22-24 Apr 2024
Galgorm Resort,
York,
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23-25 Apr 2024
Phoenix Convention Center,
Phoenix,
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28-30 Apr 2024
Radisson Blu Hotel,
Glasgow,
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Hotel Melià ,
Milano ,
Italy
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China Import & Export Fair Complex,
Guangzhou,
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Conrad Chia Laguna Sardinia ,
Italy
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14 May 2024
JPMorgan Chase Headquarters,
New York City,
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18-22 May 2024
The Ravenala Attitude Hotel,
Mauritius
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Paris hotel unveils luxury NFTs to combat plastic waste and engage eco-conscious guests |
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By Megan Whitby 01 Jun 2022 |
So far, Green Mining has collected over 4.25 million kgs of recyclables and avoided more than 700,000 kgs of CO2 Credit: Shutterstock/STEKLO
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A boutique Parisian hotel named Hotel Lancaster has partnered with plastic recovery marketplace Plastiks to launch a range of NFTs (non-fungible tokens). The 15 NFTs – which went on sale yesterday (1 June) – have been created to support a reverse logistics startup in Brazil named Green Mining, which focuses on plastic recovery. Each NFT is linked with a hotel room that will contain the room’s graphics and a Plastic Recovery Guarantee which indicates that plastic has been removed from the environment in Brazil. This means anyone who buys one of the NFTs will be directly funding the recovery of harmful plastic while also supporting the employment of waste pickers. In addition, successful buyers will receive a two-night stay at the hotel as well as a range of additional benefits, such as a VIP Club Membership. The initiative is designed to appeal to environmentally-conscious guests and create a sense of brand connection and loyalty. Hotel Lancaster and Plastiks claim this is the first time a hotel is using utility NFT technology to engage with travellers. Lydérick Jadaud, hotel director at Hotel Lancaster, said: “These NFTs allow our clients to directly contribute to the global fight against plastic waste and improve the lives of the people collecting plastic in developing countries. I’m immensely proud that Hotel Lancaster is able to bring these groups together through this fantastic project. “Sustainability is becoming an important part of the hospitality industry, especially in cities where it can be more difficult to introduce greener practices. Plastiks’ NFTs allow us to demonstrate to our guests that we share a commitment to solving the current climate crisis and helping to reduce damaging single-use plastic contamination. “Our next step will be to conduct a full audit of the amount of plastic that we use in our hotel today so we can continue to neutralise our plastic usage completely by recovering it all around the world.” André Vanyi-Robin, CEO of Plastiks, said: “We’re delighted that Hotel Lancaster has chosen Plastiks to help it lead the way, in what is an inherently difficult industry to adapt to sustainable living. “With pioneering blockchain technology, we can bring transparency, traceability and accountability to how the world deals with problem plastics in the environment, ensuring that generations to come are able to enjoy global travel in the way that many are able to today.”
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News |
1 to 12 of 8697 news stories |
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18 Apr 2024
The Global Wellness Institute (GWI) has released new data on the US’ wellness economy, valuing it at US$1.8 trillion. According to the organisation's recent report – called The Global Wellness Economy: United States – the ... More
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19 Apr 2024
UK sauna enthusiasts will converge at Galgorm Resort in Northern Ireland next week for the highly anticipated second annual UK Aufguss Championships. Hosted from 22-24, the event will see competitors from across the UK showcasing ... More
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17 Apr 2024
Remedy Place, a US-based social wellness club brand, is poised for steady expansion in the coming years, with plans to open two new clubs annually moving forward Remedy Place is the brainchild of Dr Jonathan ... More
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16 Apr 2024
Swiss longevity brand Clinique La Prairie (CLP) has inked a deal with Montara Hospitality Group to operate a resort at Tri Vananda – a purpose-built wellness community in Phuket, Thailand. Tri Vananda, envisioned as a ... More
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15 Apr 2024
Six Senses has announced the grand opening of its first-ever property and spa in the Caribbean, called Six Senses La Sagesse. With a picturesque beachfront setting and surrounded by verdant hills, Six Senses La Sagesse ... More
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12 Apr 2024
A brand new desert hot springs oasis, called Zion Canyon Hot Springs, is set to open in Southern Utah in Q3 of 2025. Situated 30 minutes from the majestic Zion National Park, the US$60 million ... More
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11 Apr 2024
Recovery, social wellness and longevity were talking points at PerformX recently, tipped by many speakers as upcoming trends, while the exhibition halls featured infrared saunas, compression therapy and ice baths. The UK is currently lagging ... More
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11 Apr 2024
A new study by UCLA Health found Kundalini yoga provided several benefits to cognition and memory for older women at risk of developing Alzheimer’s disease. Benefits included restoring neural pathways, preventing brain matter decline and ... More
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10 Apr 2024
Luxury lakeside retreat The Ritz-Carlton-Reynolds, Lake Oconee in Georgia, US, is gearing up to unveil its new-look destination spa this May following a comprehensive makeover. Spanning 27,000sq ft, the newly renovated spa will feature entirely ... More
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09 Apr 2024
Europe’s first Evian Spa has opened at the five-star Hôtel Royal in Evian-les-Bains, France – the birthplace of the Danone-owned mineral water brand Evian. The spa has been realised following a comprehensive 12-month renovation of ... More
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08 Apr 2024
A boutique safari and wellness escape will open in Botswana’s wildlife-rich Okavango Delta this May, marking the latest venture from Ibiza's Atzaró Group. The Atzaró Okavango Camp will be a 12-suite property, situated by the ... More
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05 Apr 2024
Global publishing outfit, Leisure Media, has announced details of its new annual conference for decision-makers across the health, fitness and wellness markets. The event – the HCM Summit – will be held at the QEII ... More
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