Three trends affecting the global spa industry were highlighted at the Green Spa Network's third three-day Annual Buyer’s Conference, which attracted more than 150 spa leaders to The Claremont Hotel Club & Spa in Berkeley, California from 27-30 April.

Attendees unanimously agreed that they are experiencing an increase in demand for natural and organic products from consumers. The legitimacy of the certification of organic farming practices is becoming more important to consumers according to Jim Crogan, spa director of Grand Del Mar.

“Rising concerns for health safety, increasing green consciousness and growing consumer awareness are fueling the demand for genuine organic personal care products,” Croghan said.

Another trend which emerged from the keynote addresses was that spa and product companies that ‘give back’ to community projects, disaster relief funds or charities are more favourable with consumers than those that don’t.

“The lines with the best causes have great legs to sell,” said Julie Oliff, spa director of the St Regis Aspen and ISPA Board Member.

The third trend highlighted at the networking event was the need for spas to make their wellness facilities sustainable.

“It’s about taking charge of who you are, what you want and what you are willing to buy in order to leave this planet in better shape for our future generations,” said Susie Marquez, spa director at Grand Hotel Marriott Resort.

Spa leaders in attendance, who gave keynote speeches, include Jeremy McCarthy – corporate spa director for Mandarin Oriental Hotel Group, Andrew Gibson – VP spa and wellness at FRHI and Dr Ken Dychtwald – an expert in marketing.

The Green Spa Network is a not-for-profit trade association promoting the natural connections between personal wellbeing, economic sustainability and the health of the planet.