As well as five new products - hydramemory extra cream 24h 50ml; hydramemory cream gel 50ml; hydramemory fluid 24h 30ml; hydramemory serum 30ml; and hydramemory hydramask 24h 50ml - the range features a key new ingredient in baobab extract.

This has been incorporated because of its ability to retain large amounts of water, resulting in ultimate moisture for the skin.

Other active ingredients include trehelose, to limit water loss by skin cells, and hyaluronic acid, to help keep the skin smooth and plump.

The range has also been given new packaging, developed to reflect the deeply nourishing and hydrating protection given by the hydramemory range.