Beyoncé video inspires Elenberg Fraser’s Melbourne skyscraper and hotel
By Jason Holland 10 Jul 2015
The curvy Premier Tower pays homage to Beyoncé’s ‘Ghost’ music video Credit: Elenberg Fraser / Pointilism
A new 160-room hotel in Melbourne will give guests the chance to stay the night with Beyoncé – or at least inside a curvy skyscraper inspired by the global superstar.
Australian architect Elenberg Fraser’s 226m (741ft) high Premier Tower features a series of curves and bulges and its form pays homage to Beyoncé’s ‘Ghost’ music video – in which naked dancers gyrate while wrapped in stretchy fabric.
Planning approval has now been granted for the 68-storey structure, and while no scheduled completion date has been released, work is projected to take 40 months.
Taking inspiration from Beyoncé certainly adds a touch of glamour to the project, but Elenberg Fraser says the building has been designed using simple but elegant scientific techniques. Specifically, the firm used parametric modelling techniques – a type of computer-aided design based on algorithms that allow complex shapes to be formed taking account of data constraints.
The result is a complex vertical cantilever, which the architect says is the most effective way to redistribute the building’s mass, “giving the best results in terms of structural dispersion, frequency oscillation and wind requirements”.
The mixed-use development will feature 660 apartments and retail space in addition to the hotel. Premier Tower is located in front of the Australian city’s Southern Cross station in its central business district.
Singapore’s Fragrance Group are the developers behind the project, and Oculus have been appointed as landscape architects.
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Beyoncé video inspires Elenberg Fraser’s Melbourne skyscraper and hotel
POSTED 10 Jul 2015 . BY Jason Holland
The curvy Premier Tower pays homage to Beyoncé’s ‘Ghost’ music video Credit: Elenberg Fraser / Pointilism
A new 160-room hotel in Melbourne will give guests the chance to stay the night with Beyoncé – or at least inside a curvy skyscraper inspired by the global superstar.
Australian architect Elenberg Fraser’s 226m (741ft) high Premier Tower features a series of curves and bulges and its form pays homage to Beyoncé’s ‘Ghost’ music video – in which naked dancers gyrate while wrapped in stretchy fabric.
Planning approval has now been granted for the 68-storey structure, and while no scheduled completion date has been released, work is projected to take 40 months.
Taking inspiration from Beyoncé certainly adds a touch of glamour to the project, but Elenberg Fraser says the building has been designed using simple but elegant scientific techniques. Specifically, the firm used parametric modelling techniques – a type of computer-aided design based on algorithms that allow complex shapes to be formed taking account of data constraints.
The result is a complex vertical cantilever, which the architect says is the most effective way to redistribute the building’s mass, “giving the best results in terms of structural dispersion, frequency oscillation and wind requirements”.
The mixed-use development will feature 660 apartments and retail space in addition to the hotel. Premier Tower is located in front of the Australian city’s Southern Cross station in its central business district.
Singapore’s Fragrance Group are the developers behind the project, and Oculus have been appointed as landscape architects.
Elenberg Fraser’s structure will be a distinctive landmark for Melbourne Credit: Elenberg Fraser / Pointilism
Parametric modelling techniques informed the design of the skyscraper Credit: Elenberg Fraser / Pointilism
Hotels incorporating wellness amenities experienced a significant boost in Total Revenue per
Available Room (TRevPAR) in 2023, according to the latest Wellness Real Estate Report
by RLA Global, produced in partnership with P&L benchmarking firm HotStats.
The 2024 G7 Summit is now underway at a destination spa resort in Puglia, Italy, with leaders
from Canada, France, Germany, Italy, Japan, the UK and the US convening to address some of
the world’s most urgent issues.
Minor Hotels CEO Dillip Rajakarier has unveiled plans to introduce an innovative medi-wellness concept to
the group's Anantara Hotels, Resorts and Spas brand, with ambitions to expand the concept to additional
resorts in the future.
Global Wellness Day (GWD) marked its 13th anniversary on Saturday, 8 June and was reportedly celebrated
by a record-breaking 1 billion people worldwide, making it the most successful year yet.
Wellness industry figure Deepak Chopra is co-developing a new wellness community and resort
focused on wellbeing and longevity in Utah’s Heber Valley, centred around natural geothermal
springs.