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Sustainability: circular skincare brand launches with 'buy the product and borrow the packaging' model
By Megan Whitby 13 Jul 2021
The company is driven by a mission to transform the beauty industry’s response to the accelerating environmental crisis Credit: Ace of Air
Today’s consumers have high expectations for brands to tackle sustainability head-on.

In early 2021, a new US beauty and wellness brand named Ace of Air raised the bar for the industry by launching with a fully circular shared packaging model which operates with a Buy the Product and Borrow the Packaging scheme.

Ace of Air is co-founded by former Revlon CMO, Stephanie Stahl; supermodel, Petra Nemcova; and founder of merchant banking firm, Three Ocean Partners, David Knowlton.

It launched with eight vegan and cruelty-free skincare and supplement products, priced between US$35-US$85 (€29-€71, £25-£61), in packaging capable of at least 100 uses made from steel, ceramic and Fairtrade rubber.

When purchasing, consumers pay a non-refundable US$2 (€2, £1) fee to rent packaging on top of the products. They must then return their empty containers no later than six months after their order, so Ace of Air can clean, re-fill and re-use them for future orders, or incur a fee of US$25 (€21, £18).

Products are also shipped in a reusable Boomerang Box – which adds a further US$3 (€2, £2) to the bill – which must be returned in 30 days or they’re charged US$20 (€17, £14).

Ultimately, the company is on a mission to transform the beauty industry’s response to the accelerating environmental crisis and encourage consumers to take responsibility for the full life of packaging.

“In 2017, we began creating an uplifting, inclusive brand designed to have a positive impact on people and our planet,” comments Stahl, Ace of Air CEO and co-founder.
“We did this because our planet needs a beauty and wellness brand that fundamentally changes what and how we consume.”

The renting model provides potential inspiration for professional beauty and skincare brands wishing to seriously integrate sustainability.

And with major brands such as ESPA recently getting on board with product return and recycle schemes, it seems only a matter of time until these models become standard practice.

Such models allow brands not only to help consumers build awareness of responsible consumption but also helps to distinguish themselves in a saturated market where green-washing is rife.

In future, spa operators could also run similar product return and recycle schemes through their retail boutiques.

To read the whole story, head to the most recent issue of Spa Business.


News
1 to 12 of 7996 news stories
06 Dec 2021
Industry figure Susan Friedland has been celebrated with the Global Wellness Summit’s (GWS) annual Leading Woman in Wellness Award. During a poignant ceremony, Mrs Friedland was recognised with the award for her support and dedication ... More
06 Dec 2021
The two-day World Halotherapy Symposium will go live tomorrow on 7 December to encourage the convergence of the halotherapy and wellness industries. The free virtual conference is hosted by industry body the World Halotherapy Association ... More
03 Dec 2021
Global hotel and spa operator Six Senses will open its first Japanese property in Kyoto in 2024. Six Senses Kyoto is being realised as an urban sanctuary in a city famed for its Buddhist temples, ... More
02 Dec 2021
Raffles Hotels and Resorts has opened a new resort in Dubai with a comprehensive 23-treatment-room spa to reflect the city’s lavish character. Offering panoramic sea views and vistas of Dubai’s iconic skyline, the 389-room resort ... More
01 Dec 2021
The Global Wellness Institute (GWI) and BBC Storyworks have struck up a partnership to create a digital film series exploring the true meaning of wellness. BBC Storyworks is the commercial creative arm of BBC Global ... More
01 Dec 2021
The global wellness economy will grow by 9.9 per cent annually and reach US$7trn by 2025, according to new research by the Global Wellness Institute (GWI). Named The Global Wellness Economy: Looking Beyond Covid, the ... More
30 Nov 2021
The recently-transformed Bamford Wellness Spa in Gloucestershire has been recognised as the UK’s Best New Spa at the sixth annual Good Spa Guide Awards ceremony. Decided by internal judging by The Good Spa Guide’s Spa ... More
29 Nov 2021
Georgia-based wellness community Serenbe is set to gain a brand new wellness community dedicated to play, said co-founder Steve Nygren, speaking to Spa Business. Named Spela – which means play in Swedish, the new community ... More
26 Nov 2021
Exercise has been found to increase levels of endocannabinoids – cannabis-like substances produced by the human body – which in turn helps reduce inflammation and could potentially treat conditions such as arthritis, cancer and heart ... More
26 Nov 2021
People suffering from mild depression should be offered exercise, mindfulness, therapy or meditation before medication, such as antidepressants. New draft guidance, published by the National Institute for Health and Care Excellence (NICE) recommends that a ... More
25 Nov 2021
The City of Madrid could become one of the healthiest in the world if plans by the council come to fruition. The local government has revealed plans to develop wellbeing infrastructure for the next generation, ... More
24 Nov 2021
A new trans-awareness course, certified by Habia, has been launched for the spa sector to help teach spa staff how to accommodate, attract and support transgender clients. Named Trans Awareness for Spas, the programme includes ... More
     
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14th annual Forum HOTel&SPA to be hosted in June 2022 to inform and inspire the industry
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Gharieni GmbH
Gharieni GmbH
Gharieni GmbH
Gharieni GmbH
Jobs    News   Products   Magazine
NEWS
Sustainability: circular skincare brand launches with 'buy the product and borrow the packaging' model
POSTED 13 Jul 2021 . BY Megan Whitby
The company is driven by a mission to transform the beauty industry’s response to the accelerating environmental crisis Credit: Ace of Air
Credit: Ace of Air
We created Ace of Air because our planet needs a beauty and wellness brand that fundamentally changes what and how we consume
– Stephanie Stahl
Today’s consumers have high expectations for brands to tackle sustainability head-on.

In early 2021, a new US beauty and wellness brand named Ace of Air raised the bar for the industry by launching with a fully circular shared packaging model which operates with a Buy the Product and Borrow the Packaging scheme.

Ace of Air is co-founded by former Revlon CMO, Stephanie Stahl; supermodel, Petra Nemcova; and founder of merchant banking firm, Three Ocean Partners, David Knowlton.

It launched with eight vegan and cruelty-free skincare and supplement products, priced between US$35-US$85 (€29-€71, £25-£61), in packaging capable of at least 100 uses made from steel, ceramic and Fairtrade rubber.

When purchasing, consumers pay a non-refundable US$2 (€2, £1) fee to rent packaging on top of the products. They must then return their empty containers no later than six months after their order, so Ace of Air can clean, re-fill and re-use them for future orders, or incur a fee of US$25 (€21, £18).

Products are also shipped in a reusable Boomerang Box – which adds a further US$3 (€2, £2) to the bill – which must be returned in 30 days or they’re charged US$20 (€17, £14).

Ultimately, the company is on a mission to transform the beauty industry’s response to the accelerating environmental crisis and encourage consumers to take responsibility for the full life of packaging.

“In 2017, we began creating an uplifting, inclusive brand designed to have a positive impact on people and our planet,” comments Stahl, Ace of Air CEO and co-founder.
“We did this because our planet needs a beauty and wellness brand that fundamentally changes what and how we consume.”

The renting model provides potential inspiration for professional beauty and skincare brands wishing to seriously integrate sustainability.

And with major brands such as ESPA recently getting on board with product return and recycle schemes, it seems only a matter of time until these models become standard practice.

Such models allow brands not only to help consumers build awareness of responsible consumption but also helps to distinguish themselves in a saturated market where green-washing is rife.

In future, spa operators could also run similar product return and recycle schemes through their retail boutiques.

To read the whole story, head to the most recent issue of Spa Business.
RELATED STORIES
GWI refreshes UN Sustainable Development Goals initiative with new leadership appointments


Sustainable Spa Association co-founder and former group head of spa for Aspria, Lucy Brialey has been appointed as chair of the Global Wellness Institute’s United Nations Sustainable Development Goals initiative.
G7 Summit to be hosted at sustainable beachfront spa hotel in Cornwall


Eco-hotel and beachfront spa resort Carbis Bay Estate and Hotel in Cornwall, UK, will host leaders from Canada, France, Germany, Italy, Japan, the UK and the US for the 2021 G7 Summit from 11 – 13 June.
SSA launches #SpaWasteNotChallenge to inspire global spa teams to embrace sustainability


The Sustainable Spa Association (SSA) has partnered with sustainability specialist Stephanie Hodgson from MeettheFiveR’s to help global spas understand the importance of a circular economy.
Alta Capital Real Estate launches new fund targeting hospitality developments focused on sustainability and wellness


At a time when companies in the hospitality sector are facing unprecedented challenges, private equity firm Alta Capital Real Estate has grasped the opportunity to invest in undervalued wellness hospitality assets across Asia-Pacific.
MORE NEWS
Susan Friedland honoured with Leading Woman in Wellness award at 2021 Global Wellness Summit
Industry figure Susan Friedland has been celebrated with the Global Wellness Summit’s (GWS) annual Leading Woman in Wellness Award.
Tammy Pahel, Kathryn Moore and Anni Hood to headline World Halotherapy Symposium
The two-day World Halotherapy Symposium will go live tomorrow on 7 December to encourage the convergence of the halotherapy and wellness industries.
Six Senses to debut in Japan with Japanese Zen-inspired spa and bathing rituals
Global hotel and spa operator Six Senses will open its first Japanese property in Kyoto in 2024.
Raffles launches opulent five-star resort and Cinq Mondes spa on Dubai coastline
Raffles Hotels and Resorts has opened a new resort in Dubai with a comprehensive 23- treatment-room spa to reflect the city’s lavish character.
GWI partners with BBC for its new film series demystifying wellness
The Global Wellness Institute (GWI) and BBC Storyworks have struck up a partnership to create a digital film series exploring the true meaning of wellness.
Global wellness economy will be worth US$7trn by 2025
The global wellness economy will grow by 9.9 per cent annually and reach nearly US$7trn by 2025, according to new research by the Global Wellness Institute (GWI).
+ More news   
 
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Gharieni Group

Our products are made in Germany and designed with the utmost attention to quality and detail. [more...]
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Lounger One Plus is characterized by an organic aesthetic, delicate contours and an ideal lying comfort. Comfortable ergonomically shaped Heat Storing Ceramics nestle the skin and provide for perfect relaxation – touchless enjoyment meeting the highest hygiene standards. Find out more...
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07 Dec 2021

World Halotherapy Association Symposium

virtual event,
01-03 Feb 2022

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Coventry Building Society Arena, Coventry, United Kingdom
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