In the fast-paced world of fitness and wellness, where high-intensity workouts push us to
our limits and the sweat pours, the importance of efficient recovery cannot be overstated. ... more
Easy onboarding from EGYM drives member engagement / EGYM
Just six months after integrating EGYM’s smart training solutions, Vivacity Premier Fitness in Peterborough has achieved record retention and membership duration alongside a significant reduction in attrition.
“EGYM’s ecosystem of training solutions has made an unprecedented impact on the club’s financial performance, accelerating our pandemic recovery and safeguarding the sustainability of our offer in a highly competitive market,” explains Ian Rowe, head of customers and sales at Vivacity, Peterborough.
“Member engagement has gone through the roof, thanks to EGYM’s easy onboarding, personalised workouts, and intuitive progress-tracking that supports and motivates every member on each step of their individual health and wellbeing journey.”
As part of its pandemic recovery strategy, Vivacity Premier Fitness has established itself as the ‘go-to’ venue for the community’s health and wellbeing needs, with a targeted emphasis on attracting and retaining the over-50s, an age group that’s traditionally been difficult to engage.
Rowe continues: “Peterborough is blessed with many gym facilities, from budget to high-end. EGYM has empowered us to create a unique and unrivalled proposition, aligned to our new health and wellbeing strategy. Vivacity is the city’s only facility to offer EGYM’s market-leading open platform.”
“Currently, we’ve integrated EGYM’s Fitness Hub, and Smart Strength and Smart Flex series, all of which link to our Pulse Fitness equipment, creating a completely connected gym floor and offering a training experience which motivates and supports members from day one.”
Tanya Hall, UK tender and partners manager at EGYM, says: “Since EGYM launched at Vivacity in December 2023, the team has onboarded more than 1,200 members, half of whom are over 50, with an incredible 85 per cent retention rate.
“In the 50+ category, data shows a strength improvement of 18.2 per cent and an average reduction in BioAge of 8.7 years, pointing to multiple health benefits and protection against conditions such as osteoporosis, diabetes and poor immunity. These users are also regular visitors, clocking up an average of 4.9 visits per month, fostering long-term active, healthy lifestyles.”
The UK spa review and discovery platform for consumers, the Good Spa Guide, has announced
it will host the Good Spa Guide Awards 2026 during an event on 16 November at Sopwell House
Hotel in St Albans, UK.
Eighty-four per cent of consumers now say wellness is a top priority in their lives, with this
percentage increasing year on year, according to a preview presentation of McKinsey’s Future of
Wellness 2026 research report.
Mass protests have been taking place since Monday 1 June in Albania over the development of
a luxury resort by Donald Trump’s daughter Ivanka Trump and her husband Jared Kushner.
Global Wellness Day (GWD) marked its 15th anniversary on Saturday 13 June 2026, with the
theme: #JoyMagenta – a celebration of the healing qualities of simple gestures and activities
that spark joy.
Global luxury hospitality brand, Six Senses, has partnered with longevity healthcare provider,
HUM2N, to launch a clinic at Six Senses London, at The Whiteley.
As part of its first hotel partnership, Mayrlife – the medical health resort company known for its
site in Altaussee, Austria – has launched a day clinic at the Rosewood Vienna.
Premium London health club, KX Chelsea, will imminently unveil its most significant
redevelopment since its launch in 2002 to create an integrated wellness model combining
training, recovery and relaxation.
Rosewood Le Guanahani St Barth, on the northeast coast of Saint Barthélemy in the French
West Indies, is offering a programme of ocean-inspired yoga classes between 8-14 June to
celebrate Global Wellness Day (GWD).
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package
that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
The Ritz-Carlton, Langkawi, in Malaysia, has revealed a schedule for Global Wellness Day
(GWD) that includes guided rainforest walks, mindful movement and guided coastal meditation
experiences.
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