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Rosewood São Paulo’s Asaya wellness haven to open within vertical garden tower in Q4
By Megan Whitby 18 Aug 2021
The upcoming hotel will incorporate Rosewood’s Asaya wellness concept in the form of a six-treatment-room spa
Rosewood Hotels & Resorts is forging ahead towards opening its first South American destination in Brazil in Q4 2021.

Rosewood has been appointed by Groupe Allard to manage Rosewood São Paulo which will be housed in a historic, landmark building – formerly a maternity hospital in the center of São Paulo.

The hotel will lie at the heart of Cidade Matarazzo, a complex of elegant buildings dating back to the early 20th century which is being transformed into a mixed-use development.

The upcoming hotel will incorporate Rosewood’s Asaya wellness concept in the form of a six-treatment-room spa with a fitness centre and two swimming pools including one rooftop pool and one set within the hotel’s lush gardens.

The site is being developed by entrepreneur Alexandre Allard, who previously helped to bring about the renaissance of the House of Balmain. Allard and Rosewood are collaborating on this project with the Pritzker Prize-winning architect Jean Nouvel, designer Philippe Starck and renowned Brazilian artists Beatriz Milhazes and Saint-Clare Cemin.

Rosewood São Paulo will feature 180 guestrooms and suites, which will be situated within a vertical garden tower designed by Nouvel.

“Rosewood has been waiting for the right opportunity to enter South America and I firmly believe this is it,” says Sonia Cheng, Rosewood CEO.

“As São Paulo is becoming one of the most dynamic cities of the 21st century, so Rosewood will transform this historic property with contemporary Brazilian energy. We’re excited to give this landmark building a new lease of life and that it will continue to be a place of joy and celebration.”

Recreational facilities will include meeting spaces, a listed wedding chapel and six restaurants and bars, including one located on a veranda overlooking the lush hotel gardens which will be complemented by a bar and a caviar lounge.

In addition, hotel guests will also be able to access an adjoining music studio, screening room and luxury retail stores within the development.

Rosewood’s move into South America forms part of ambitious global expansion plans for the company. Rosewood’s development pipeline currently includes 23 hotels under development across Asia, the Middle East, Europe and the Americas.


News
1 to 12 of 7944 news stories
16 Oct 2021
Today (17 October) marks the first day of the annual World Spa and Wellness conference, hosted at London’s ExCeL exhibition centre. The two-day in-person event is curated for international spa and hotel directors to network ... More
14 Oct 2021
Minor Hotels is realising its first location in collaboration with established India-based beauty and wellness brand VLCC, two years after the partnership was announced in 2019. Founded in India in 1989, VLCC manages a chain ... More
14 Oct 2021
The Global Wellness Summit (GWS) has today announced its first round of speakers for the 2021 Summit. The 15th annual conference will take place in person in Boston, Massachusetts, and virtually all over the world, ... More
13 Oct 2021
Mindbody has announced it's buying ClassPass, the consumer wellness subscription service that enables people to use a range of gyms, studios and wellness facilities for one monthly subscription. The deal will bring two of the ... More
13 Oct 2021
Medical spa brand Lanserhof will open its first coastal resort on the island of Sylt in northern Germany, in Spring 2022. A €120m (US$138.7m, £101.9m) project over five years in the making, Lanserhof Sylt will ... More
13 Oct 2021
Singapore Airlines (SIA) has announced a new partnership with established US Californian health, wellness and destination spa resort Golden Door – the facility founded in 1958 by industry veteran Deborah Szekely. Golden Door experts – ... More
12 Oct 2021
Boutique hotel and spa The Grand Hotel Tremezzo on the South-West shores of Lake Como, Italy, has enhanced its wellness offering with the introduction of a new nature-orientated retreat. Set within 20,000sq m of parkland ... More
06 Oct 2021
Bathroom fixtures company Kohler has unveiled its redesigned and expanded Kohler Waters Spa in Burr Ridge, Chicago. The hydrotherapy spa now encompasses 14,000sq ft (1,300 sq m), 21 treatment rooms, a Mediterranean-style café and the ... More
08 Oct 2021
Following the official relaunch of the Gleneagles Spa in September, the team behind the Scottish country estate and hotel has announced an exclusive partnership with renowned naturopath, functional medicine specialist and Harley Street nutritionist, Rosemary ... More
07 Oct 2021
Modern US wellness brand The Well is set to open its first international holistic wellbeing retreat outside of the US at the Hacienda AltaGracia, Auberge Resorts Collection, located in the foothills of Costa Rica’s Talamanca ... More
07 Oct 2021
The Wellness Tourism Association (WTA) have unveiled the 2021 installation of its Wellness Travel Consumer Survey to help the hospitality and leisure industry gain a clearer understanding of wellness-minded consumers’ priorities as they plan their ... More
06 Oct 2021
New Zealand is set to welcome a brand new sustainable wellness tourism project on 23 October. The location will draw on the healing properties of hydrotherapy and communal bathing. Called Ōpuke Thermal Pools and Spa, ... More
     
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NEWS
Rosewood São Paulo’s Asaya wellness haven to open within vertical garden tower in Q4
POSTED 18 Aug 2021 . BY Megan Whitby
The upcoming hotel will incorporate Rosewood’s Asaya wellness concept in the form of a six-treatment-room spa
Rosewood has been waiting for the right opportunity to enter South America and I firmly believe this is it
– Sonia Cheng
Rosewood Hotels & Resorts is forging ahead towards opening its first South American destination in Brazil in Q4 2021.

Rosewood has been appointed by Groupe Allard to manage Rosewood São Paulo which will be housed in a historic, landmark building – formerly a maternity hospital in the center of São Paulo.

The hotel will lie at the heart of Cidade Matarazzo, a complex of elegant buildings dating back to the early 20th century which is being transformed into a mixed-use development.

The upcoming hotel will incorporate Rosewood’s Asaya wellness concept in the form of a six-treatment-room spa with a fitness centre and two swimming pools including one rooftop pool and one set within the hotel’s lush gardens.

The site is being developed by entrepreneur Alexandre Allard, who previously helped to bring about the renaissance of the House of Balmain. Allard and Rosewood are collaborating on this project with the Pritzker Prize-winning architect Jean Nouvel, designer Philippe Starck and renowned Brazilian artists Beatriz Milhazes and Saint-Clare Cemin.

Rosewood São Paulo will feature 180 guestrooms and suites, which will be situated within a vertical garden tower designed by Nouvel.

“Rosewood has been waiting for the right opportunity to enter South America and I firmly believe this is it,” says Sonia Cheng, Rosewood CEO.

“As São Paulo is becoming one of the most dynamic cities of the 21st century, so Rosewood will transform this historic property with contemporary Brazilian energy. We’re excited to give this landmark building a new lease of life and that it will continue to be a place of joy and celebration.”

Recreational facilities will include meeting spaces, a listed wedding chapel and six restaurants and bars, including one located on a veranda overlooking the lush hotel gardens which will be complemented by a bar and a caviar lounge.

In addition, hotel guests will also be able to access an adjoining music studio, screening room and luxury retail stores within the development.

Rosewood’s move into South America forms part of ambitious global expansion plans for the company. Rosewood’s development pipeline currently includes 23 hotels under development across Asia, the Middle East, Europe and the Americas.
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The Global Wellness Summit (GWS) has today announced its first round of speakers for the 2021 Summit.
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