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London’s Apex Hotel to add Pure Spa as part of £1.5m revamp
By Tom Walker 02 Aug 2017
The London spa is Apex Hotels’ second partnership with Pure Spa & Beauty, following the launch of a Pure spa in Edinburgh in 2016
Apex City of London Hotel will open a Pure-branded spa in September, as part of a hotel-wide £1.5m redevelopment.

Working in partnership with wellness operator Pure Spa & Beauty, the spa will house five treatment rooms, an infra-red sauna, manicure and pedicure bars, a spray tan booth, relaxation area and boutique retail area.

The treatment menu will feature Elemis facials and massages as well as manicures, pedicures and waxing.

The London spa is Apex Hotels’ second partnership with Pure Spa & Beauty, following the launch of a Pure spa at the Apex Waterloo Place Hotel in Edinburgh in 2016.

“We’re hoping to emulate the success of the Edinburgh spa here in London,” said Brian Tapson, general manager of Apex City of London. “Our guests and locals will benefit from having access to a relaxing space and some of the best treatments available.”

For Pure Spa & Beauty, the London site is part of an expansion push across the UK.

Becky Woodhouse, Pure Spa & Beauty CEO, said: “We’re looking forward to adding another spa to our existing seven across the UK.”

Independently-owned Apex Hotels is headquartered in Edinburgh and currently operates nine hotels in London, Edinburgh, Glasgow and Dundee, with its tenth hotel due to open in Bath in August 2017.


News
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26 May 2026
Wellness and hospitality thought leaders gathered recently for a workshop at Yasuragi, the Japanese spa and conference hotel near Stockholm. The purpose was to shape the FIBO Longevity and Hospitality Summit, which will happen in ... More
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LVMH-owned beauty house Guerlain will launch up to five spas with partners a year as part of its plan to expand globally, according to the brand’s international spa and wellness director, Diane Davody. In an ... More
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A new global study by Kevin Kelly and Peter Yesawich, called WELLSurvey 2.0, has revealed more than half of consumers in the UK, US and Germany would not choose numerous high-profile wellness resort brands  for ... More
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The Global Wellness Summit (GWS) will celebrate its 20th anniversary at the 2026 event in Phuket, Thailand, later this year with the theme: The Science, Art and Soul of Wellness. Taking place between 10-13 November ... More
     
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International SPA Association - iSPA
International SPA Association - iSPA
International SPA Association - iSPA
International SPA Association - iSPA
News   Products   Magazine
NEWS
London’s Apex Hotel to add Pure Spa as part of £1.5m revamp
POSTED 02 Aug 2017 . BY Tom Walker
The London spa is Apex Hotels’ second partnership with Pure Spa & Beauty, following the launch of a Pure spa in Edinburgh in 2016
Apex City of London Hotel will open a Pure-branded spa in September, as part of a hotel-wide £1.5m redevelopment.

Working in partnership with wellness operator Pure Spa & Beauty, the spa will house five treatment rooms, an infra-red sauna, manicure and pedicure bars, a spray tan booth, relaxation area and boutique retail area.

The treatment menu will feature Elemis facials and massages as well as manicures, pedicures and waxing.

The London spa is Apex Hotels’ second partnership with Pure Spa & Beauty, following the launch of a Pure spa at the Apex Waterloo Place Hotel in Edinburgh in 2016.

“We’re hoping to emulate the success of the Edinburgh spa here in London,” said Brian Tapson, general manager of Apex City of London. “Our guests and locals will benefit from having access to a relaxing space and some of the best treatments available.”

For Pure Spa & Beauty, the London site is part of an expansion push across the UK.

Becky Woodhouse, Pure Spa & Beauty CEO, said: “We’re looking forward to adding another spa to our existing seven across the UK.”

Independently-owned Apex Hotels is headquartered in Edinburgh and currently operates nine hotels in London, Edinburgh, Glasgow and Dundee, with its tenth hotel due to open in Bath in August 2017.
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Wellness care hospital opens in Vilnius with innovative spa and hospitality concept
Lithuanian care operator Addere Care has launched a new “wellness care hospital” in Vilnius.
Rainer Maelzer joins Therme Group as chief entertainment officer
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Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
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