NEWS
Raison d'Etre celebrates milestone anniversary
POSTED 18 Jan 2019 . BY Lauren Heath-Jones
Spa consultancy firm and wellness think tank, Raison d'Etre is celebrating its twentieth anniversary.

The design, wellness and spa education consultancy was founded by Alexander Arnewid and Rosamund Freeman-Attwood in 1999, with Anna Bjurstam joining the company in 2000.

Its early achievements include the opening of Soneva Fushi, later rebranded as a Six Senses Spa, and acquiring the contract to manage all Aman Resort spas in 2001.

In 2010 the company launched its own spa brand: LivNordic Spa & Wellness, inspired by Bjurstam's love for the Nordic approach to wellness. LivNordic spas, which offer authentic Nordic wellness experiences, can be found on Viking Ocean Cruise ships, and other luxury cruise ships.

In 2011, RDE launched Spa Business Education, an online training provider offering user's an education in spa operations taught by a network of experts.

Bjurstam said: "The journey we have been on has been thrilling. We have spent 20 years designing, educating and advising, making great connections and forming our own brands along the way."

"We have led the spa industry in new, exciting ways and responded to changing demands for spa guests and spa businesses alike. These continue to change year on year, so we cannot wait to see what the next two decades bring!"
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latest spa news

18 Jan 2019

Raison d'Etre celebrates milestone anniversary

BY Lauren Heath-Jones

The RDE team celebrating the company's twentieth anniversary

Spa consultancy firm and wellness think tank, Raison d'Etre is celebrating its twentieth anniversary.


The design, wellness and spa education consultancy was founded by Alexander Arnewid and Rosamund Freeman-Attwood in 1999, with Anna Bjurstam joining the company in 2000.

Its early achievements include the opening of Soneva Fushi, later rebranded as a Six Senses Spa, and acquiring the contract to manage all Aman Resort spas in 2001.

In 2010 the company launched its own spa brand: LivNordic Spa & Wellness, inspired by Bjurstam's love for the Nordic approach to wellness. LivNordic spas, which offer authentic Nordic wellness experiences, can be found on Viking Ocean Cruise ships, and other luxury cruise ships.

In 2011, RDE launched Spa Business Education, an online training provider offering user's an education in spa operations taught by a network of experts.

Bjurstam said: "The journey we have been on has been thrilling. We have spent 20 years designing, educating and advising, making great connections and forming our own brands along the way."

"We have led the spa industry in new, exciting ways and responded to changing demands for spa guests and spa businesses alike. These continue to change year on year, so we cannot wait to see what the next two decades bring!"



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