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Product news
1 to 12 of 2570 news stories
Design for Leisure launches event sauna services and sauna aufguss training for US and UK markets
By Megan Whitby 17 Oct 2022
The new Awana Spa and Wellness at Resorts World in Las Vegas features a wellness experience unavailable anywhere else in the US: a grand-scale event sauna Credit: Megan Blair
Hydrothermal spa and wellness specialist Design for Leisure (DFL) has unveiled a new Event Sauna Services programme in a bid to better accommodate the growing demand for European-style communal, social sauna experiences in the US and UK.

Event saunas are large saunas that typically accommodate at least 10 people, but the largest in the world hosts up to 300.

In addition to housing more people than a typical sauna cabin, they also provide enough space for sauna masters to perform aufguss rituals or lead group classes, like meditation or breathwork.

“Individual aufguss performances or sauna classes can be upsold, and, depending on capacity, facilities that maintain a 50-person daily occupancy, for example, can generate an additional US$2,000 per day (£1,736, €2,032) with little additional operational costs,” says Don Genders, DFL CEO.

DFL’s new programme offers spas, urban bathhouses and wellness centres a turnkey solution to realise an event sauna.

“When it comes to event saunas, it’s crucial they’re purpose-designed from the ground up.

“Experiential, communal social sauna-ing is gaining popularity the world over as more people seek back-to-basic wellness that simply feels good for mind, body and spirit. Saunas provide a device-free refuge from our manic world – a place to slow down, share space and enjoy the sensations that naturally come from thermal therapy.”

As part of the initiative, DFL is offering free design services up to a US$10,000 value (£8,763, €10,162) to qualifying properties that are looking to build an event sauna that can accommodate a minimum of 10 people within the next 12 months.

DFL is the team responsible for the design and build of the first event sauna in North America at Resorts World Awana Spa & Wellness in Las Vegas.

In addition, the company recruited Lasse Eriksen to head up Aufguss Training services for Awana, a role he continues in as DFL expands its Event Saunas Services.

Eriksen is a well-respected figure in sauna bathing and has put together an award-winning team to deliver authentic Aufguss Training in partnership with DFL. In addition to practical and theoretical Aufguss Training, DFL also provides management teams with a workshop for maximising ROI.


Product news
1 to 12 of 2570 news stories
18 Sep 2023
Australian skincare brand Subtle Energies has marked its 30th anniversary with new products, treatments and a sustainable packaging upgrade. Originating as a clinic focused on treating chronic ailments, Subtle Energies has evolved into a global ... More
15 Sep 2023
Introducing the Tuxedo Collection, The Madison Collection’s newest luxury linen and robe range which is fade-resistant, quick-drying and chlorine-compatible. The line is the product of years of development and features bath towels, robes and mats ... More
12 Sep 2023
Spa equipment manufacturer Living Earth Crafts (LEC) has introduced a new space-saving treatment chair to accommodate an array of spa, aesthetic, IV and medi-spa treatments. The low-height range Tribeca chair easily converts to a full-sized ... More
19 Sep 2023
Leading spa and wellness equipment supplier and manufacturer Living Earth Crafts (LEC) is proud to introduce the Tribeca All-in-One Treatment Chair. With a space-saving footprint, the chair is versatile enough to accommodate a broad array ... More
11 Sep 2023
Swissline has developed a brand-new night cream that helps address pigmentation, melasma and dark spots, while reducing lines, wrinkles and inflammation. The product features the same texture and night-only technologies used in Swissline’s existing Luxe-Lift ... More
08 Sep 2023
Elemis’ iconic Pro-Collagen Cleansing Balm is now available in a new aromatic blending notes of fig, raspberry and bergamot. The three-in-one transforming texture remains the same, melting away makeup, grime and surface pollutants, but with ... More
12 Sep 2023
No luxury spa guest experience is complete without a warm welcome and a luxurious robe. Fashionizer Spa knows this better than anyone and has recently unveiled its latest sustainable offering – the Kinthia, an exquisite ... More
19 Sep 2023
In the world of wellness and spa industry procurement, Spa Supply Solutions stands out as a global leader. We offer an unparalleled suite of services that cater to the finest global spa, leisure and beauty ... More
05 Sep 2023
Premium South African spa and skincare brand Terres d’Afrique* has announced new partnerships with four Sub-Saharan African properties. Designed to harness Africa’s botanical heritage, the vegan brand based in Johannesburg creates a comprehensive range of ... More
31 Aug 2023
Spas embracing technology strategically position themselves as first-choice establishments. They differentiate themselves by offering innovative and personalised treatment paths that surpass the expectations of today's discerning customers. Iyashi Dôme’s Japanese infrared sauna technology does just ... More
04 Sep 2023
In the world of wellness, the age-old tradition of sauna bathing is synonymous with relaxation, detoxification and rejuvenation. But, a crucial and sometimes overlooked part of the journey is the all-important cooldown. Traditional cooling methods ... More
01 Sep 2023
Living Earth Crafts (LEC) would not be the company it is today without the efforts of its amazing team, from sales to production and all departments in between. Founded in 1973, Tomas Nani ... More
     
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Leading spa and wellness equipment supplier and manufacturer Living Earth Crafts (LEC) is proud to introduce the Tribeca All-in-One Treatment Chair. ... more
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PRODUCT NEWS
Design for Leisure launches event sauna services and sauna aufguss training for US and UK markets
17 Oct 2022 . BY Megan Whitby
The new Awana Spa and Wellness at Resorts World in Las Vegas features a wellness experience unavailable anywhere else in the US: a grand-scale event sauna / Megan Blair
Hydrothermal spa and wellness specialist Design for Leisure (DFL) has unveiled a new Event Sauna Services programme in a bid to better accommodate the growing demand for European-style communal, social sauna experiences in the US and UK.

Event saunas are large saunas that typically accommodate at least 10 people, but the largest in the world hosts up to 300.

In addition to housing more people than a typical sauna cabin, they also provide enough space for sauna masters to perform aufguss rituals or lead group classes, like meditation or breathwork.

“Individual aufguss performances or sauna classes can be upsold, and, depending on capacity, facilities that maintain a 50-person daily occupancy, for example, can generate an additional US$2,000 per day (£1,736, €2,032) with little additional operational costs,” says Don Genders, DFL CEO.

DFL’s new programme offers spas, urban bathhouses and wellness centres a turnkey solution to realise an event sauna.

“When it comes to event saunas, it’s crucial they’re purpose-designed from the ground up.

“Experiential, communal social sauna-ing is gaining popularity the world over as more people seek back-to-basic wellness that simply feels good for mind, body and spirit. Saunas provide a device-free refuge from our manic world – a place to slow down, share space and enjoy the sensations that naturally come from thermal therapy.”

As part of the initiative, DFL is offering free design services up to a US$10,000 value (£8,763, €10,162) to qualifying properties that are looking to build an event sauna that can accommodate a minimum of 10 people within the next 12 months.

DFL is the team responsible for the design and build of the first event sauna in North America at Resorts World Awana Spa & Wellness in Las Vegas.

In addition, the company recruited Lasse Eriksen to head up Aufguss Training services for Awana, a role he continues in as DFL expands its Event Saunas Services.

Eriksen is a well-respected figure in sauna bathing and has put together an award-winning team to deliver authentic Aufguss Training in partnership with DFL. In addition to practical and theoretical Aufguss Training, DFL also provides management teams with a workshop for maximising ROI.
PRODUCT NEWS
Subtle Energies rings in 30th anniversary with new Biotechnology Skincare range and packaging overhaul
Australian skincare brand Subtle Energies has marked its 30th anniversary with new products, treatments and a sustainable packaging upgrade.
The Madison Collection unveils The Tuxedo Collection
Introducing the Tuxedo Collection, The Madison Collection’s newest luxury linen and robe range which is fade-resistant, quick-drying and chlorine-compatible.
Living Earth Crafts launches Tribeca All-in-One Medi-Spa Chair
Spa equipment manufacturer Living Earth Crafts (LEC) has introduced a new space-saving treatment chair to accommodate an array of spa, aesthetic, IV and medi-spa treatments.
Swissline unveils Cell Shock White Brightening Intensified Night Cream
Swissline has developed a brand-new night cream that helps address pigmentation, melasma and dark spots, while reducing lines, wrinkles and inflammation.
Elemis launches limited-edition Green Fig Pro-Collagen Cleansing Balm
Elemis’ iconic Pro-Collagen Cleansing Balm is now available in a new aromatic blending notes of fig, raspberry and bergamot.
Terres d’Afrique expands African footprint with four new luxury spa partnerships
Premium South African spa and skincare brand Terres d’Afrique* has announced new partnerships with four Sub-Saharan African properties.
Milana Knowles joins Gharieni as vice president of US business development
Gharieni Group has announced the appointment of Milana Knowles as its new vice president of business development for the US.
Himalayan Source introduces Himalayan Salt Capsule
Himalayan Source has launched the Himalayan Salt Capsule to help spa, wellness and fitness facilities or residences upgrade their offering with halotherapy.
Esse’s latest skincare trio taps live probiotics to boost aesthetic treatments’ effects
Microbiome skincare and spa brand Esse Skincare has launched three new products containing lactobacillus bacteria to boost the effect of medical aesthetic treatments.
Alqvimia unveils Bust Firming Body Lotion and new décolletage treatment
Spanish aromatherapy spa and skincare brand Alqvimia has introduced a new pro-ageing solution for the neck, chest and decollete area; the Bust Firming Body Lotion.
Massage Envy and Saltability partner over Himalayan Salt Stone Massage pilot programme
Himalayan salt stone massage specialist Saltability has teamed up with US spa franchisor Massage Envy Spas to launch a pilot programme for its signature Restore Himalayan Salt Stone Massage in Southern Florida.
Harpar Grace International announces distribution partnership with RevitaLash Cosmetics
Athena Cosmetics, parent company to beauty brand RevitaLash Cosmetics, has announced a strategic partnership with Harpar Grace International (HGI) – a specialist in the distribution, development and management of luxury skincare, beauty and wellness brands in the UK.
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Iyashi Dome

Iyashi Dome offers two infratherapy treatment devices – the Iyashi Dôme and the Iyashi Dôme RenaiS [more...]
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DIRECTORY
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DIARY

 

26-29 Sep 2023

SPATEC North America

Eau Palm Beach , Manalapan, United States
04-06 Oct 2023

27th European Spas Congress

Karlovy Vary , Czech Republic
+ More diary  
 


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