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Company profile
Life Fitness, Hammer Strength, and ICG are global leaders in premium fitness solutions, trusted by hospitality operators worldwide to deliver consistent, high-quality guest experiences.

Myrtha Wellness offers a comprehensive range of cutting edge, sustainable and made-in-Italy wellness solutions. Its technologies underpin a full portfolio of spa and thermal bathing environments, including swimming pools, vitality pools, plunge pools, flotation pools, Kneipp walks, Finnish saunas, steam rooms, hammams, Roman baths, herb and bio-saunas, salt rooms, tepidariums, caldariums, frigidariums, snow rooms, ice fountains and experience showers.
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Diary dates
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03-05 Jul 2026
Copenhagen, Copenhagen, Denmark
19-21 Jul 2026
The Global Ambassador , Phoenix, United States
22-25 Jul 2026
The Global Ambassador , Phoenix, United States
23-26 Aug 2026
The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
10-12 Sep 2026
MITEC Kuala Lumpur,Malaysia, Malaysia
18-20 Sep 2026
Sheraton Norfolk Waterside, Norfolk, United States
22-23 Sep 2026
Four Seasons Hotel Bangkok at Chao Phraya River, Bangkok , Thailand
27-29 Sep 2026
Farnham Estate Spa & Golf Resort, Ireland
 
Latest news
Hoshino Resorts opens Kai Kusatsu as it expands the Kai onsen ryokan brand
Kai Kusatsu, an onsen ryokan property has launched in the famous Japanese hot spring destination, Kusatsu Onsen in ... More
 
Industry mourns the loss of Les Mills, a founding father of fitness
Les Mills, whose name became synonymous with one of the world's leading fitness brands, has passed away peacefully ... More
Rocco Forte’s Verdura Resort to host wellness festival Alma near emerging Blue Zone in Sicily
 
Feisal Jaffer becomes chief development officer for Capella Hotel Group
 
Mubadala makes €1 billion bid for Pierre and Vacances
From Spa Business insider issue 504
Spa Business Opinion: Smart operations

Co-founder of Trybe, Steve Porter, shares his vision for the future of AI-assisted spa management More

Spa Business Opinion: Smart operations
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Borghese Roma
HCM News: Taking GLP-1s is linked to a decline in physical activity
People taking GLP-1 weight loss medications such as Ozempic, Wegovy, Mounjaro and Zepbound may be losing weight, but ... More
 
Synergy The Retreat Show launches resource for retreat business leaders to showcase specialisms
Global retreat trade show, Synergy The Retreat Show, has launched a resource called The Source, which hosts an ...More
Luxury resort coming to Hunter Valley will have longevity spa
 
Protests continue in Albania against US$1.6 billion luxury resort backed by Jared Kushner and Ivanka Trump
 
McKinsey: 84 per cent of consumers say wellness is a top priority
HPO Tech
The SATCC announces first five-day Living with Cancer and Beyond retreat
The Standards Authority for Touch in Cancer Care (SATCC) charity has announced its first five-day Living with Cancer ... More
 
The Good Spa Guide sets up event for modified Good Spa Guide Awards
The UK spa review and discovery platform for consumers, the Good Spa Guide, has announced it will host ...More
HUM2N launches longevity clinic at Six Senses London
 
KX Chelsea invests £15 million to upgrade its wellness offering
 
Barons Eden rebrands to Hiddenwell ahead of spa hotel portfolio expansion
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Glow beyond protection: meet Comfort Zone Hydramemory Hybrid Glow SPF 30
Sun protection is no longer just about shielding the skin – it's about enhancing it. ... More
 
Endospheres' new protocols are designed to meet real client needs
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Product news
Ishga becomes an official partner for Team Scotland at the Commonwealth Games 2026
Ishga becomes an official partner for Team Scotland at the Commonwealth Games 2026
Organic Hebridean skincare brand Ishga, which harvests its seaweed on the Isle of Lewis in Scotland, has become an official partner for Team Scotland at the Commonwealth Games 2026. More
 
Fashionizer Spa Uniforms releases affordable Grove Collection
Fashionizer Spa Uniforms releases affordable Grove Collection
Spa uniform specialist Fashionizer Spa has launched a new line of tunics and trousers called the Grove Collection. More
Earthlite LLC announces parent operating group Intentional Wellness Brands
Earthlite LLC announces parent operating group Intentional Wellness Brands
 
Yon-Ka develops Beard Oil
Yon-Ka develops Beard Oil
 
Pharmos Natur launches Lunar Skin Ritual using products designed to work at night
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From Spa Business magazine
Sponsored: Comfort Zone – Adaptive hydration
Comfort Zone is expanding its science-led hydration portfolio with a new generation of formulas and professional treatments, explains Eve Merinville
 
Sponsored: New icoone Microfacial device features Signature Treatment by Anna Tsankova
Wellness specialist i-Tech Industries has unveiled the icoone Microfacial, a device for the face, neck, and décolleté featuring various programmes suited to every skin type for customised treatments.

Sponsored: Lemi – Optimum experience
As the global spa market evolves, the integration of advanced technology with immersive wellness rituals is becoming increasingly important says Lemi's Matteo Brusaferri

 
Finishing touch: Flexible friend
Comprehensive review confirms benefits of collagen on skin elasticity
 
Sponsored: Matrix – Elevating fitness
The Hurlingham Club has paired performance with connectivity in partnership with Matrix fitness

Research: Decoding wellbeing
Distrust, limited brand differentiation and a market worth US$606bn are key findings from WELLSurvey 2.0. Kevin Kelly and Peter Yesawich report
 
Research: Understanding wellbeing
In the first of a three-part series, Kevin Kelly and Peter Yesawich share their insights into the first WELLSurvey for Europe
Research: WELLZoomers – set to rock the wellness world
A new market segment has been identified by WELLSurvey 2.0. Report authors Kevin Kelly and Peter Yesawich delve deeper into the cohort in this second article in a three-part series
 
Spa People: Susan Magsamen
IAM Lab’s executive director reveals two neuroaesthetic reports exploring environments, wellbeing and nervous system restoration
Opinion: Everyone's talking about ... war
What the conflict in the Middle East means for the global spa industry
 
Interview: Emlyn Brown
The group director of wellbeing for Mandarin Oriental talks about spa evolution and how its partnership with Simone Biles demonstrates its strength of intention
Sponsored: Myrtha Wellness – Redefining the modern spa experience
The language of wellness is evolving and where spas were once centred on relaxation, today they’re becoming destinations for regeneration, prevention and long-term health.
 
Thermal spa: Betting on bathing
With hot springs bathing booming in Australia, Alba Thermal Springs and Spa enters a crowded market. Cassandra Cavanah explores the AU$160m investment
Destination spa: Freeze the moment
What started out as a small floating spa in Swedish Lapland has turned into a bucket-list destination rooted in contrast therapy and Nordic Living. Magali Robathan pays a visit to Arctic Bath
 
Interview: Diane Davody
With 36 spas in landmark hotels, could Guerlain be the sector’s quiet powerhouse? Katie Barnes speaks to its international spa business director
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