30 Mar - 01 Apr 2024
The Venetian Las Vegas,
Las Vegas,
United States
|
18-22 May 2024
The Ravenala Attitude Hotel,
Mauritius
|
23-24 May 2024
Large Hall of the Chamber of Commerce (Erbprinzenpalais),
Wiesbaden,
Germany
|
30-30 May 2024
Four Seasons Hotel George V,
Paris,
France
|
30 May - 02 Jun 2024
Rimini Exhibition Center,
Rimini,
Italy
|
06-07 Jun 2024
Sataman Viilu ,
Jyväskylä,
Finland
|
11-13 Jun 2024
Raffles City Convention Centre,
Singapore,
Singapore
|
22-22 Jun 2024
Worldwide,
|
|
|
|
'A guestroom dedicated to movement and mindfulness’: Hilton launches new in-room wellness concept |
|
By Jane Kitchen 18 Jul 2017 |
The Five Feet to Fitness concept brings more than 11 different fitness equipment and accessory options into the hotel room Credit: Hilton
|
Hospitality giant Hilton has unveiled a new in-room concept, Five Feet to Fitness, which brings more than 11 different fitness equipment and accessory options into the hotel room and creates an upselling option for hotel operators.
Ryan Crabbe, senior director of global wellness for Hilton says the room is a “personal wellbeing stage”.
“We like to describe it as a guestroom dedicated to movement and mindfulness,” he told CLAD. “It really is the first of its kind – a hybrid room.”
The Five Feet to Fitness room features an indoor bike from British cycling innovator Wattbike, which can be used for either longer indoor exercise sessions or focused interval-training workouts. A dynamic Gym Rax functional training station delivers strength, suspension, core and high intensity interval training (HIIT).
Also included in the room is a meditation chair, blackout shades for restorative sleep and Biofreeze products to ease muscle tension.
A fitness space – around 100sq ft (9 sq m) – is located near a room’s window and features sports-performance flooring. “People need to run, move and sweat – and you can’t do that on carpet,” said Crabbe.
At the heart of the concept is the Fitness Kiosk, a touch-screen display embedded within the Gym Rax system, where guests can get equipment tutorials and follow guided workout routines.
“Travellers are committed to fitness more than they’ve ever been, and they’re experimenting with non-traditional exercise,” said Crabbe. “Five Feet to Fitness is a programme that’s designed to meet those evolving needs and to keep guests happy and healthy before, during and after their stay. What this means for us is we have to broaden the hotel fitness experience by making it easier to maintain – and start – healthy habits while travelling. We now sense a real opportunity for doing that.
“The room is very different from the way others in the hospitality industry have imagined in-room fitness; often it’s been done by putting in a piece of equipment in the closet or rolling in a piece of cardio, but we really wanted to reimagine the space in its entirety and be empathetic with customers who want to work out but don’t make it to the gym.
Crabbe said the concept was inspired by a Cornell University study released last year, which found 46 per cent of travellers say they want to work out while they’re at a hotel, but only around 20 per cent actually do. Crabbe was inspired to do his own guest research, and he found that a quarter of Hilton guests expressed interest in a dedicated in-room fitness concept. This, combined with a growth in popularity for functional training and the capacity challenges that every hotel faces at peak times, led to the development of the concept.
“We know no matter how successful people are at making healthy decisions at home, replicating those choices while travelling is often not as easy as it should be,” says Crabbe.
“We’re creating choice for guests and enabling them to control their own fitness experience.”
The Five for Fitness concept, which has just made its debut at the Parc 55 Hotel San Francisco and the Hilton McLean Tysons Corner in Virginia, will be an upgrade to a standard room, with customers paying US$45 extra. Hotel owners interested in the concept must commit to at least three Five Feet to Fitness rooms.
Hiltons in Atlanta, Austin, Chicago, Las Vegas, New York and San Diego have already signed up.
The programme will launch in the US, but Crabbe says there’s “real potential for it to go global,” and that he intentionally partnered with companies with global distribution to create the room.
|
|
News |
1 to 12 of 8716 news stories |
|
|
17 May 2024
The Global Wellness Institute (GWI) has released promising new research on the wellness real estate market at its third-annual Wellness Real Estate & Communities Symposium in Manhattan. The GWI defines wellness real estate as homes ... More
|
|
|
|
14 May 2024
Paul Hawco, a seasoned figure in the international wellness industry, has assumed the role of executive director – integrated wellbeing at independent, hospitality group Banyan Group. With a background in therapy and fitness training, Hawco ... More
|
|
|
|
10 May 2024
The Ritz-Carlton Reynolds, Lake Oconee in the southeastern US state of Georgia is celebrating a new milestone after unveiling its newly renovated 27,000sq ft destination spa. The vision behind the refresh was to create a ... More
|
|
|
|
09 May 2024
Art’otel, Radisson’s contemporary art-inspired lifestyle hotel brand, has strengthened its presence in London with a new hotel in Hoxton fusing art, design and hospitality. The location features 357 art-inspired guest bedrooms and suites all with ... More
|
|
|
|
08 May 2024
HoloBike, a holographic training bike that simulates trail rides in lifelike 3D, is aiming to push indoor cycling technology up a gear. A California-based group of engineers and designers, Saga Holographic, have been working on ... More
|
|
|
|
08 May 2024
Luxury hotel brand Aman, widely known for its strong spa focus, has just launched its much-talked-about sister brand Janu in Tokyo – complete with a 4,000sq m urban wellness retreat. Janu Tokyo is only the ... More
|
|
|
|
07 May 2024
Equinox, has teamed up with health platform, Function Health, to offer 100 comprehensive laboratory tests, giving members vital insights into their internal health as part of an Optimize by Equinox membership. Priced at US$40,000 a ... More
|
|
|
|
07 May 2024
Spanish wellness brand SHA Wellness Clinic is busy preparing to bolster its wellness portfolio in 2026 with a hyper-exclusive island wellness enclave in AlJurf, UAE. SHA Emirates Island at AlJurf – created by Abu Dhabi-based ... More
|
|
|
|
03 May 2024
The historic Breakers Hotel in Long Beach, California, is set to reopen in mid-2024 as a Fairmont Hotels & Resorts property after a significant restoration and redevelopment project. The project, initially unveiled in 2022 by ... More
|
|
|
|
03 May 2024
High-end five-star hotel company Kempinski Hotels is making its mark in Vietnam with a luxury waterfront property overlooking the Saigon River. Set to open by 2026, Kempinski Saigon River – designed by Kengo Kuma & ... More
|
|
|
|
01 May 2024
Marriott International has signed a new deal with Neom to open a Ritz-Carlton Reserve property as part of Trojena, a brand new year-round mountain adventure destination in Saudi Arabia. Launching in 2026, Trojena is a ... More
|
|
|
|
27 Apr 2024
The Bannatyne Group says it has officially bounced back from the pandemic, with both turnover and profits restored to pre-2020 levels in 2023, according to its year-end results. Owned by former BBC Dragon’s Den investor, ... More
|
|
|
|
|
Aquaform |
With thirty years of experience, Aquaform presents a diverse array of water wellness experiences.
[more] |
|
|
|
|