30 Mar - 01 Apr 2024
The Venetian Las Vegas,
Las Vegas,
United States
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18-22 May 2024
The Ravenala Attitude Hotel,
Mauritius
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23-24 May 2024
Large Hall of the Chamber of Commerce (Erbprinzenpalais),
Wiesbaden,
Germany
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30-30 May 2024
Four Seasons Hotel George V,
Paris,
France
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30 May - 02 Jun 2024
Rimini Exhibition Center,
Rimini,
Italy
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06-07 Jun 2024
Sataman Viilu ,
Jyväskylä,
Finland
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11-13 Jun 2024
Raffles City Convention Centre,
Singapore,
Singapore
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22-22 Jun 2024
Worldwide,
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Social fitness 'key to boosting revenue' – Mindbody report |
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By Tom Walker 07 Sep 2018 |
The insight suggests that group workouts and refer-a-friend schemes are one of the best ways for fitness operators to improve retention
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Encouraging members to take part in group exercise and make friends at the gym could be key to health clubs boosting their revenue, according to new research by Mindbody.
Data gathered by the management software company shows that 50 per cent of people who exercise regularly (at least once per week) are more motivated when they have a workout ‘buddy’, while 15 per cent of people said it was the social element of exercise that motivated them the most.
Mindbody’s Insights Report also found that more than half (58.9 per cent) of people look for a place to work out did so by recommendation of a friend.
The findings are supported by a separate study into the social benefits, which highlighted how visiting the gym for the purpose of meeting people can quickly become part of a social routine.
The In the Gym: Motives, Meanings and Moral Careers found that over the course of two years, members would arrange to gather at the gym on certain nights, often attending even if they were tired or busy, so that they could catch up with friends.
The insight suggests that group workouts and refer-a-friend schemes are one of the best ways for fitness operators to improve retention.
Friendly competition and 'gamification' aspects between members can also be used to generate footfall.
The Mindbody research shows that more than a third of people (34 per cent) 'try harder' when working out with others, making for a much more effective workout, while 57 per cent said they have more fun during their workout.
“We’ve carried out extensive research this year into the nation’s workout habits, so that we can best advise our customers on how they can adapt to achieve their business objectives," said Charlotte Newton, Mindbody's senior manager of marketing for EMEA.
"One underlying theme was that of fitness as a social activity, rather than a solo chore, which gyms and studios should absolutely be making the most of.
“Word of mouth, be that in person or via social media, is one of the most powerful tools at a business owner’s disposal, which is why using your existing customer base to its full potential (to boost acquisition and retention) is such an important part of succeeding in the fitness and wellness industry.”
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News |
1 to 12 of 8716 news stories |
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17 May 2024
The Global Wellness Institute (GWI) has released promising new research on the wellness real estate market at its third-annual Wellness Real Estate & Communities Symposium in Manhattan. The GWI defines wellness real estate as homes ... More
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14 May 2024
Paul Hawco, a seasoned figure in the international wellness industry, has assumed the role of executive director – integrated wellbeing at independent, hospitality group Banyan Group. With a background in therapy and fitness training, Hawco ... More
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10 May 2024
The Ritz-Carlton Reynolds, Lake Oconee in the southeastern US state of Georgia is celebrating a new milestone after unveiling its newly renovated 27,000sq ft destination spa. The vision behind the refresh was to create a ... More
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09 May 2024
Art’otel, Radisson’s contemporary art-inspired lifestyle hotel brand, has strengthened its presence in London with a new hotel in Hoxton fusing art, design and hospitality. The location features 357 art-inspired guest bedrooms and suites all with ... More
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08 May 2024
HoloBike, a holographic training bike that simulates trail rides in lifelike 3D, is aiming to push indoor cycling technology up a gear. A California-based group of engineers and designers, Saga Holographic, have been working on ... More
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08 May 2024
Luxury hotel brand Aman, widely known for its strong spa focus, has just launched its much-talked-about sister brand Janu in Tokyo – complete with a 4,000sq m urban wellness retreat. Janu Tokyo is only the ... More
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07 May 2024
Equinox, has teamed up with health platform, Function Health, to offer 100 comprehensive laboratory tests, giving members vital insights into their internal health as part of an Optimize by Equinox membership. Priced at US$40,000 a ... More
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07 May 2024
Spanish wellness brand SHA Wellness Clinic is busy preparing to bolster its wellness portfolio in 2026 with a hyper-exclusive island wellness enclave in AlJurf, UAE. SHA Emirates Island at AlJurf – created by Abu Dhabi-based ... More
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03 May 2024
The historic Breakers Hotel in Long Beach, California, is set to reopen in mid-2024 as a Fairmont Hotels & Resorts property after a significant restoration and redevelopment project. The project, initially unveiled in 2022 by ... More
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03 May 2024
High-end five-star hotel company Kempinski Hotels is making its mark in Vietnam with a luxury waterfront property overlooking the Saigon River. Set to open by 2026, Kempinski Saigon River – designed by Kengo Kuma & ... More
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01 May 2024
Marriott International has signed a new deal with Neom to open a Ritz-Carlton Reserve property as part of Trojena, a brand new year-round mountain adventure destination in Saudi Arabia. Launching in 2026, Trojena is a ... More
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27 Apr 2024
The Bannatyne Group says it has officially bounced back from the pandemic, with both turnover and profits restored to pre-2020 levels in 2023, according to its year-end results. Owned by former BBC Dragon’s Den investor, ... More
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myndstream |
Music is often underutilised as a therapeutic tool in the spa setting.
Myndstream are on
[more] |
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