In recent years, North America – and in particular the US – has experienced a revolution that has moved the delivery of spa services, such as massage and skin care treatments, from being a rare treat at a hotel spa to being an accessible, often-repeated High Street experience.
Massage Heights, a Texas, US-based franchise, has hundreds of ‘retreats’ in the US and Canada, and is planning to bring this revolutionary concept to the UK. The company is looking for an experienced entrepreneur to lead the charge.
Commoditizing massage
“Our aim is to make professional spa treatments more affordable and accessible for people, so they become a more frequent experience,” says Alice O’Donnell, VP of marketing for Massage Heights. “In the US, we’ve successfully transferred the membership model used by the fitness industry to our strip-mall spas. Our retreats are in urban locations, open long business hours to increase convenience, and our customers pay a monthly fee for regular professional massages and other spa treatments.”
A rare opportunity to revolutionise an industry
Every so often, an opportunity arises to change the way products or services are delivered – think Starbucks, Amazon, or even one of the fast-food chains.
High Street spa services are one of the fastest-growing industries in the US, and the concept is now heading across the Atlantic with Massage Heights.
When opening a new market – however similar to the original – there are always key local factors to consider. This is why Massage Heights is looking for a Master Franchisor to work with the company to grow the franchise chain in the UK.
This is an ideal opportunity for a motivated entrepreneur with previous experience in the health and wellness industry, as well as the skills and finance to build a franchise network using a proven brand and business model.
“Once considered a treat, spa treatments have now gone mainstream in America, and we’ve identified the UK as the next virgin market that is ripe for expansion,” says O’Donnell. “We’ve developed a business model that is proven to be successful and transferable, so becoming our UK Master Franchisor is a low-risk opportunity with high-potential rewards.”
UK consumers made an estimated 6 million visits to spas across Britain in 2014, according to Spa Creators 2014 UK Spa Market Analysis report. Hotel spas dominate the market, accounting for 41 per cent of the total number of spas, while fitness clubs make up 27 per cent.
With demand for spa services predicted to see significant growth as studies continue to demonstrate their benefits, there is a huge opportunity in the UK to fulfil this demand with local, high-quality and affordable massage services.
Massage Heights’ retreats generate more dollars per square foot than its competitors, because they offer five-star, resort-style services on the High Street. The company also has a reputation for the best experience, and features well-trained therapists, high-quality products, and spa-quality linen and interiors.
Are you the ambitious business leader with the commercial skills to bring this revolution to the UK market? If so, you could be responsible for leading the commoditization of the spa industry by rolling out the Massage Heights franchise network in the UK.
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