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Alchemy Springs Communal Bathhouse to revive San Francisco’s social bathing culture
By Megan Whitby 22 Sep 2021
The ultimate vision for Alchemy Springs is to create a grand public bathing facility that unites everyone to come together in the spirit of wellness and community Credit: Shutterstock/Natalia Burnina
Alchemy Springs Communal Bathhouse, a planned hydrothermal spa located in San Francisco’s Lower Nob Hill neighbourhood, has announced a vision to revive the city’s bathhouse culture and provide a place for community and wellness to intersect through social bathing.

With a target opening of Q3 2024, Alchemy Springs is set to pay homage to San Francisco's history as the home of the iconic oceanfront Sutro Baths.

Built in 1894, Sutro Baths was a glass-roofed structure containing seven pools where the community socialised and enjoyed the natural healing salt waters of the Pacific Ocean. In 1966, the facility closed and later burnt down in June of that year.

Acting as a modern counterpart, Alchemy Springs will bring a communal bathhouse back to the city and be realised within a renovated masonry and timber warehouse built in 1919.

Architect Olle Lundberg and Lundberg Design are working in partnership with landscape architects Surface Design & Habitat Horticulture to create the new location. The designers are drawing inspiration from the Sutro Baths for the new bathhouse’s design.

Industry figure and consultant Mia Kyricos is also acting as an advisor on the project.

Alchemy Springs will incorporate a modern biophilic design to bring the outdoors indoors and provide a psychological and physical healing space to unplug and immerse in nature.

Plans include 16,000sq ft of open indoor-outdoor space, complete with multiple therapeutic baths including moon, mineral, massage and sun baths, as well as a salt cave, herbal steamroom, treatment rooms, an elixir lounge, café and retail boutique.

The guest journey is being curated so that visitors are immersed in a journey of the senses as they experience nature’s healing elements alongside bathing amenities inspired by the ancient alchemic elements of water, fire, air and earth.

“We’re incredibly excited to take this next step in sharing Alchemy Springs with the public,” said Rodney Fong, fourth-generation San Franciscan and small business owner.

“Community is at the forefront of the project, where we aim to provide an inclusive and accessible oasis that encourages social, collective wellness in San Francisco.

“Bathhouses are the perfect urban remedy for the rise in stress, technology overload and the decline of human interaction and access to nature.

“We welcome Alchemy Springs as an exciting new business, one that we believe will build a cultural movement that will have ripple effects well beyond our city.”

The project is raising funds through Small Change, an online real estate crowdfunding platform that provides an opportunity for anyone over 18 to invest, giving the general public an opportunity to own part of the company alongside accredited investors and to take part in this community building project for a manageable cost.

The ultimate vision is that Alchemy Springs becomes a public bathing facility that caters to members, drop-in guests and city tourists alike and unites everyone – of every economic status, race and gender – around the spirit of wellness and community.


News
1 to 12 of 7944 news stories
16 Oct 2021
Today (17 October) marks the first day of the annual World Spa and Wellness conference, hosted at London’s ExCeL exhibition centre. The two-day in-person event is curated for international spa and hotel directors to network ... More
14 Oct 2021
Minor Hotels is realising its first location in collaboration with established India-based beauty and wellness brand VLCC, two years after the partnership was announced in 2019. Founded in India in 1989, VLCC manages a chain ... More
14 Oct 2021
The Global Wellness Summit (GWS) has today announced its first round of speakers for the 2021 Summit. The 15th annual conference will take place in person in Boston, Massachusetts, and virtually all over the world, ... More
13 Oct 2021
Mindbody has announced it's buying ClassPass, the consumer wellness subscription service that enables people to use a range of gyms, studios and wellness facilities for one monthly subscription. The deal will bring two of the ... More
13 Oct 2021
Medical spa brand Lanserhof will open its first coastal resort on the island of Sylt in northern Germany, in Spring 2022. A €120m (US$138.7m, £101.9m) project over five years in the making, Lanserhof Sylt will ... More
13 Oct 2021
Singapore Airlines (SIA) has announced a new partnership with established US Californian health, wellness and destination spa resort Golden Door – the facility founded in 1958 by industry veteran Deborah Szekely. Golden Door experts – ... More
12 Oct 2021
Boutique hotel and spa The Grand Hotel Tremezzo on the South-West shores of Lake Como, Italy, has enhanced its wellness offering with the introduction of a new nature-orientated retreat. Set within 20,000sq m of parkland ... More
06 Oct 2021
Bathroom fixtures company Kohler has unveiled its redesigned and expanded Kohler Waters Spa in Burr Ridge, Chicago. The hydrotherapy spa now encompasses 14,000sq ft (1,300 sq m), 21 treatment rooms, a Mediterranean-style café and the ... More
08 Oct 2021
Following the official relaunch of the Gleneagles Spa in September, the team behind the Scottish country estate and hotel has announced an exclusive partnership with renowned naturopath, functional medicine specialist and Harley Street nutritionist, Rosemary ... More
07 Oct 2021
Modern US wellness brand The Well is set to open its first international holistic wellbeing retreat outside of the US at the Hacienda AltaGracia, Auberge Resorts Collection, located in the foothills of Costa Rica’s Talamanca ... More
07 Oct 2021
The Wellness Tourism Association (WTA) have unveiled the 2021 installation of its Wellness Travel Consumer Survey to help the hospitality and leisure industry gain a clearer understanding of wellness-minded consumers’ priorities as they plan their ... More
06 Oct 2021
New Zealand is set to welcome a brand new sustainable wellness tourism project on 23 October. The location will draw on the healing properties of hydrotherapy and communal bathing. Called Ōpuke Thermal Pools and Spa, ... More
     
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Art of Cryo
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NEWS
Alchemy Springs Communal Bathhouse to revive San Francisco’s social bathing culture
POSTED 22 Sep 2021 . BY Megan Whitby
The ultimate vision for Alchemy Springs is to create a grand public bathing facility that unites everyone to come together in the spirit of wellness and community Credit: Shutterstock/Natalia Burnina
Alchemy Springs Communal Bathhouse, a planned hydrothermal spa located in San Francisco’s Lower Nob Hill neighbourhood, has announced a vision to revive the city’s bathhouse culture and provide a place for community and wellness to intersect through social bathing.

With a target opening of Q3 2024, Alchemy Springs is set to pay homage to San Francisco's history as the home of the iconic oceanfront Sutro Baths.

Built in 1894, Sutro Baths was a glass-roofed structure containing seven pools where the community socialised and enjoyed the natural healing salt waters of the Pacific Ocean. In 1966, the facility closed and later burnt down in June of that year.

Acting as a modern counterpart, Alchemy Springs will bring a communal bathhouse back to the city and be realised within a renovated masonry and timber warehouse built in 1919.

Architect Olle Lundberg and Lundberg Design are working in partnership with landscape architects Surface Design & Habitat Horticulture to create the new location. The designers are drawing inspiration from the Sutro Baths for the new bathhouse’s design.

Industry figure and consultant Mia Kyricos is also acting as an advisor on the project.

Alchemy Springs will incorporate a modern biophilic design to bring the outdoors indoors and provide a psychological and physical healing space to unplug and immerse in nature.

Plans include 16,000sq ft of open indoor-outdoor space, complete with multiple therapeutic baths including moon, mineral, massage and sun baths, as well as a salt cave, herbal steamroom, treatment rooms, an elixir lounge, café and retail boutique.

The guest journey is being curated so that visitors are immersed in a journey of the senses as they experience nature’s healing elements alongside bathing amenities inspired by the ancient alchemic elements of water, fire, air and earth.

“We’re incredibly excited to take this next step in sharing Alchemy Springs with the public,” said Rodney Fong, fourth-generation San Franciscan and small business owner.

“Community is at the forefront of the project, where we aim to provide an inclusive and accessible oasis that encourages social, collective wellness in San Francisco.

“Bathhouses are the perfect urban remedy for the rise in stress, technology overload and the decline of human interaction and access to nature.

“We welcome Alchemy Springs as an exciting new business, one that we believe will build a cultural movement that will have ripple effects well beyond our city.”

The project is raising funds through Small Change, an online real estate crowdfunding platform that provides an opportunity for anyone over 18 to invest, giving the general public an opportunity to own part of the company alongside accredited investors and to take part in this community building project for a manageable cost.

The ultimate vision is that Alchemy Springs becomes a public bathing facility that caters to members, drop-in guests and city tourists alike and unites everyone – of every economic status, race and gender – around the spirit of wellness and community.
Sutro Baths in the present day Credit: Shutterstock/Elizabeth Iris
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Today (17 October) marks the first day of the annual World Spa and Wellness conference, hosted at London’s ExCeL exhibition centre.
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Minor Hotels is realising its first location in collaboration with established India-based beauty and wellness brand VLCC, two years after the partnership was announced in 2019.
The convergence of healthcare and wellness: Global Wellness Summit announces key topics for 2021 conference
The Global Wellness Summit (GWS) has today announced its first round of speakers for the 2021 Summit.
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Mindbody has announced it's buying ClassPass, the consumer wellness subscription service which enables people to use a range of gyms, studios and wellness facilities for one monthly subscription.
Lanserhof’s all-new €120m island wellness retreat in Germany set for Q2 opening
Medical spa brand Lanserhof will open its first coastal resort on the island of Sylt in northern Germany, in Spring 2022.
Healthy travel: Singapore Airlines and Golden Door team up to curate inflight wellness programme
Singapore Airlines (SIA) has announced a new partnership with established US Californian health, wellness and destination spa resort Golden Door – the facility founded in 1958 by industry veteran Deborah Szekely.
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31 Oct - 03 Nov 2021

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Ojai Valley Inn & Spa, Ojai, United States
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