Irene Forte and her sister Lydia, who helped with the spa’s Nourish offering
Irene Forte quite literally grew up in the hotel business – her father is the famous hotelier Sir Rocco Forte, her aunt is renowned hotel interior designer Olga Polizzi and her cousin is hotelier Alex Polizzi who also presents UK TV series The Hotel Inspector.
Now, aged 27, Forte has developed the group’s first brand-wide spa concept, Rocco Forte Spas, which has just rolled out across its 10 luxury properties in Europe.
“We had very nice individual spas, but we had no overall unified concept,” says Forte. “And there was no health and fitness aspect. I saw a real gap there.”
She set out to create a concept that would work for existing spas – which include its flagship 4,000sqm spa in Sicily, Brown’s Hotel in London or the Hotel Astoria in St Petersburg. While each spa will incorporate local flavours through decor and nutrition – a crucial part of the concept – the rituals and branded skincare will remain consistent throughout.
The Rocco Forte spa concept combines spa treatments (Rocco Forte Rituals) with food (Rocco Forte Nourish) and in-house beauty products (Forte Organics) as well as Rocco Forte Fitness.
“I really like having a simple and clear concept,” says Forte. “We have four notions, which are easily understandable for guests. We can also continue build upon them.”
While Forte headed up the development of the spa concept, she also benefitted from the insight of her aunt, sister and father – with each family member playing to his or her strengths and interests.
Forte worked with her sister Lydia – just two years older than herself, and the bar and restaurant development manager for Rocco Forte – to create Rocco Forte Nourish. This involves using area chefs and nutritionists for local cuisine, as well as changing the minibar selections and offering a healthy corner at breakfast, with choices like sugar-free almond or soya milk and granola.
“It was the first project we worked on together,” says Forte. “It was quite good to do something together and I think our Nourish element really stands out.”
Irene Forte, brand manager for Rocco Forte Hotels, says developing the spa concept was a huge project
Mass protests have been taking place since Monday 1 June in Albania over the development of
a luxury resort by Donald Trump’s daughter Ivanka Trump and her husband Jared Kushner.
Global Wellness Day (GWD) marked its 15th anniversary on Saturday 13 June 2026, with the
theme: #JoyMagenta – a celebration of the healing qualities of simple gestures and activities
that spark joy.
Global luxury hospitality brand, Six Senses, has partnered with longevity healthcare provider,
HUM2N, to launch a clinic at Six Senses London, at The Whiteley.
As part of its first hotel partnership, Mayrlife – the medical health resort company known for its
site in Altaussee, Austria – has launched a day clinic at the Rosewood Vienna.
Premium London health club, KX Chelsea, will imminently unveil its most significant
redevelopment since its launch in 2002 to create an integrated wellness model combining
training, recovery and relaxation.
Rosewood Le Guanahani St Barth, on the northeast coast of Saint Barthélemy in the French
West Indies, is offering a programme of ocean-inspired yoga classes between 8-14 June to
celebrate Global Wellness Day (GWD).
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package
that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
The Ritz-Carlton, Langkawi, in Malaysia, has revealed a schedule for Global Wellness Day
(GWD) that includes guided rainforest walks, mindful movement and guided coastal meditation
experiences.
Longevitix, a clinical platform for preventive and longevity medicine, has launched its AI-
powered intelligence system to help physicians deliver continuous, personalised longevity-
focused care at scale.
Atmantan Wellness Centre, an integrative wellness destination in Mulshi, near Pune in India, is
expanding its portfolio by adding a new centre in Hyderabad that will launch between 2028 and
2029.
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COMPANY PROFILES
Myrtha Wellness Founded in Italy in 1961 by visionary Giorgio Colletto, Myrtha Wellness has become a global pioneer [more...]
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DIRECTORY
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DIARY
15-18 Jun 2026 HLTH Europe RAI Convention Centre,Amsterdam,Netherlands
17-18 Jun 2026 Elevate London Excel London,London,United Kingdom
