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Thermae Bath Spa becomes major tourism beacon for famous UK city
By Helen Andrews 30 Oct 2014
The YTL Hotels’ subsidiary, Bath Hotel and Spa Limited (BHSL) operates the spa
The Thermae Bath Spa is proving to be a significant driver of tourism for the ancient UK city of Bath, with nearly two thirds of visitors arriving in the region simply to experience the spa's roof-top pool and thermal waters.

A survey of visitors, carried out by South West Research Company, has revealed that the spa facility attracts an average of 260,000 visitors a year – with 61 per cent of these in town for the spa. 97 per cent of respondents also rated the spa as good or very good.

Having opened eight years ago, the spa has managed to overcome its teething problems – it launched four years late and £30m (US$48m, €38m) over budget – to now contribute £14.6m (US$24m, €18m) to the local economy each year.

There are also plans to reduce prices next year to entice even more visitors. There will be a £4 (US$6, €5) reduction for non-residents of Bath in 2015, making the price of a two-hour spa session, a towel, robe and slippers £32 (US$52, €41). Residents will receive a £7 (US$11, €9) reduction on their current rate for the same package – now priced at £24 (US$39, €30).

The Thermae Bath Spa buildings are owned by Bath & North East Somerset Council.

YTL Hotels – the hospitality division of Malaysian infrastructure conglomerate YTL Corporation – and Bath-based utility company Wessex Water obtained the operating contract for the Thermae Bath Spa earlier this year for an undisclosed fee. Former operators Thermae Development Company ensured that the management takeover safeguarded the spa’s 170 employees’ jobs and the facility’s name. Eighty per cent of the 170 staff are residents of Bath.

The YTL Hotels’ subsidiary, Bath Hotel and Spa Limited (BHSL) operates the spa, in addition to the upcoming YTL-owned Gainsborough Bath Spa Hotel, opposite the Thermae Bath Spa. The Gainsborough Bath Spa Hotel is set to open in the new year.

“The idea of reviving the [Thermae Bath Spa] in Bath was resurrected in the 1990s as a way of supporting the local economy,” Colin Skellet, chair of BHSL, told The Bath Chronicle. “Now, in its eighth year of operations, it is clear that Thermae Bath Spa has gone a long way to achieving that aim.

“We are working very closely with local businesses, suppliers and Bath & North East Somerset Council to spread the economic benefits as widely as possible,” Skellet added.


News
1 to 12 of 7271 news stories
27 Feb 2020
Hotel group General Hotel Management (GHM) has revealed details of The Chedi Kudavillingili, its first resort in the Maldives, later this year. The development is part of GHM’s global expansion plan which kicked off in ... More
27 Feb 2020
Founder of the Day Spa Association (DSA) and Spa Industry Association (SIA) Hannelore Leavy has died aged 77 years. Originally from Austria, Leavy began her career in the 1970s as the US marketing director for ... More
26 Feb 2020
Beauty and spa therapy educational organisation CIDESCO International has entered into an agreement with skincare brand BABOR to launch a Student Scholarship programme. CIDESCO accredited schools are invited to apply for the scholarship programme for ... More
26 Feb 2020
Six Senses will open its first location in India in the World Crest Tower by Lodha, Mumbai. The 1,522sq m Six Senses Spa Mumbai focuses on functional fitness, recovery and wellness journeys and include seven ... More
26 Feb 2020
A global touch study has been launched to “explore our attitudes towards the physical experience of touch” and investigate whether contemporary society experiences ‘touch hunger’. The Touch Test is an online questionnaire developed by researchers ... More
21 Feb 2020
GOCO Hospitality has conceptualised and designed a spa for Dubai’s recently opened luxury hotel, Address Sky View. Emaar Hospitality Group owns the property and has opened a collection of hotels in Dubai under the name ... More
21 Feb 2020
Spa and wellness businesses offering CBD services may be affected by proposed legislation from the Food Standards Agency (FSA), with other food agencies worldwide thought to be considering regulating CBD-related products. CBD is now regularly ... More
19 Feb 2020
Spa operator, Champneys, has come to an out of court agreement with West Sussex County Council in the UK, in relation to charges brought against it relating to food safety, the publication of nutritional information ... More
19 Feb 2020
The original Corinthia Hotel in Malta – the Corinthia Palace Hotel – has revealed further details of its new Athenaeum Spa which is scheduled to open March 2020, following a €9m (US$10m, £7.5m) year-long site-wide ... More
19 Feb 2020
ISPA has announced the addition of private coaching sessions for attendees at the upcoming ISPA Talent Symposium. Private 45-minute sessions will be available with International Coaching Federation (ICF) coaches for attendees, to help achieve both ... More
18 Feb 2020
The rapidly expanding Six Senses business, recently acquired by InterContinental Hotels Group (IHG) in a US$300m deal, has appointed IHG veteran Bryan Gabriel as chief commercial officer (CCO). “Joining Six Senses at this time in ... More
17 Feb 2020
A self-help studio marketing itself as a "first-of-its-kind self-development wellness space" will open in the heart of London in March 2020. The House of Wisdom (HOW) will focus on empowering the mind and body through ... More
     
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Jobs   News   Products   Magazine
NEWS
Thermae Bath Spa becomes major tourism beacon for famous UK city
POSTED 30 Oct 2014 . BY Helen Andrews
The Thermae Bath Spa is proving to be a significant driver of tourism for the ancient UK city of Bath, with nearly two thirds of visitors arriving in the region simply to experience the spa's roof-top pool and thermal waters.

A survey of visitors, carried out by South West Research Company, has revealed that the spa facility attracts an average of 260,000 visitors a year – with 61 per cent of these in town for the spa. 97 per cent of respondents also rated the spa as good or very good.

Having opened eight years ago, the spa has managed to overcome its teething problems – it launched four years late and £30m (US$48m, €38m) over budget – to now contribute £14.6m (US$24m, €18m) to the local economy each year.

There are also plans to reduce prices next year to entice even more visitors. There will be a £4 (US$6, €5) reduction for non-residents of Bath in 2015, making the price of a two-hour spa session, a towel, robe and slippers £32 (US$52, €41). Residents will receive a £7 (US$11, €9) reduction on their current rate for the same package – now priced at £24 (US$39, €30).

The Thermae Bath Spa buildings are owned by Bath & North East Somerset Council.

YTL Hotels – the hospitality division of Malaysian infrastructure conglomerate YTL Corporation – and Bath-based utility company Wessex Water obtained the operating contract for the Thermae Bath Spa earlier this year for an undisclosed fee. Former operators Thermae Development Company ensured that the management takeover safeguarded the spa’s 170 employees’ jobs and the facility’s name. Eighty per cent of the 170 staff are residents of Bath.

The YTL Hotels’ subsidiary, Bath Hotel and Spa Limited (BHSL) operates the spa, in addition to the upcoming YTL-owned Gainsborough Bath Spa Hotel, opposite the Thermae Bath Spa. The Gainsborough Bath Spa Hotel is set to open in the new year.

“The idea of reviving the [Thermae Bath Spa] in Bath was resurrected in the 1990s as a way of supporting the local economy,” Colin Skellet, chair of BHSL, told The Bath Chronicle. “Now, in its eighth year of operations, it is clear that Thermae Bath Spa has gone a long way to achieving that aim.

“We are working very closely with local businesses, suppliers and Bath & North East Somerset Council to spread the economic benefits as widely as possible,” Skellet added.
RELATED STORIES
General manager appointed to YTL-owned Gainsborough Bath Spa hotel


Martin Clubbe has been named as general manager of the newest addition to the YTL Hotels portfolio, The Gainsborough Bath Spa.
YTL Hotels takes charge of Thermae Bath Spa


YTL Hotels, owner of the soon-to-open Gainsborough Bath Spa Hotel and Bath-based utility company Wessex Water, has strengthened its grip on the ancient spa town’s wellness facilities by acquiring the operating contract of Thermae Bath Spa.
First new thermal spa hotel for Bath as YTL announces The Gainsborough


YTL Hotels, part of Malaysian conglomerate YTL Corporation Berhad, has announced a new hotel and spa project in the UNESCO World Heritage City of Bath, UK.
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From 22 April to 17 May 2009, Malaysian hotel group YTL Hotels’ Spa Village brand will be coming to the UK to showcase a range of authentic treatments at Thermae Bath Spa.
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Day Spa Association announces the passing of Hannalore Leavy
Founder of the Day Spa Association (DSA) and Spa Industry Association (SIA) Hannelore Leavy has died aged 77 years.
CIDESCO and BABOR partner to launch student scholarship
Beauty and spa therapy educational organisation CIDESCO International has entered into an agreement with skincare brand BABOR to launch a Student Scholarship programme.
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