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Optimal results

Gharieni is using research findings and insight to ensure its innovative wellness concepts exceed customers’ expectations

Published in Spa Business 2021 issue 4

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Gharieni treatment beds are renowned for their features and wellness benefits. The range includes MLX Quartz, Welnamis, MLXi³ Dome, and Celliss – with others currently in development.

Spa customers who experience a treatment on a Gharieni bed are not only enjoying whole-body relaxation on a high-tech piece of equipment, they’re also benefiting from the company’s ongoing research into customer needs that enables it to ensure truly beneficial treatments.

Investing in research
Gharieni has been investing in product and consumer research since it was founded 30 years ago and its scientific research into consumer trends has accelerated and become a major focus since the start of the pandemic, with the company reporting significant findings when it comes to delivering improved technology and evidence-based treatment concepts to the market.

Third-party scientific research has found that treatments delivered on Gharieni beds boost the immune system, regulate the autonomic nervous system and aid sports recovery and general wellbeing, as well as being effective in supporting weight management programmes and the delivery of aesthetic services.

Disease prevention
Hands-on and touchless experiences can also help with chronic disease prevention and boost mental fitness.

“Today’s consumers are looking for real and proven treatment benefits,” says CEO and founder, Sammy Gharieni. “We’ve been using recently-collated research findings to adapt our programming, product education and treatment concepts to enable our clients to meet their customers’ current needs.

“The personalisation trend has evolved and now there’s an increasing demand for precision treatments that promise tangible results. If customers are happy, truly engaged and get the results they want, then we’re confident they’ll return – and our clients will benefit from repeat business.”

More: www.gharieni.com

Partners in innovation

Ayman Gharib, Raffles The Palm, Dubai

A number of spas have worked on product and treatment testing for Gharieni, including Raffles the Palm, Dubai, JW Marriott Turnberry Resort in Florida, and the Cartesiano Urban Wellness Centre in Puebla, Mexico.

According to Ayman Gharib, GM at Raffles The Palm, partnering with Gharieni has already resulted in new treatments being created to optimise its treatment bed technology. “The Gharieni team worked with my team to design and curate Gharieni Wellness Technology Journeys for Raffles The Palm, which has helped us create an innovative offering within the resort space here in Dubai,” he says.

photo: Gharieni Group

"We’ve been using our research findings to adapt our treatment concepts to enable our clients to meet their customers’ needs " – Sammy Gharieni

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