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Fitness First Australia clubs to become 24/7 operations
By Deven Pamben 10 Mar 2017
Greg Oliver is CEO of both Goodlife Health Clubs and its parent company Fitness Lifestyle Group
Fitness First clubs in Australia will become 24/7 operations, the chief executive officer of its parent company has revealed.

Talking to Health Club Management, Fitness Lifestyle Group's Greg Oliver said Fitness First Australia would follow in the footsteps of one of the organisation's other brands, Goodlife Health Clubs, which switched to a 24/7 operation in 2014.

Oliver, who is chief executive at both Goodlife (since 2010) and Fitness Lifestyle Group, told HCM that over the last 18 months Goodlife has grown its membership by 30,000 as a result of the 24/7 opening.

He said: "We've converted over 50 of the Goodlife clubs already and the rest will follow. We now plan to do the same with Fitness First."

Oliver said that turning Fitness First in to a 24/7 operation would be "extremely compelling" to customers.

Fitness Lifestyle Group is a holding company of Quadrant Private Equity. In August last year, Quadrant bought Goodlife Health Clubs, weight-loss brand Hypoxi and fitness franchise Jetts. In September, it added Fitness First Australia to its portfolio.

The group has 76 Goodlife sites; 66 Fitness Firsts; 178 franchises and 34 corporate Jetts clubs; and 19 Hypoxi studios.


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NEWS
Fitness First Australia clubs to become 24/7 operations
POSTED 10 Mar 2017 . BY Deven Pamben
Greg Oliver is CEO of both Goodlife Health Clubs and its parent company Fitness Lifestyle Group
Fitness First clubs in Australia will become 24/7 operations, the chief executive officer of its parent company has revealed.

Talking to Health Club Management, Fitness Lifestyle Group's Greg Oliver said Fitness First Australia would follow in the footsteps of one of the organisation's other brands, Goodlife Health Clubs, which switched to a 24/7 operation in 2014.

Oliver, who is chief executive at both Goodlife (since 2010) and Fitness Lifestyle Group, told HCM that over the last 18 months Goodlife has grown its membership by 30,000 as a result of the 24/7 opening.

He said: "We've converted over 50 of the Goodlife clubs already and the rest will follow. We now plan to do the same with Fitness First."

Oliver said that turning Fitness First in to a 24/7 operation would be "extremely compelling" to customers.

Fitness Lifestyle Group is a holding company of Quadrant Private Equity. In August last year, Quadrant bought Goodlife Health Clubs, weight-loss brand Hypoxi and fitness franchise Jetts. In September, it added Fitness First Australia to its portfolio.

The group has 76 Goodlife sites; 66 Fitness Firsts; 178 franchises and 34 corporate Jetts clubs; and 19 Hypoxi studios.
RELATED STORIES
Sale of Fitness First Australia creates new fitness giant


Quadrant Private Equity has agreed to acquire Fitness First Australia from hedge fund giant Oaktree Capital Management, in a deal signed yesterday (29 September).
Fitness First Australia to highlight “life changing” benefits of fitness


Fitness First Australia has launched a social experiment which will investigate the effects of fitness on a human being beyond physical improvements.
Fitness First Australia launches high performance concept


Fitness First launched a brand new concept club in Melbourne, Australia, on 11 May. Progress-driven, science-based and results-focused, the High Performance Club (HPC) will teach members how to train like an athlete to get superior results.
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Eighty-four per cent of consumers now say wellness is a top priority in their lives, with this percentage increasing year on year, according to a preview presentation of McKinsey’s Future of Wellness 2026 research report.
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