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Accor to introduce avant-garde wellness sanctuary at first SO/ resort in Spain
By Megan Whitby 25 Jun 2021
Wellbeing and fitness will be core to SO/Sotogrande's philosophy Credit: SO/ Sotogrande Resort & Spa
Accor’s vibrant lifestyle brand SO/ Hotels & Resorts, together with Sotogrande SA, developer and creator of the namesake destination, will unveil the first SO/ property in Spain in July 2021.

Nestled on the Mediterranean coast between Marbella and Gibraltar, SO/ Sotogrande Resort & Spa will have a razor-sharp focus on wellbeing, sport and recovery.

The 151-room hotel will be home to a 2,500sq m wellness offering with an eight treatment room SO/Spa and SO/Fitness space.

Built on the four key pillars of sleep, food, sport and spa, the SO/ Wellness concept will aim to restore energy, strength and beauty, with healing treatments, social fitness, and on-trend innovations underpinned by science.

Guests will have access to rejuvenating treatments by QMS medicosmetics and Espa, a physio recovery zone, cryotherapy chambers and flotation facilities, alongside a spa boutique, relaxation spaces and hydrotherapy pools.

To complete the offering, the SO/Spa will be fitted with a dynamic thermal zone including a Finnish sauna, hammam, laconium, tepidarium and ice fountain,

A state-of-the-art SO/Fit members gym, designed by FitnessDesignGroup, will include yoga and meditation studios, a dynamic functional fitness area, a spinning studio and lap pool.

The hotel will open after an extensive renovation and repositioning programme of the historical Almenara Hotel.

SO/ Sotogrande will also feature 7,000sq m of extensive landscaped gardens with ocean views and enjoy close proximity to a host of golf courses and polo fields.

Moreover, an expanded equine infrastructure, including three polo clubs, is a celebration of the Andalucían equestrian culture, while the Mediterranean shore provides the perfect setting for watersports.

Guests will also be offered access to nine dining spaces, and nearly 1,000sq m of conference and meeting space.

Emlyn Brown, Accor’s global VP of wellbeing told Spa Business that: “At SO/ Sotogrande, our first resort location, we’re introducing an avant-garde wellness sanctuary.

“Wellness is intrinsic to lifestyle hospitality and as a lifestyle brand, SO/ requires a wellness experience that matches the persona and lifestyle of our youthfully-minded and worldly guests.

“The location, with its year-round temperate climate, pristine beaches and exceptional outdoor activities, makes SO/ Sotogrande an ideal destination for a holistic wellness experience.

The SO/ portfolio already includes SO/ Paseo del Prado Havana, SO/ Auckland, SO/ Berlin Das Stue, SO/Vienna and SO/ St. Petersburg.

With an ambitious plan to expand its global presence in the coming years, Accor has plans to expand SO/ into Kuala Lumpur, Koh Samui, Dubai, Paris, Melbourne and Los Cabos.

Brown added: “SO/ Sotogrande will certainly set the tone for our future ambitions for wellness activities across the brand, while strengthening our wellness approach with innovative and social activities that capture the culture and vibe of the locale."


News
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24 Jan 2022
Hotel operator Scandic Hotels has announced plans to create a climate-neutral hotel in the northern Swedish city of Sundsvall in 2024. The new 210-room location – called Scandic Sundsvall Central – is the product of ... More
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People with early-stage Parkinson’s should do regular exercise to slow down the progression of the disease. The finding comes from a six-year study that followed 237 people who were developing Parkinson’s. The participants in the ... More
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Membership-based massage franchise The Massage Company (TMC) has launched a training academy to set up its own fully-certified, internationally-recognised training scheme. TMC explained that the move was motivated by a shortage of UK therapist talent ... More
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Rosewood Hotels & Resorts has launched a global sleep retreat collection designed to promote rest through sleep-inducing treatments, movement-driven activities and special amenities. Taking a holistic approach to sleep, the Alchemy of Sleep retreats address ... More
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IHG Hotels & Resorts is set to launch the first resort from its recently acquired luxury brand, Regent Hotels & Resorts, in South East Asia in Q1 2022. Situated on a tropical island off Vietnam’s ... More
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17 Jan 2022
Sensei, the wellness brand owned by tech billionaire Larry Ellison, has appointed Annika Jackson as general manager and Michael Conte as retreat director of the brand’s upcoming second outpost Sensei Porcupine Creek. Sensei has also ... More
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The Como Group has announced plans to open its first luxury boutique hotel in France in the world-famous wine region of Burgundy. Como Le Montrachet will open in phases, with stage one scheduled for completion ... More
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The new spa at the recently-opened Four Seasons Napa Valley in Calistoga, California, has been inspired by the resort’s onsite vineyard and local Native American healing wisdom. The 13,050sq ft Spa Talisa is inspired by ... More
     
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ISPA Conference & Expo
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NEWS
Accor to introduce avant-garde wellness sanctuary at first SO/ resort in Spain
POSTED 25 Jun 2021 . BY Megan Whitby
Wellbeing and fitness will be core to SO/Sotogrande's philosophy Credit: SO/ Sotogrande Resort & Spa
Credit: Accor
SO/ requires a wellness experience that matches the persona and lifestyle of our youthfully-minded and worldly guests
– Emlyn Brown
Accor’s vibrant lifestyle brand SO/ Hotels & Resorts, together with Sotogrande SA, developer and creator of the namesake destination, will unveil the first SO/ property in Spain in July 2021.

Nestled on the Mediterranean coast between Marbella and Gibraltar, SO/ Sotogrande Resort & Spa will have a razor-sharp focus on wellbeing, sport and recovery.

The 151-room hotel will be home to a 2,500sq m wellness offering with an eight treatment room SO/Spa and SO/Fitness space.

Built on the four key pillars of sleep, food, sport and spa, the SO/ Wellness concept will aim to restore energy, strength and beauty, with healing treatments, social fitness, and on-trend innovations underpinned by science.

Guests will have access to rejuvenating treatments by QMS medicosmetics and Espa, a physio recovery zone, cryotherapy chambers and flotation facilities, alongside a spa boutique, relaxation spaces and hydrotherapy pools.

To complete the offering, the SO/Spa will be fitted with a dynamic thermal zone including a Finnish sauna, hammam, laconium, tepidarium and ice fountain,

A state-of-the-art SO/Fit members gym, designed by FitnessDesignGroup, will include yoga and meditation studios, a dynamic functional fitness area, a spinning studio and lap pool.

The hotel will open after an extensive renovation and repositioning programme of the historical Almenara Hotel.

SO/ Sotogrande will also feature 7,000sq m of extensive landscaped gardens with ocean views and enjoy close proximity to a host of golf courses and polo fields.

Moreover, an expanded equine infrastructure, including three polo clubs, is a celebration of the Andalucían equestrian culture, while the Mediterranean shore provides the perfect setting for watersports.

Guests will also be offered access to nine dining spaces, and nearly 1,000sq m of conference and meeting space.

Emlyn Brown, Accor’s global VP of wellbeing told Spa Business that: “At SO/ Sotogrande, our first resort location, we’re introducing an avant-garde wellness sanctuary.

“Wellness is intrinsic to lifestyle hospitality and as a lifestyle brand, SO/ requires a wellness experience that matches the persona and lifestyle of our youthfully-minded and worldly guests.

“The location, with its year-round temperate climate, pristine beaches and exceptional outdoor activities, makes SO/ Sotogrande an ideal destination for a holistic wellness experience.

The SO/ portfolio already includes SO/ Paseo del Prado Havana, SO/ Auckland, SO/ Berlin Das Stue, SO/Vienna and SO/ St. Petersburg.

With an ambitious plan to expand its global presence in the coming years, Accor has plans to expand SO/ into Kuala Lumpur, Koh Samui, Dubai, Paris, Melbourne and Los Cabos.

Brown added: “SO/ Sotogrande will certainly set the tone for our future ambitions for wellness activities across the brand, while strengthening our wellness approach with innovative and social activities that capture the culture and vibe of the locale."
Credit: SO/ Sotogrande Resort & Spa
Credit: SO/ Sotogrande Resort & Spa
Credit: SO/ Sotogrande Resort & Spa
Credit: SO/ Sotogrande Resort & Spa
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The Wellness Tourism Association (WTA), is celebrating its fourth anniversary by striking up a partnership with World Wellness Weekend (WWW) – a global wellness event created to help people adopt healthier lifestyles.
Four hours exercise a week can slow down development of Parkinson's
People with early-stage Parkinson’s can should use regular exercise in order to slow down the progression of the disease.
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The World Food Travel Association (WFTA) has named Preidlhof’s spa director and transformational wellness coach Patrizia Bortolin its global co-ambassador for wellness tourism.
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Membership-based massage franchise The Massage Company (TMC) has launched a training academy to set up its own fully-certified, internationally-recognised training scheme.
Sweet dreams: Rosewood rolls out Alchemy of Sleep retreats
Rosewood Hotels & Resorts has launched a global sleep retreat collection designed to promote rest through sleep-inducing treatments, movement-driven activities and special amenities.
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10-14 Mar 2022

Cosmoprof Worldwide Bologna

Fair District, Bologna, Italy
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