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Product news
1 to 12 of 2611 news stories
Design for Leisure launches event sauna services and sauna aufguss training for US and UK markets
By Megan Whitby 17 Oct 2022
The new Awana Spa and Wellness at Resorts World in Las Vegas features a wellness experience unavailable anywhere else in the US: a grand-scale event sauna Credit: Megan Blair
Hydrothermal spa and wellness specialist Design for Leisure (DFL) has unveiled a new Event Sauna Services programme in a bid to better accommodate the growing demand for European-style communal, social sauna experiences in the US and UK.

Event saunas are large saunas that typically accommodate at least 10 people, but the largest in the world hosts up to 300.

In addition to housing more people than a typical sauna cabin, they also provide enough space for sauna masters to perform aufguss rituals or lead group classes, like meditation or breathwork.

“Individual aufguss performances or sauna classes can be upsold, and, depending on capacity, facilities that maintain a 50-person daily occupancy, for example, can generate an additional US$2,000 per day (£1,736, €2,032) with little additional operational costs,” says Don Genders, DFL CEO.

DFL’s new programme offers spas, urban bathhouses and wellness centres a turnkey solution to realise an event sauna.

“When it comes to event saunas, it’s crucial they’re purpose-designed from the ground up.

“Experiential, communal social sauna-ing is gaining popularity the world over as more people seek back-to-basic wellness that simply feels good for mind, body and spirit. Saunas provide a device-free refuge from our manic world – a place to slow down, share space and enjoy the sensations that naturally come from thermal therapy.”

As part of the initiative, DFL is offering free design services up to a US$10,000 value (£8,763, €10,162) to qualifying properties that are looking to build an event sauna that can accommodate a minimum of 10 people within the next 12 months.

DFL is the team responsible for the design and build of the first event sauna in North America at Resorts World Awana Spa & Wellness in Las Vegas.

In addition, the company recruited Lasse Eriksen to head up Aufguss Training services for Awana, a role he continues in as DFL expands its Event Saunas Services.

Eriksen is a well-respected figure in sauna bathing and has put together an award-winning team to deliver authentic Aufguss Training in partnership with DFL. In addition to practical and theoretical Aufguss Training, DFL also provides management teams with a workshop for maximising ROI.


Product news
1 to 12 of 2611 news stories
30 Nov 2023
In celebration of its 30th anniversary, Australian skincare brand Subtle Energies has unveiled a bioactive aesthetic line which Nick Irani, director of operations and brand development, says delivers an instant “cosmetic look and feel, using ... More
01 Dec 2023
ISPA has unveiled a trio of extraordinary 2024 ISPA Conference Power Session keynotes featuring leadership development authority Ryan Leak, innovation and resilience scholar Suneel Gupta and MMA expert-turned-philanthropist Justin Wren. Registration is now open and ... More
24 Nov 2023
The Botanicals is Siminetti’s newest Mother of Pearl decorative panelling collection, inspired by the distinctive patterns found in botany and plant life. Celebrating the natural world, the designs were selected to help make a soothing ... More
22 Nov 2023
Caudalie has introduced the next generation of its pro-ageing Resveratrol-lift range which has been updated with plant-based collagen, called Vegan Collagen 1. The new ingredient has been combined with Caudalie's exclusive patent, which according to ... More
24 Nov 2023
The spa industry has typically focused on training its teams in two areas; product knowledge/sales and treatment delivery. However, there is a third equally important skill that is being missed: soft skills or the “ability ... More
20 Nov 2023
ESPA has expanded its Optimal Skin Pro collection with a new oil-to-milk cleanser; the Optimal Skin Cleansing Oil. “We’re thrilled to launch a cleansing oil suitable for all skin types,” said Daniel Golby, ESPA managing ... More
17 Nov 2023
Easy Glowing is Temple Spa’s latest cleanser – designed to leave the skin with a radiant glow, balance the complexion and help support a healthy microbiome. The gel cleanser transforms into an oil once applied ... More
16 Nov 2023
Swissline has two new five-star hotel addresses in Asia – The PuLi Hotel & Spa in Shanghai and The RuMa Hotel & Residences in Kuala Lumpur. Both hotels are members of the Leading Hotels of ... More
15 Nov 2023
Microbiome skincare and spa brand Esse Skincare has expanded its global footprint to reach the US. “The bulk of the company’s sales are in Scandinavia and Northern Europe and the US is a natural next ... More
01 Dec 2023
A pioneer for over 20 years, Paris-based Iyashi Dôme has never followed trends but always stayed committed to true detoxification by championing the benefits of the original Japanese sauna: the Iyashi Dôme. The globally-acclaimed device ... More
15 Nov 2023
Following the success of Fashionizer Spa’s Eco Smooth fabric – a biodegradable and hypoallergenic textile, the company has unveiled two new styles for the collection which have already received great feedback. Fashionizer Spa has introduced ... More
13 Nov 2023
Luxury Dubai hotel Burj Al Arab has introduced Swissline skincare into its Talise Spa with nine new facials, including one created exclusively for the property. The signature Clinic Lémanic Sublime Youth Infusion treatment combines Swissline ... More
     
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Oakworks Inc
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PRODUCT NEWS
Design for Leisure launches event sauna services and sauna aufguss training for US and UK markets
17 Oct 2022 . BY Megan Whitby
The new Awana Spa and Wellness at Resorts World in Las Vegas features a wellness experience unavailable anywhere else in the US: a grand-scale event sauna / Megan Blair
Hydrothermal spa and wellness specialist Design for Leisure (DFL) has unveiled a new Event Sauna Services programme in a bid to better accommodate the growing demand for European-style communal, social sauna experiences in the US and UK.

Event saunas are large saunas that typically accommodate at least 10 people, but the largest in the world hosts up to 300.

In addition to housing more people than a typical sauna cabin, they also provide enough space for sauna masters to perform aufguss rituals or lead group classes, like meditation or breathwork.

“Individual aufguss performances or sauna classes can be upsold, and, depending on capacity, facilities that maintain a 50-person daily occupancy, for example, can generate an additional US$2,000 per day (£1,736, €2,032) with little additional operational costs,” says Don Genders, DFL CEO.

DFL’s new programme offers spas, urban bathhouses and wellness centres a turnkey solution to realise an event sauna.

“When it comes to event saunas, it’s crucial they’re purpose-designed from the ground up.

“Experiential, communal social sauna-ing is gaining popularity the world over as more people seek back-to-basic wellness that simply feels good for mind, body and spirit. Saunas provide a device-free refuge from our manic world – a place to slow down, share space and enjoy the sensations that naturally come from thermal therapy.”

As part of the initiative, DFL is offering free design services up to a US$10,000 value (£8,763, €10,162) to qualifying properties that are looking to build an event sauna that can accommodate a minimum of 10 people within the next 12 months.

DFL is the team responsible for the design and build of the first event sauna in North America at Resorts World Awana Spa & Wellness in Las Vegas.

In addition, the company recruited Lasse Eriksen to head up Aufguss Training services for Awana, a role he continues in as DFL expands its Event Saunas Services.

Eriksen is a well-respected figure in sauna bathing and has put together an award-winning team to deliver authentic Aufguss Training in partnership with DFL. In addition to practical and theoretical Aufguss Training, DFL also provides management teams with a workshop for maximising ROI.
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Subtle Energies’ unveils new bioactive aesthetic line
In celebration of its 30th anniversary, Australian skincare brand Subtle Energies has unveiled a bioactive aesthetic line.
Siminetti unveils iridescent decorative panelling range inspired by plants
The Botanicals is Siminetti’s newest Mother of Pearl decorative panelling collection, inspired by the distinctive patterns found in botany and plant life.
Caudalie’s Resveratrol-lift range relaunched and reformulated with plant-based collagen
Caudalie has introduced the next generation of its pro-ageing Resveratrol-lift range which has been updated with plant-based collagen, called Vegan Collagen 1.
ESPA launches Optimal Skin Cleansing Oil to purify and hydrate
ESPA has expanded its Optimal Skin Pro collection with a new oil-to-milk cleanser; the Optimal Skin Cleansing Oil.
Temple Spa unveils Easy Glowing cleanser enriched with vitamin C
Easy Glowing is Temple Spa’s latest cleanser – designed to leave the skin with a radiant glow, balance the complexion and help support a healthy microbiome.
Esse Skincare goes stateside and expands into US market
Microbiome skincare and spa brand Esse Skincare has expanded its global footprint to reach the US.
Swissline debuts at Burj Al Arab Jumeirah
Luxury Dubai hotel Burj Al Arab has introduced Swissline skincare into its Talise Spa with nine new facials, including one created exclusively for the property.
Soleum introduces Luxury Relaxing heated lounger range
Soleum has launched a dynamic collection of infrared loungers for spas, private homes, hotels and resorts.
New juniper body oil boosts Kerstin Florian's Nordic Zen treatment says Kristina Zanardi
Sweden-based skincare brand Kerstin Florian has refreshed its 90-minute Nordic Zen Body treatment with a new star product
Mauli Rituals unveils global expansion plans
Mauli Rituals, a UK-based ayurvedic spa brand, is taking its hair, skin, body and mind products worldwide.
Lemi introduces new Milano treatment bed range
Italian spa and wellness equipment supplier Lemi Group has unveiled the new Milano treatment bed, available in either the Classic or Evo model.
Comfort Zone's new three-piece Luminant collection and facial targets hyperpigmentation
Professional spa brand Comfort Zone has developed an all-new range and treatment to tackle hyperpigmentation.
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08-11 Jan 2024

Hot Springs Connection Conference

Murrieta Hot Springs, United States
25-28 Jan 2024

Les Thermalies, the water & well-being exhibition

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