02 Dec 2021
Raffles Hotels and Resorts has opened a new resort in Dubai with a comprehensive 23-treatment-room spa to reflect the city’s lavish character. Offering panoramic sea views and vistas of Dubai’s iconic skyline, the 389-room resort ... More
01 Dec 2021
The Global Wellness Institute (GWI) and BBC Storyworks have struck up a partnership to create a digital film series exploring the true meaning of wellness. BBC Storyworks is the commercial creative arm of BBC Global ... More
01 Dec 2021
The global wellness economy will grow by 9.9 per cent annually and reach US$7trn by 2025, according to new research by the Global Wellness Institute (GWI). Named The Global Wellness Economy: Looking Beyond Covid, the ... More
30 Nov 2021
The recently-transformed Bamford Wellness Spa in Gloucestershire has been recognised as the UK’s Best New Spa at the sixth annual Good Spa Guide Awards ceremony. Decided by internal judging by The Good Spa Guide’s Spa ... More
29 Nov 2021
Georgia-based wellness community Serenbe is set to gain a brand new wellness community dedicated to play, said co-founder Steve Nygren, speaking to Spa Business. Named Spela – which means play in Swedish, the new community ... More
26 Nov 2021
Exercise has been found to increase levels of endocannabinoids – cannabis-like substances produced by the human body – which in turn helps reduce inflammation and could potentially treat conditions such as arthritis, cancer and heart ... More
26 Nov 2021
People suffering from mild depression should be offered exercise, mindfulness, therapy or meditation before medication, such as antidepressants. New draft guidance, published by the National Institute for Health and Care Excellence (NICE) recommends that a ... More
25 Nov 2021
The City of Madrid could become one of the healthiest in the world if plans by the council come to fruition. The local government has revealed plans to develop wellbeing infrastructure for the next generation, ... More
24 Nov 2021
A new trans-awareness course, certified by Habia, has been launched for the spa sector to help teach spa staff how to accommodate, attract and support transgender clients. Named Trans Awareness for Spas, the programme includes ... More
23 Nov 2021
A sustainable hot springs retreat is set to open in Fingal on Australia’s Mornington Peninsula, Victoria, drawing on the healing benefits of water, immersion in nature and sleek minimalist design. Set within 15 hectares of ... More
23 Nov 2021
Nuffield Health has reopened the historic Barbican health club in London, as part of ambitious plans to establish its first wellness "health campus" in the UK. Nuffield Health Barbican – the 114th health club in ... More
22 Nov 2021
Marriott’s luxury city hotel brand Westin Hotels & Resorts has opened a new location and branded Heavenly Spa by Westin urban wellness retreat in London, UK. The new spa at Westin London City marks Heavenly ... More
     
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The Organic Spa GmbH
The Organic Spa GmbH
The Organic Spa GmbH
The Organic Spa GmbH
Jobs    News   Products   Magazine
NEWS
Spa hotel and retreat designed for millennials opens in the Baltics
POSTED 16 Jun 2021 . BY Megan Whitby
The unique new spa hotel is located in the Lithuanian spa town of Birštonas, surrounded by pine forests
This new space is somewhere where traditional luxury does not shine, but instead luxury is expressed through art, cosy spaces, natural design and a high-quality spa
– Egle Rukšėnaitė
After three years’ development, the doors have opened at the Spa Hotel Esé, a purpose-built spa property for millennials in Lithuania, owned by Rūta and Vytenis Zalaga.

The concept for the hotel was developed by international spa and wellness consultancy E77 Company.

Spa Hotel Esé is located in the spa town of Birštonas known for its clean air, therapeutic mud and mineral water springs. The new destination is complete with a 300sq m spa including four treatment rooms, an aromatherapy sauna, Finnish sauna, Jacuzzi, steam bath sauna and swimming pool.

The Lithuanian word Esé translates to personal story or own reflections and helped inspire E77 to conceive the spa hotel as an opportunity for guests to create, compose and share.

The destination has been conceptualised for the modern tech-savvy millennial customer, with details including automated self-service check-in and check-out for the hotel, an electronic entrance to the spa and smart door locks to cater to a millennial mindset.

Guests may also check how busy the pool is through screens online, by the entrance to the spa, or inside elevators, and decide when to visit.

Egle Rukšėnaitė, E77 owner and founder, explained to Spa Business that the hotel fulfils the need for a spa destination targeting younger clients.

“At E77, we’ve long had a dream to create a destination spa hotel for a younger client.

“In my opinion, this new space is somewhere where traditional luxury does not shine, but instead luxury is expressed through art, cosy spaces, natural design and a high-quality spa offering an unadulterated and sustainable experience full of innovation.”

Three treatment rooms include massage beds provided by Netherlands-based Bellezi while one unique room offers access to Meden-Inmed’s Aquai hydromassage membrane bed.

The latter room was realised after E77 acknowledged that some millennials may be more introverted, so the team decided to include a private spa treatment room for guests to spend time alone in and experience touchless treatments without a therapist present.

Other spa treatments include a menu of organic treatments supplied by organic Irish marine skincare brand Voya.

In addition, E77 has infused the entire spa and hotel with essential oil blends from Japanese aromatherapy brand @aroma to offer all guests an unpaid therapeutic experience to help them relax and recover faster.

When guests arrive at the hotel they choose between 40 minimalist guestrooms each designed to tell a different story.

Rukšėnaitė explained that by having five unique room options – Sea, Mountain, Labyrinth, Green Room, Ocean Blue and Camping Apartment – guests have enough variety to pick a room based on their mood.

Additional offerings include remote working facilities, a functioning bar in the evening and amenities for families with young children.

The hotel was previously the Hotel Sonata, which closed in autumn 2018. Architect Paulius Mirinavicius of studio UAB Milimetras and interior designer Jurgita Masiukaite worked alongside E77 to create the destination.
RELATED STORIES
E77 to deliver €40m thermal wellbeing oasis nestled in Lithuanian forest


Global spa, hotel and wellness consultancy The E77 Company is realising a new thermal spa resort and hotel among a historic pine forest in Lithuania’s coastal region of Klaipėda, Lithuania.
Lithuania’s Spa Hotel Esé invites millennials to tell their own story


International spa and wellness consultants E77 are working on a spa hotel in Lithuania designed specifically for millennial customers, which is due to open in late summer 2019.
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Raffles launches opulent five-star resort and Cinq Mondes spa on Dubai coastline
Raffles Hotels and Resorts has opened a new resort in Dubai with a comprehensive 23- treatment-room spa to reflect the city’s lavish character.
GWI and BBC to co-produce film series demystifying wellness
The Global Wellness Institute (GWI) and BBC Storyworks have struck up a partnership to create a digital film series exploring the true meaning of wellness.
Global wellness economy will be worth US$7trn by 2025
The global wellness economy will grow by 9.9 per cent annually and reach nearly US$7trn by 2025, according to new research by the Global Wellness Institute (GWI).
Bamford Wellness Spa scoops Good Spa Guide’s Best New UK Spa award
The recently-transformed Bamford Wellness Spa in Gloucestershire has been recognised as the UK’s Best New Spa at the sixth annual Good Spa Guide Awards ceremony.
Playfulness to inspire Serenbe’s new wellness community launching in 2023
Georgia-based wellness community Serenbe is set to gain a brand new wellness community dedicated to play, said co-founder Steve Nygren, speaking to Spa Business.
Naural ‘cannabis’ levels boosted by exercise
Exercise has been found to increase levels of endocannabinoids – cannabis-like substances produced by the human body – which in turn helps reduce inflammation and could potentially treat conditions such as arthritis, cancer and heart disease.
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