Swiss spa and beauty brand Valmont has introduced the V-FIRM skincare collection and an all-new spa treatment.

The range is dedicated to restoring skin’s firmness, whether that stems from the loss of tone or depletion in the skin’s elasticity.

V-FIRM incorporates three products blended to optimise bounce, density and firmness including, V-FIRM Serum, V-FIRM Eye and V-FIRM Cream.

Sophie Vann Guillon, CEO of Valmont, commented: “V-FIRM achieves the challenge of technicality in voluptuousness, combining visible efficiency and prolonged pleasure”.

In conjunction with the new launch, Valmont has devised a 60-minute spa treatment designed to heighten the skin’s firmness to reveal a visibly younger face with enhanced volume definition.

To engage as many senses as possible, Valmont complements the experience with therapeutic sound frequencies composed as part of a partnership with Swiss musician Ripperton.

The facial begins with a sculpting and remodelling massage, incorporating deep tissue massage techniques. Main gestures include deep kneading, plating and tolling, as well as smoothing motions.

Valmont has created a new professional product, FIRM-C BOOST, for the ritual to offer therapists a concentrated massage serum which delivers triple DNA, vitamin c and collagen fragments to the skin.

Following this, guests will relax with Valmont’s Regenerating Mask Treatment collagen veil, while the beautician massages guests’ shoulders.

A succession of products – including hydrating primer, serum, cream, and therapeutic cream for the neck and under-eye area – are then applied to steep the skin in anti-ageing and firming ingredients.

Finally, the treatment is concluded with a soothing hand massage.