'World's most technologically advanced stadium tour' debuts at Wembley
By Tom Anstey 20 Jul 2016
The app uses beacon technology to present information in the appropriate locations
Wembley Stadium has launched what it calls “the world’s most technologically advanced stadium tour”, using beacon technology, 360 video and augmented reality to provide a mind-blowing interactive experience for visitors exploring the home of English football.
Interaction design agency Nock has worked in collaboration with the Football Association (FA) and mobile network operator EE on the tour, which launched on 18 July.
Connected by an EE Harrier smartphone converted into an EE SmartGuide, users can explore the famous stadium while utilising 360 video and AR to relive key sporting and music moments that have taken place at Wembley.
Guides leading the tours use a master app, which runs on a Samsung Galaxy handset and activates various beacons placed throughout the stadium along the tour route. The master device triggers relevant content on the EE SmartGuides, using a Bluetooth signal to relay the information. In select locations, the master app also triggers multimedia footage, which appears on screens and speakers independent of the EE SmartGuides.
“Nock committed to creating a tour centred as much around showcasing Wembley’s charismatic tour guides as the stadium itself, proposing a deeply immersive experience underpinned by cutting edge technologies being used in new and novel ways. 18 months later, Wembley has just debuted the world’s most technologically advanced stadium tour,” said Prask Sutton, co-founder and chief innovation officer at Nock.
“It has been a gruelling 18 months, but we are very proud of what Nock has achieved and what has been delivered to The FA, Wembley Stadium and EE.
“Nock's technology is set to revolutionise the way mobile technologies are used for consumer experiences at stadiums, museums and tourist attractions around the world.”
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'World's most technologically advanced stadium tour' debuts at Wembley
POSTED 20 Jul 2016 . BY Tom Anstey
The app uses beacon technology to present information in the appropriate locations
Wembley Stadium has launched what it calls “the world’s most technologically advanced stadium tour”, using beacon technology, 360 video and augmented reality to provide a mind-blowing interactive experience for visitors exploring the home of English football.
Interaction design agency Nock has worked in collaboration with the Football Association (FA) and mobile network operator EE on the tour, which launched on 18 July.
Connected by an EE Harrier smartphone converted into an EE SmartGuide, users can explore the famous stadium while utilising 360 video and AR to relive key sporting and music moments that have taken place at Wembley.
Guides leading the tours use a master app, which runs on a Samsung Galaxy handset and activates various beacons placed throughout the stadium along the tour route. The master device triggers relevant content on the EE SmartGuides, using a Bluetooth signal to relay the information. In select locations, the master app also triggers multimedia footage, which appears on screens and speakers independent of the EE SmartGuides.
“Nock committed to creating a tour centred as much around showcasing Wembley’s charismatic tour guides as the stadium itself, proposing a deeply immersive experience underpinned by cutting edge technologies being used in new and novel ways. 18 months later, Wembley has just debuted the world’s most technologically advanced stadium tour,” said Prask Sutton, co-founder and chief innovation officer at Nock.
“It has been a gruelling 18 months, but we are very proud of what Nock has achieved and what has been delivered to The FA, Wembley Stadium and EE.
“Nock's technology is set to revolutionise the way mobile technologies are used for consumer experiences at stadiums, museums and tourist attractions around the world.”
Connected by an EE Harrier smartphone converted into an EE SmartGuide, users can explore the famous stadium while utilising 360 video and AR to relive key sporting and music moments that have taken place at Wembley
The master device triggers relevant content on the EE SmartGuides, using a Bluetooth signal to relay the information
360 video and augmented reality are a key part of the new tour
Wembley Stadium in London has been selected to host the UEFA Euro 2020
final and semi-final stages of the tournament for the first time since Euro 96,
beating off competition from Munich, Germany.
QC New York, a luxury Italian day spa on Governors Island, will expand its offering this July by
adding an extra 15,000sq ft of space. This new area will feature sensory saunas, waterfalls, a
salt room, an ice room, a lavender room, a 142-seat bistro and a waterbed relaxation room.
The Global Wellness Institute (GWI) has released promising new research on the wellness real
estate market at its third-annual Wellness Real Estate & Communities Symposium in
Manhattan.
Paul Hawco, a seasoned figure in the international wellness industry, has assumed the role of
executive director – integrated wellbeing at independent, hospitality group Banyan Group.
The Ritz-Carlton Reynolds, Lake Oconee in the southeastern US state of Georgia is celebrating a
new milestone after unveiling its newly renovated 27,000sq ft destination spa.
Art’otel, Radisson’s contemporary art-inspired lifestyle hotel brand, has strengthened its
presence in London with a new hotel in Hoxton fusing art, design and hospitality.