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Spa hotel and retreat designed for millennials opens in the Baltics
By Megan Whitby 16 Jun 2021
The unique new spa hotel is located in the Lithuanian spa town of Birštonas, surrounded by pine forests
After three years’ development, the doors have opened at the Spa Hotel Esé, a purpose-built spa property for millennials in Lithuania, owned by Rūta and Vytenis Zalaga.

The concept for the hotel was developed by international spa and wellness consultancy E77 Company.

Spa Hotel Esé is located in the spa town of Birštonas known for its clean air, therapeutic mud and mineral water springs. The new destination is complete with a 300sq m spa including four treatment rooms, an aromatherapy sauna, Finnish sauna, Jacuzzi, steam bath sauna and swimming pool.

The Lithuanian word Esé translates to personal story or own reflections and helped inspire E77 to conceive the spa hotel as an opportunity for guests to create, compose and share.

The destination has been conceptualised for the modern tech-savvy millennial customer, with details including automated self-service check-in and check-out for the hotel, an electronic entrance to the spa and smart door locks to cater to a millennial mindset.

Guests may also check how busy the pool is through screens online, by the entrance to the spa, or inside elevators, and decide when to visit.

Egle Rukšėnaitė, E77 owner and founder, explained to Spa Business that the hotel fulfils the need for a spa destination targeting younger clients.

“At E77, we’ve long had a dream to create a destination spa hotel for a younger client.

“In my opinion, this new space is somewhere where traditional luxury does not shine, but instead luxury is expressed through art, cosy spaces, natural design and a high-quality spa offering an unadulterated and sustainable experience full of innovation.”

Three treatment rooms include massage beds provided by Netherlands-based Bellezi while one unique room offers access to Meden-Inmed’s Aquai hydromassage membrane bed.

The latter room was realised after E77 acknowledged that some millennials may be more introverted, so the team decided to include a private spa treatment room for guests to spend time alone in and experience touchless treatments without a therapist present.

Other spa treatments include a menu of organic treatments supplied by organic Irish marine skincare brand Voya.

In addition, E77 has infused the entire spa and hotel with essential oil blends from Japanese aromatherapy brand @aroma to offer all guests an unpaid therapeutic experience to help them relax and recover faster.

When guests arrive at the hotel they choose between 40 minimalist guestrooms each designed to tell a different story.

Rukšėnaitė explained that by having five unique room options – Sea, Mountain, Labyrinth, Green Room, Ocean Blue and Camping Apartment – guests have enough variety to pick a room based on their mood.

Additional offerings include remote working facilities, a functioning bar in the evening and amenities for families with young children.

The hotel was previously the Hotel Sonata, which closed in autumn 2018. Architect Paulius Mirinavicius of studio UAB Milimetras and interior designer Jurgita Masiukaite worked alongside E77 to create the destination.


News
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24 Jan 2022
“Valentine's Day should be a success both in terms of guest experience and securing success for your spa’s top and bottom line,” says Verena Lasvigne, industry figure, consultant and seasoned spa director. Speaking exclusively to ... More
24 Jan 2022
Hotel operator Scandic Hotels has announced plans to create a climate-neutral hotel in the northern Swedish city of Sundsvall in 2024. The new 210-room location – called Scandic Sundsvall Central – is the product of ... More
21 Jan 2022
The Wellness Tourism Association (WTA), is celebrating its fourth anniversary by striking up a partnership with World Wellness Weekend (WWW) – a global wellness event created to help people adopt healthier lifestyles. The new partnership ... More
21 Jan 2022
People with early-stage Parkinson’s should do regular exercise to slow down the progression of the disease. The finding comes from a six-year study that followed 237 people who were developing Parkinson’s. The participants in the ... More
20 Jan 2022
The World Food Travel Association (WFTA) has named Preidlhof’s spa director and transformational wellness coach Patrizia Bortolin its global co-ambassador for wellness tourism. Launched in 2001, the WFTA is a non-profit organisation with a mission ... More
20 Jan 2022
Membership-based massage franchise The Massage Company (TMC) has launched a training academy to set up its own fully-certified, internationally-recognised training scheme. TMC explained that the move was motivated by a shortage of UK therapist talent ... More
19 Jan 2022
Rosewood Hotels & Resorts has launched a global sleep retreat collection designed to promote rest through sleep-inducing treatments, movement-driven activities and special amenities. Taking a holistic approach to sleep, the Alchemy of Sleep retreats address ... More
18 Jan 2022
IHG Hotels & Resorts is set to launch the first resort from its recently acquired luxury brand, Regent Hotels & Resorts, in South East Asia in Q1 2022. Situated on a tropical island off Vietnam’s ... More
18 Jan 2022
Annual industry event The Healing Summit has been rescheduled from May to new dates on 3-4 September 2022. As in previous years, the conference will be held at Pine Cliffs Resort in Albufeira, Portugal, but ... More
18 Jan 2022
Wellness operator and fit tech company, LIT Method, (low-intensity training) is ramping up expansion after launching into the franchising market. The company's hybrid business model now combines studios with an at-home, digital fitness offering based ... More
17 Jan 2022
Sensei, the wellness brand owned by tech billionaire Larry Ellison, has appointed Annika Jackson as general manager and Michael Conte as retreat director of the brand’s upcoming second outpost Sensei Porcupine Creek. Sensei has also ... More
14 Jan 2022
The Como Group has announced plans to open its first luxury boutique hotel in France in the world-famous wine region of Burgundy. Como Le Montrachet will open in phases, with stage one scheduled for completion ... More
     
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Art of Cryo
Art of Cryo
Art of Cryo
Art of Cryo
News   Products   Magazine
NEWS
Spa hotel and retreat designed for millennials opens in the Baltics
POSTED 16 Jun 2021 . BY Megan Whitby
The unique new spa hotel is located in the Lithuanian spa town of Birštonas, surrounded by pine forests
This new space is somewhere where traditional luxury does not shine, but instead luxury is expressed through art, cosy spaces, natural design and a high-quality spa
– Egle Rukšėnaitė
After three years’ development, the doors have opened at the Spa Hotel Esé, a purpose-built spa property for millennials in Lithuania, owned by Rūta and Vytenis Zalaga.

The concept for the hotel was developed by international spa and wellness consultancy E77 Company.

Spa Hotel Esé is located in the spa town of Birštonas known for its clean air, therapeutic mud and mineral water springs. The new destination is complete with a 300sq m spa including four treatment rooms, an aromatherapy sauna, Finnish sauna, Jacuzzi, steam bath sauna and swimming pool.

The Lithuanian word Esé translates to personal story or own reflections and helped inspire E77 to conceive the spa hotel as an opportunity for guests to create, compose and share.

The destination has been conceptualised for the modern tech-savvy millennial customer, with details including automated self-service check-in and check-out for the hotel, an electronic entrance to the spa and smart door locks to cater to a millennial mindset.

Guests may also check how busy the pool is through screens online, by the entrance to the spa, or inside elevators, and decide when to visit.

Egle Rukšėnaitė, E77 owner and founder, explained to Spa Business that the hotel fulfils the need for a spa destination targeting younger clients.

“At E77, we’ve long had a dream to create a destination spa hotel for a younger client.

“In my opinion, this new space is somewhere where traditional luxury does not shine, but instead luxury is expressed through art, cosy spaces, natural design and a high-quality spa offering an unadulterated and sustainable experience full of innovation.”

Three treatment rooms include massage beds provided by Netherlands-based Bellezi while one unique room offers access to Meden-Inmed’s Aquai hydromassage membrane bed.

The latter room was realised after E77 acknowledged that some millennials may be more introverted, so the team decided to include a private spa treatment room for guests to spend time alone in and experience touchless treatments without a therapist present.

Other spa treatments include a menu of organic treatments supplied by organic Irish marine skincare brand Voya.

In addition, E77 has infused the entire spa and hotel with essential oil blends from Japanese aromatherapy brand @aroma to offer all guests an unpaid therapeutic experience to help them relax and recover faster.

When guests arrive at the hotel they choose between 40 minimalist guestrooms each designed to tell a different story.

Rukšėnaitė explained that by having five unique room options – Sea, Mountain, Labyrinth, Green Room, Ocean Blue and Camping Apartment – guests have enough variety to pick a room based on their mood.

Additional offerings include remote working facilities, a functioning bar in the evening and amenities for families with young children.

The hotel was previously the Hotel Sonata, which closed in autumn 2018. Architect Paulius Mirinavicius of studio UAB Milimetras and interior designer Jurgita Masiukaite worked alongside E77 to create the destination.
RELATED STORIES
E77 to deliver €40m thermal wellbeing oasis nestled in Lithuanian forest


Global spa, hotel and wellness consultancy The E77 Company is realising a new thermal spa resort and hotel among a historic pine forest in Lithuania’s coastal region of Klaipėda, Lithuania.
Lithuania’s Spa Hotel Esé invites millennials to tell their own story


International spa and wellness consultants E77 are working on a spa hotel in Lithuania designed specifically for millennial customers, which is due to open in late summer 2019.
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How spas can make the most out of Valentine's Day, according to Verena Lasvigne
“Valentine's Day should be a success both in terms of guest experience and securing success for your spa’s top and bottom line,” says Verena Lasvigne, industry figure, consultant and seasoned spa director.
Climate-neutral hotel with sea view spa to open in Sweden
Hotel operator Scandic Hotels has announced plans to create a climate-neutral hotel in the northern Swedish city of Sundsvall in 2024.
Wellness Tourism Association aligns with World Wellness Weekend to appoint new ambassadors
The Wellness Tourism Association (WTA), is celebrating its fourth anniversary by striking up a partnership with World Wellness Weekend (WWW) – a global wellness event created to help people adopt healthier lifestyles.
Four hours exercise a week can slow down development of Parkinson's
People with early-stage Parkinson’s can should use regular exercise in order to slow down the progression of the disease.
Patrizia Bortolin joins WFTA to champion wellness food tourism
The World Food Travel Association (WFTA) has named Preidlhof’s spa director and transformational wellness coach Patrizia Bortolin its global co-ambassador for wellness tourism.
The Massage Company's new training academy guarantees its graduates a job
Membership-based massage franchise The Massage Company (TMC) has launched a training academy to set up its own fully-certified, internationally-recognised training scheme.
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01-03 Feb 2022

Spatex 2022

Coventry Building Society Arena, Coventry, United Kingdom
04-04 Feb 2022

Healing Hotels of the World Masterclass

ZOOM Meeting, Germany
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