US-based Fortë, which provides live and on-demand access to premiere boutique fitness classes for consumers at home, has signed a partnership deal with virtual fitness provider Wexer.

The new partnership will allow gyms and health clubs signed up with Wexer access to Fortë content.

Club members will be offered a variety of workouts – both live and on-demand – from top boutique fitness studios around the country.

Fortë will also provide a variety of short videos for the Wexer platform, ranging from five to 60-minute sessions and led by top trainers in different categories – including yoga, cardio, HIIT, strength, mobility and stretching,

“More and more we are seeing club groups refer to virtual fitness as the new must-have,” said Paul Bowman, Wexer chief executive.

“But, to be successful, it requires high-quality videos. Our partnership with Fortë enables us to deliver high-touch boutique fitness experiences to clubs and members worldwide.”

Clubs and studios currently available through Fortë include boutique operators such as Exhale, JoyRide, Aerospace, RIPPED, Center City Yoga and Powerumba.

“We are thrilled to be growing our community globally and introducing our platform to an entirely new network of users,” said Lauren Foundos, CEO and Founder of Fortë.

“Fortë offers a wide variety of cutting-edge fitness content directly from classes held at elite boutique fitness studios in around the world, which will now be offered to local fitness clubs worldwide.

“Fortë allows gym-goers to maximize the equipment usage in their local fitness clubs, by bringing it to life with a cinematic, real, unedited, and top-notch fitness experience coached by leading instructors from the world's most coveted fitness institutions."

Virtual fitness, streaming live exercise sessions and fitness apps offering on-demand content are increasing their popularity within the fitness market.

To read more on virtual fitness and fitness apps, see Health Club Management 2017 issue 3 and
Health Club Management 2017 issue 6.