Swiss medical wellness and longevity brand Clinique La Prairie (CLP) has unveiled its inaugural health resort in Anji, China.
The opening is part of a highly ambitious worldwide expansion, which will see CLP develop 50 international properties.
Chinese debut
Clinique La Prairie Health Resort, Anji represents “a monumental leap in our mission to expand our legacy of excellence globally,” said the company in a statement.
“The new resort is nestled in a secluded haven of peaceful waters and stunning mountains, reminiscent of the setting of its flagship in Montreux, Switzerland.”
The Chinese site will see in-house experts delivering all of CLP’s signature week-long longevity and detox programmes, except for its Revitalisation package which remains exclusive to Switzerland.
The programmes focus on four pillars – medical insight, wellness, nutrition and movement – and stand out due to using DNA testing for customisation and the administration of its famous anti-ageing extract and supplements.
50-property-expansion
CLP’s 50-room flagship is based in Montreux, a picturesque Swiss town on the shores of Lake Geneva. Health Resorts, a new entity for the company, will be very similar but smaller in scale. The 1.3-hectare site in Anji, for example, offers 29 rooms and suites spread over seven villas. On top of this, a core building houses the medical, wellness, movement and nutrition departments.
In April, CLP inked a deal to operate a resort at Tri Vananda – a purpose-built wellness community in Phuket, Thailand (see www.spabusiness.com/clpphuket). While another is being constructed in Amaala, the wellness-focused Saudi giga project, and is due to open next year.
Since 2020, the brand has also been gradually rolling out city-based satellite sites – known as Longevity Hubs. The urban outposts offer a first-access approach to CLP services such as health assessments, cryotherapy, far-infrared light, nutraceuticals, IV drips and brain stimulation.
So far CLP Longevity Hubs have opened in Madrid, Bangkok, Doha, Taipei and most recently in Dubai, at the newly-launched One&Only One Za’abeel (see p98).
Speaking to Spa Business, CEO Simone Gibertoni said: “The long-term plan is to reach about 40 Longevity Hubs and 10 Health Resorts, while always maintaining exclusivity and reinforcing that the flagship property in Montreux is the pinnacle of our portfolio.”
CLP has a team of 15 dedicated to its international development and Gibertoni feels it’s now time to forge ahead with openings.
To hear more about the brand’s plans, including its new sound therapy technology, advanced brain health programming and AI-powered assessments, head to the full interview at www.spabusiness.com/simonegibertoni
|
|
|
