When Australian entrepreneur Tony de Leede opened the doors to his new retreat in the Gold Coast’s hinterland in 2006 (see SB07/3 p76), it was with the aim of establishing a style of wellness destination the sector had never before experienced. A decade on, the 500-acre (200-hectare) Gwinganna Lifestyle Retreat in Queensland has grown into one of the world’s most renowned sites for ‘serious wellness’ and education.
As de Leede says: “I believe we have one of the most unique offerings. It’s truly my pride and joy and where I intend to spend a lot more time when I slow down.”
Yet unlike the serial entrepreneur’s other business interests – he owns a gym chain and other ventures (see p66) – which are all about expansion, de Leede and his wellness director, Sharon Kolkka, have resisted over-developing Gwinganna and have kept it small and intimate.
Australian actor Hugh Jackman fell in love with the place when he visited in the early days, and has had a part stake in the business ever since (see p64).
Connections with a homegrown, global film star aside, the quality, depth, innovation and reputation of the health programmes at Gwinganna have been the main catalysts for growth and success over the years. Another reason is no doubt the dedication and skills of a very loyal band of staff, with many of them having worked there since the beginning.
As Gwinganna celebrates its 10th anniversary year, De Leede, Kolkka and on-site organic gardener Shelley Pryor give their perspective on the winning formula of the business.
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