Nuffield Health brings in brand consultancy to bolster expansion
By Jak Phillips 26 Feb 2015
Handsome Brands managing director Joe Bachle-Morris
Nuffield Health has hired London-based consultancy Handsome Brands as the charity bids to drive expansion across its network of health and wellbeing services.
Handsome’s brief is to overhaul Nuffield’s brand architecture across the entire business. It will join the creative team already working with Nuffield to make the company “more relevant and modern for the digital age.” This team includes advertising agency Now, which is behind Nuffield’s current TV campaign "Small Victory."
"We believe it is an incredibly exciting time for Nuffield Health, their new above the line campaign and organisation of the business is really beginning to define what Nuffield Health are about; focusing completely on the customer and their wellbeing,” said Handsome MD Joe Bachle-Morris.
With a broad spectrum of health and wellbeing services including hospitals, health clubs, corporate healthcare and physiotherapy, Nuffield is intensifying efforts to promote its integrated care pathways. In October it signed £330m of debt facilities to further its strategic development plans, which include a significantly increased presence in the health club market.
The expansion seems to be gathering pace, with Nuffield taking over nine former Virgin Active health clubs in August – five of which are sited within five miles of Nuffield hospitals. It has also announced a strategic partnership with Manchester Metropolitan University, which will see construction of a major facility in central Manchester, incorporating a state of the art hospital, wellbeing and rehabilitation services.
In the wake of the Virgin Active deal, Nuffield Health deputy chief executive KP Doyle told Leisure Opportunities that more health club takeovers were likely, particularly in the capital.
The tie-up with Handsome will see the consultancy overhaul all of its internal and external communications, with audiences including consumers, corporates and health professionals. Delivery for the initial brand architecture and guidelines is due at the beginning of April 2015.
Ian Smyth, Nuffield Health chief brand officer said: “This is a pivotal time for Nuffield Health, it’s great to be working with Handsome who, along with the rest of our creative team, will be invaluable in helping us align our brand messaging.”
An exclusive interview with Dr Andrew Jones on Nuffield Health’s expansion plans can be read in the May 2014 edition of Health Club Management magazine, pp. 34-38.
The Global Wellness Institute (GWI) has released promising new research on the wellness real estate market at its third-annual Wellness Real Estate & Communities Symposium in Manhattan. The GWI defines wellness real estate as homes ...More
Paul Hawco, a seasoned figure in the international wellness industry, has assumed the role of executive director – integrated wellbeing at independent, hospitality group Banyan Group. With a background in therapy and fitness training, Hawco ...More
The Ritz-Carlton Reynolds, Lake Oconee in the southeastern US state of Georgia is celebrating a new milestone after unveiling its newly renovated 27,000sq ft destination spa. The vision behind the refresh was to create a ...More
Art’otel, Radisson’s contemporary art-inspired lifestyle hotel brand, has strengthened its presence in London with a new hotel in Hoxton fusing art, design and hospitality. The location features 357 art-inspired guest bedrooms and suites all with ...More
HoloBike, a holographic training bike that simulates trail rides in lifelike 3D, is aiming to push indoor cycling technology up a gear. A California-based group of engineers and designers, Saga Holographic, have been working on ...More
Luxury hotel brand Aman, widely known for its strong spa focus, has just launched its much-talked-about sister brand Janu in Tokyo – complete with a 4,000sq m urban wellness retreat. Janu Tokyo is only the ...More
Equinox, has teamed up with health platform, Function Health, to offer 100 comprehensive laboratory tests, giving members vital insights into their internal health as part of an Optimize by Equinox membership. Priced at US$40,000 a ...More
Spanish wellness brand SHA Wellness Clinic is busy preparing to bolster its wellness portfolio in 2026 with a hyper-exclusive island wellness enclave in AlJurf, UAE. SHA Emirates Island at AlJurf – created by Abu Dhabi-based ...More
The historic Breakers Hotel in Long Beach, California, is set to reopen in mid-2024 as a Fairmont Hotels & Resorts property after a significant restoration and redevelopment project. The project, initially unveiled in 2022 by ...More
High-end five-star hotel company Kempinski Hotels is making its mark in Vietnam with a luxury waterfront property overlooking the Saigon River. Set to open by 2026, Kempinski Saigon River – designed by Kengo Kuma & ...More
Marriott International has signed a new deal with Neom to open a Ritz-Carlton Reserve property as part of Trojena, a brand new year-round mountain adventure destination in Saudi Arabia. Launching in 2026, Trojena is a ...More
The Bannatyne Group says it has officially bounced back from the pandemic, with both turnover and profits restored to pre-2020 levels in 2023, according to its year-end results. Owned by former BBC Dragon’s Den investor, ...More
Nuffield Health brings in brand consultancy to bolster expansion
POSTED 26 Feb 2015 . BY Jak Phillips
Handsome Brands managing director Joe Bachle-Morris
Nuffield Health has hired London-based consultancy Handsome Brands as the charity bids to drive expansion across its network of health and wellbeing services.
Handsome’s brief is to overhaul Nuffield’s brand architecture across the entire business. It will join the creative team already working with Nuffield to make the company “more relevant and modern for the digital age.” This team includes advertising agency Now, which is behind Nuffield’s current TV campaign "Small Victory."
"We believe it is an incredibly exciting time for Nuffield Health, their new above the line campaign and organisation of the business is really beginning to define what Nuffield Health are about; focusing completely on the customer and their wellbeing,” said Handsome MD Joe Bachle-Morris.
With a broad spectrum of health and wellbeing services including hospitals, health clubs, corporate healthcare and physiotherapy, Nuffield is intensifying efforts to promote its integrated care pathways. In October it signed £330m of debt facilities to further its strategic development plans, which include a significantly increased presence in the health club market.
The expansion seems to be gathering pace, with Nuffield taking over nine former Virgin Active health clubs in August – five of which are sited within five miles of Nuffield hospitals. It has also announced a strategic partnership with Manchester Metropolitan University, which will see construction of a major facility in central Manchester, incorporating a state of the art hospital, wellbeing and rehabilitation services.
In the wake of the Virgin Active deal, Nuffield Health deputy chief executive KP Doyle told Leisure Opportunities that more health club takeovers were likely, particularly in the capital.
The tie-up with Handsome will see the consultancy overhaul all of its internal and external communications, with audiences including consumers, corporates and health professionals. Delivery for the initial brand architecture and guidelines is due at the beginning of April 2015.
Ian Smyth, Nuffield Health chief brand officer said: “This is a pivotal time for Nuffield Health, it’s great to be working with Handsome who, along with the rest of our creative team, will be invaluable in helping us align our brand messaging.”
An exclusive interview with Dr Andrew Jones on Nuffield Health’s expansion plans can be read in the May 2014 edition of Health Club Management magazine, pp. 34-38.
Nuffield Health and the Amateur Swimming Association (ASA) have announced
an ongoing partnership to deliver ASA services at Nuffield Health Gyms across
the country.
The Global Wellness Institute (GWI) has released promising new research on the wellness real
estate market at its third-annual Wellness Real Estate & Communities Symposium in
Manhattan.
Paul Hawco, a seasoned figure in the international wellness industry, has assumed the role of
executive director – integrated wellbeing at independent, hospitality group Banyan Group.
The Ritz-Carlton Reynolds, Lake Oconee in the southeastern US state of Georgia is celebrating a
new milestone after unveiling its newly renovated 27,000sq ft destination spa.
Art’otel, Radisson’s contemporary art-inspired lifestyle hotel brand, has strengthened its
presence in London with a new hotel in Hoxton fusing art, design and hospitality.
Luxury hotel brand Aman, widely known for its strong spa focus, has just launched its much-
talked-about sister brand Janu in Tokyo – complete with a 4,000sq m urban wellness retreat.