When French brand Anne Semonin was created more than 25 years ago, much of the wider industry focus was on developing products for specific skin types. In realising that there was a need to consider an individual’s skin condition and lifestyle, along with a range of other factors, Anne Semonin developed a much more holistic view, with the aim of delivering personalised skincare and treatments.

Today, the Anne Semonin ethos is to combine trace elements and essential oils with marine and plant extracts to visibly boost a woman’s beauty and soul and enhance her inner and outer radiance.

Among the company’s most important and unique – features is its range of results-driven professional and retail products, as well as its flexibility and ability to assist a spa in the day-to-day running of its business.

Maria Machera, international sales and marketing director, describes the company as “a pioneer of made to measure skincare treatments and experiences”.

“We believe in turning a spa into a profit centre – it’s not just about products but assisting the spa in their day-to-day business and being able to offer them business advice and support, marketing tips, ideas, and working alongside them.”

For Machera, the key is to identify the problems a spa is facing and to work with them to see how Anne Semonin can assist. “Can we share expertise to help? Are there things that worked in one location that we can adapt in another?” she asks.

“A spa may come to us and say they have a lot of teenage clients currently, in which case we can create personalised treatments for them. So we have the ability to work with spas at that level.”

Another key differentiator of the brand is that its professional and retail products are the same, with Machera reporting that some clients have seen retail sales make up over 30 per cent of their entire revenue.

Both client and spa customer feedback seem to validate the Anne Semonin approach. “The entire brand of products, marketing, support, resources, and innovation is fantastic,” says Elizabeth Regan, area director of LIME Spa Maldives at Niyama and Huvafen Fushi.

“The support teams are exceptional with tailoring exactly what you need to fit your spa concept, budgets and locations. The high quality of products and treatment standards are consistent, while allowing room for flexibility with protocols, which is a business manager’s dream.”