International SPA Association - iSPA
International SPA Association - iSPA
International SPA Association - iSPA
 
EMPLOYERS: POST A JOB
Free ezines & magazines
Jobs News Video Training Products Magazine Spa Business spa-kit Handbook What's on Advertise Subscribe
LATEST JOBS
Spa Operations Manager
Armathwaite Hall Hotel & Spa
SALARY: Competitive
LOCATION: Keswick, UK
Spa Therapists
Everyone Active
SALARY: Competitive
LOCATION: Alton, UK
MORE JOBS
Catalogue gallery
More catalogues
Diary dates
Powered by leisurediary.com
08-28 Apr 2021
Jeddah Center for Forums and Events, Jeddah, Saudi Arabia
13-20 Apr 2021
Online,
18-19 Apr 2021
ExCeL, London, United Kingdom
04 May 2021
Virtual, United States
10-14 May 2021
Virtual Conference, United States
11-12 May 2021
The Pine Cliffs Resort, Albufeira, Portugal
16-20 May 2021
Raffles City Convention Centre, Singapore
17-20 May 2021
Quinns Hot Springs Resort, Paradise, United States
Hotel spa recovery hinges on vaccinations, consumer confidence and pent-up demand
By Megan Whitby 07 Apr 2021
Freitag believes vaccinations will be crucial for spas’ recovery considering they’re high-contact environments
According to Jan Freitag, senior VP at Smith Travel Research (STR), the industry can expect to see a pick-up in the luxury hospitality sector, including hotel spas, in a matter of months.

STR has been tracking the state of US hotels’ revenue per available room (RevPAR) alongside the proportion of the population that’s been vaccinated.

“It’s too early to make statements about more vaccinations and more people travelling because those who are already vaccinated – like the elderly or high-risk population – are less likely to be travelling,” Freitag tells Spa Business.

“However, there will be a relationship here very soon, especially as you get into the second half of the year, because vaccinations will have rolled out and this will give people the confidence to travel.”

Freitag believes vaccinations will be crucial for spas’ recovery considering they’re high-contact environments.

He also says that government approaches to lockdown and virus re-emergence will matter immensely to global hospitality recovery, as regions with stricter controls and more rapid responses have seen a much more promising return to business – for example, in the Asia Pacific region.

He says: “People have used the term ‘K-shaped recovery’ for the US, meaning people at the upper end of the consumer market have saved money over the last year, versus the downside of the K – those who’ve lost their jobs, are less financially stable and will be unlikely to travel.”

Freitag believes the upper end of the market will do well towards the end of Q2 and into Q3 2021.

“Plus, once corporate demand returns in Q4 and into 2022, full-service hotels that traditionally have offered spas should see very healthy demand,” he adds.

Some enthusiastic onlookers have gone as far as saying we’re on the cusp of the second ‘roaring 20s’, with hopes the economy will boom in the wake of the pandemic, as consumers splurge money they’ve saved during lockdowns.

STR reported that as of 20 February 2021 US hotel occupancy had reached 48 per cent and was on an upward trajectory, compared to its lowest point in early April 2020 where occupancy hit 22 per cent.

Freitag anticipates interest in hotel spas could be on the up because of the enhanced global focus on wellbeing.

“It’s been a rough time and we know self-care needs to be top of the agenda,” he says, “this will provide a prime opportunity and drive demand for all spas, because they epitomise what self-care stands for.”

To read the whole interview, head to the latest issue of Spa Business magazine.


News
1 to 12 of 7765 news stories
16 Apr 2021
In August 2021, an authentic Middle Eastern retreat named Zoya Wellbeing & Health Resort Zoya at Al Zorah ​will open in Ajman, UAE, developed and operated by Premedion ; an international spa consultancy and management ... More
15 Apr 2021
Katie Towersey has been appointed as the new spa director for Rockliffe Hall, the five-star luxury golf and spa resort in Northern England’s County Durham countryside. Towersey has over 20 years of experience within the ... More
15 Apr 2021
Global art collective teamLab has combined art and sauna to offer an immersive exhibition in Roppongi, Tokyo, called teamLab & TikTok, teamLab Reconnect: Art with Rinkan Sauna Roppongi. Running until the end of August 2021, ... More
14 Apr 2021
US-based beauty and wellness training institute Bellus Academy is seeking to advance skincare and spa education by launching new CBD wellness training, with guidance from leading industry trainer and Bellus Academy’s own director of spa ... More
14 Apr 2021
GM of Miraval Austin, Anthony Duggan, has been appointed area vice president of Miraval Group and its three award-winning wellness resorts – Miraval Arizona, Miraval Austin and Miraval Berkshires. In his new role, Duggan will ... More
13 Apr 2021
Relais & Chateaux's Summer Lodge Country House Hotel ​in Dorset, England, has launched an insightful masterclass to inspire guests about the benefits of fermentation. Fermentation describes the transformative action of microorganisms on other molecules and ... More
13 Apr 2021
The International Spa Association (ISPA) has named 12 winners of the 2021 ISPA Innovate Awards. This year’s awards highlighted solutions and innovations implemented specifically in response to the COVID-19 pandemic in three categories: business practices, ... More
13 Apr 2021
World Leisure Organization (WLO) has opened the entry process for its International Innovation Prize. Now in its ninth year, the award celebrates organisations that have implemented creative solutions which foster local, national or international leisure ... More
12 Apr 2021
Industry figure and founder of Spa Balance Consulting Sonal Uberoi has penned a new book, named The Wellness Asset: How wellness can transform and future-proof your hotel. The book guides readers through Uberoi’s unique Essence ... More
09 Apr 2021
The First 1000 Days of Wellness (F1000 Days) will introduce specialised practitioner training for conception, pregnancy, and family integrative wellness, in partnership with respected industry trainers Christine Clinton and Joanne Berry. Launching in May 2021, ... More
09 Apr 2021
Ghislain Waeyaert, former VP of French wellness brand and consultancy Deep Nature, has been appointed president of the new French branch of Italy-based global spa consultancy bbSpa_Group. Waeyaert and bbSpa have worked collaboratively to produce ... More
08 Apr 2021
Michael Bruggeman, CEO of OM4 Organic Male and haia, is leading a new nonprofit charitable foundation supported by a host of leading beauty, wellness and healthcare industry experts. Called One Well World, the initiative’s mission ... More
     
International SPA Association - iSPA
ResortSuite
Company Profile
Booker by MINDBODY
Our cloud-based platform gives owners and managers back-office access from anywhere. The system [more]
 
MORE PROFILES
Featured Supplier
Davines Group receives prestigious sustainability award
The Davines Group, alongside Davines hair care and Comfort Zone skincare, has been recognised as "Best Performer of the Year" by the prestigious Best Performance Award by SDA Bocconi Management School – one of the most well-respected universities in Italy. ... more
Lemi
Product news
Elemis unveils its first-ever retinol alternative
Elemis unveils its first-ever retinol alternative
Espa introduces aromatic diffuser with soothing essential oil collection to nurture wellbeing
Espa introduces aromatic diffuser with soothing essential oil collection to nurture wellbeing
Clinique La Prairie launches new premium range of nutritional supplements
Clinique La Prairie launches new premium range of nutritional supplements
Elemental Herbology introduces luxury travel and wellbeing kit
Elemental Herbology introduces luxury travel and wellbeing kit
Sommerhuber unveils elegant ceramic lounger that envelopes users in soothing heat
Sommerhuber unveils elegant ceramic lounger that envelopes users in soothing heat
ISPA’s 2021 Stronger Together Summit will inform and inspire the global spa industry
ISPA’s 2021 Stronger Together Summit will inform and inspire the global spa industry
Directory

 
JOBS
NEWS
VIDEO
TRAINING
PRODUCTS
MAGAZINE
 
SPA BUSINESS
SPA-KIT.NET
SPA BUSINESS HANDBOOK
SUBSCRIBE
ADVERTISE
FREE DIGITAL SUBSCRIPTIONS
CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2021



International SPA Association - iSPA
International SPA Association - iSPA
International SPA Association - iSPA
International SPA Association - iSPA
Jobs   News   Products   Magazine
NEWS
Hotel spa recovery hinges on vaccinations, consumer confidence and pent-up demand
POSTED 07 Apr 2021 . BY Megan Whitby
Freitag believes vaccinations will be crucial for spas’ recovery considering they’re high-contact environments Credit: Shuttertsock/Prostock-studio
It’s been a rough time and we know self-care needs to be top of the agenda
– Jan Freitag
According to Jan Freitag, senior VP at Smith Travel Research (STR), the industry can expect to see a pick-up in the luxury hospitality sector, including hotel spas, in a matter of months.

STR has been tracking the state of US hotels’ revenue per available room (RevPAR) alongside the proportion of the population that’s been vaccinated.

“It’s too early to make statements about more vaccinations and more people travelling because those who are already vaccinated – like the elderly or high-risk population – are less likely to be travelling,” Freitag tells Spa Business.

“However, there will be a relationship here very soon, especially as you get into the second half of the year, because vaccinations will have rolled out and this will give people the confidence to travel.”

Freitag believes vaccinations will be crucial for spas’ recovery considering they’re high-contact environments.

He also says that government approaches to lockdown and virus re-emergence will matter immensely to global hospitality recovery, as regions with stricter controls and more rapid responses have seen a much more promising return to business – for example, in the Asia Pacific region.

He says: “People have used the term ‘K-shaped recovery’ for the US, meaning people at the upper end of the consumer market have saved money over the last year, versus the downside of the K – those who’ve lost their jobs, are less financially stable and will be unlikely to travel.”

Freitag believes the upper end of the market will do well towards the end of Q2 and into Q3 2021.

“Plus, once corporate demand returns in Q4 and into 2022, full-service hotels that traditionally have offered spas should see very healthy demand,” he adds.

Some enthusiastic onlookers have gone as far as saying we’re on the cusp of the second ‘roaring 20s’, with hopes the economy will boom in the wake of the pandemic, as consumers splurge money they’ve saved during lockdowns.

STR reported that as of 20 February 2021 US hotel occupancy had reached 48 per cent and was on an upward trajectory, compared to its lowest point in early April 2020 where occupancy hit 22 per cent.

Freitag anticipates interest in hotel spas could be on the up because of the enhanced global focus on wellbeing.

“It’s been a rough time and we know self-care needs to be top of the agenda,” he says, “this will provide a prime opportunity and drive demand for all spas, because they epitomise what self-care stands for.”

To read the whole interview, head to the latest issue of Spa Business magazine.
RELATED STORIES
FEATURE: Analysis: On your marks


Analyst Jan Freitag suggests a timescale for global hotel recovery and hotel spas
FEATURE: Interview: Emlyn Brown


Accor’s global vice-president of wellbeing talks to Katie Barnes about business strategies following COVID
COVID-19 is helping hoteliers recognise the value of spa revenue, says Emlyn Brown


Accor’s global VP of wellbeing, Emlyn Brown, believes COVID-19 has provided a platform for hotel spas in city locations to leverage the local market and become a crucial revenue driver.
MORE NEWS
Premedion to open integrative health and wellbeing retreat in Middle Eastern wildlife oasis
In August 2021, an authentic Middle Eastern retreat named Zoya Wellbeing & Health Resort Zoya at Al Zorah will open in Ajman, UAE, developed and operated by Premedion; an international spa consultancy and management company with expertise in wellbeing, fitness and health.
Katie Towersey named as Rockliffe Hall’s new spa director
Katie Towersey has been appointed as the new spa director for Rockliffe Hall, the five-star luxury golf and spa resort in Northern England’s County Durham countryside.
Sauna trance: art and sauna bathing collide at mesmerising new Tokyo art exhibition
Global art collective teamLab has combined art and sauna to offer an immersive exhibition in Roppongi, Tokyo, called teamLab & TikTok, teamLab Reconnect: Art with Rinkan Sauna Roppongi.
Bellus Academy launches CBD curriculum to elevate spa education
US-based beauty and wellness training institute Bellus Academy is seeking to advance skincare and spa education by launching new CBD wellness training, with guidance from leading industry trainer and Bellus Academy’s director of spa and wellness education Joanne Berry.
Miraval promotes Anthony Duggan to group area vice president
GM of Miraval Austin, Anthony Duggan, has been appointed area vice president of Miraval Group and its three award-winning wellness resorts – Miraval Arizona, Miraval Austin and Miraval Berkshires.
Rural English retreat launches masterclass to reveal secrets and health benefits of fermentation
Relais & Chateaux's Summer Lodge Country House Hotel ​in Dorset, England, has launched an insightful masterclass to inspire guests about the benefits of fermentation.
+ More news   
 
COMPANY PROFILES
Matrix

Matrix Fitness – one of the world’s leading commercial fitness brands – is a division of Johnson H [more...]
+ More profiles  
VIDEO GALLERY

Pendex | Workout
Personalised workouts delivered. Find out more...
+ More videos  

DIRECTORY
+ More directory  
DIARY

 

13-20 Apr 2021

Beauty meetings - for professional beauty

Online,
18-19 Apr 2021

Natural Beauty & Spa Show

ExCeL, London, United Kingdom
+ More diary  
 


CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2021

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS