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New Global Wellness Summit report forecasts top 12 wellness trends for 2023
By Megan Whitby 31 Jan 2023
Communal wellness continues to be labelled as one of the hottest trends coming down the track for the wellness industry in 2023 Credit: GWS
The Global Wellness Summit (GWS) has unveiled its annual trends report predicting the trends set to dominate the global health and wellness industry in 2023.

Containing individual chapters dedicated to each trend, the 160-page 2023 Future of Wellness report was unveiled today at a media event in New York City.

The evidence-based forecast is based on the insights of global executives of wellness companies, economists, doctors, investors, academics and technologists that gather each year at the GWS.

This year, in addition to having leading journalists and analysts as chapter authors, trend-spotters include top specialists in that field, including doctors, economists and urban futurists.

The GWS' top 12 wellness trends for 2023

1. Wellness + Gathering: Wellness Comes for the Loneliness Epidemic, by Beth McGroarty

2. Wellness + Travel: From Global Smorgasbord to Hyper-Indigenous, by Elaine Glusac

3. Wellness + Workplace: Workplace Wellness Finally Starts to Mean Something, by Skyler Hubler and Cecelia Girr

4. Wellness + Beauty: From “Clean” to Biotech Beauty, by Jessica Smith

5. Wellness + Cities: Urban Infrastructure Just Might Save Cities, by Robbie Hammond and Omar Toro-Vaca

6. Wellness + Weight: The Skinny on Brown Fat and Eliminating Obesity, by Michael Roizen, MD

7. Wellness + Governments: The Case for Coming Together, by Thierry Malleret

8. Wellness + Water: Blue, Hot, and Wild, by Jane Kitchen

9. Wellness + Sports: New Business Models for Hospitality, by Lisa Starr

10. Wellness + Senses: Multisensory Integration, by Ari Peralta

11. Wellness + Biohacking: The Wild, Wild West of Biohacking, by Marc Cohen, MD

12. Wellness + Faith: Having Faith in Business, by Brian Grim

Radically different consumer values
The 2023 trends show a profound shift in consumer values coming out of the pandemic: from a rejection of a ‘self-obsessed’ wellness to a demand for science and solutions that work.

If in this last decade, wellness led with two lonely models – a swathe of self-care products and digital wellness – the trend “Wellness Comes for the Loneliness Epidemic” details the many ways that the wellness world (and wider world) is tackling the biggest missing cornerstone in health: social wellness, with a surge in new spaces, community models and concepts that put human connection at their centre.

With a critique of wellness as a relentless cultural appropriator, one trend details how wellness travel will shift from “global smorgasbord” to Indigenous wellness at the source.

In the Workplace Wellness Finally Starts to Mean Something chapter, the authors illustrate how fed-up employees, worsening mental health and remote work mean workplace wellness is finally moving from false promises to a meaningful plan of action.

Science is king
From ‘Clean’ to Biotech Beauty reveals how we’re moving beyond clean beauty’s often muddy claims to lab-tested, scientist-created “biotech beauty.”

With so much misinformation about diets and metabolic health, one trend – written by a doctor – explores how transforming white fat into brown may be the obesity breakthrough.

A return to wellness roots, with a difference
Various trends illustrate how we’re returning to some of the deepest roots of wellness, but with a radical reimagining. If wellness has always been a sensory affair, new directions in multisensory integration are emerging with light, scent, temperature, touch and sound being blended to create a dramatically new era for sensory wellness.

If water is the foundation of spa, the Blue, Hot and Wild trend predicts that we’ll now be “taking the waters” in deepest nature, with an unprecedented global surge in new-look hot springs destinations – and wild and cross-country swimming going global.

After three years of touchless wellness, people hunger for sensory immersion.

Wellness impacts serious new sectors
Wellness has rewritten industries from fashion to real estate, and the report shows how it’ll now transform a couple of very serious, people-impacting sectors, including how a wellness lens is powerfully changing urban design and infrastructure; the opportunities hospitality brands see in embracing pro-level sports; and how wellness is becoming a much bigger focus of government policy.

“Cast your mind back to 2019, the highwater mark of the hyper-consumerist, product-flooded wellness market, with so many evidence-challenged trends every minute,” said Susie Ellis, GWS chair and CEO.

“This report is proof that the wellness market of just three years ago suddenly feels archaic. Wellness in 2023 (and beyond) will be more serious and science-backed, but also more social and sensory.”

Those wishing to read the full Future of Wellness 2023 report can purchase it from the official GWS website.

The 2023 Global Wellness Trends are supported by Biologique Recherche and Art of Cryo.

At today’s media event, a new Global Wellness Institute (GWI) report was also presented: “Health, Happiness, and the Wellness Economy: An Empirical Analysis,” written by Dr Shun Wang, editor and founding member of the World Happiness Report, and GWI researchers Ophelia Yeung, Katherine Johnston and Tonia Callender.


News
1 to 12 of 8719 news stories
23 May 2024
A new nature-inspired wellness destination called Align is coming to Tucson, spearheaded by brothers and local hospitality entrepreneurs Mark and Eric Erman. Designed to foster individual and collective wellbeing, the project is set to create ... More
21 May 2024
Modern US wellness brand The Well has promoted Zeev Sharon, formerly VP of real estate, to chief development officer. Sharon will oversee its global expansion to help grow the business’ branded residential, hospitality and club ... More
20 May 2024
QC New York, a luxury Italian day spa on Governors Island, will expand its offering this July by adding an extra 15,000sq ft of space. This new area will feature sensory saunas, waterfalls, a salt ... More
17 May 2024
The Global Wellness Institute (GWI) has released promising new research on the wellness real estate market at its third-annual Wellness Real Estate & Communities Symposium in Manhattan. The GWI defines wellness real estate as homes ... More
14 May 2024
Paul Hawco, a seasoned figure in the international wellness industry, has assumed the role of executive director – integrated wellbeing at independent, hospitality group Banyan Group. With a background in therapy and fitness training, Hawco ... More
10 May 2024
The Ritz-Carlton Reynolds, Lake Oconee in the southeastern US state of Georgia is celebrating a new milestone after unveiling its newly renovated 27,000sq ft destination spa. The vision behind the refresh was to create a ... More
09 May 2024
Art’otel, Radisson’s contemporary art-inspired lifestyle hotel brand, has strengthened its presence in London with a new hotel in Hoxton fusing art, design and hospitality. The location features 357 art-inspired guest bedrooms and suites all with ... More
08 May 2024
HoloBike, a holographic training bike that simulates trail rides in lifelike 3D, is aiming to push indoor cycling technology up a gear. A California-based group of engineers and designers, Saga Holographic, have been working on ... More
08 May 2024
Luxury hotel brand Aman, widely known for its strong spa focus, has just launched its much-talked-about sister brand Janu in Tokyo – complete with a 4,000sq m urban wellness retreat. Janu Tokyo is only the ... More
07 May 2024
Equinox, has teamed up with health platform, Function Health, to offer 100 comprehensive laboratory tests, giving members vital insights into their internal health as part of an Optimize by Equinox membership. Priced at US$40,000 a ... More
07 May 2024
Spanish wellness brand SHA Wellness Clinic is busy preparing to bolster its wellness portfolio in 2026 with a hyper-exclusive island wellness enclave in AlJurf, UAE. SHA Emirates Island at AlJurf – created by Abu Dhabi-based ... More
03 May 2024
The historic Breakers Hotel in Long Beach, California, is set to reopen in mid-2024 as a Fairmont Hotels & Resorts property after a significant restoration and redevelopment project. The project, initially unveiled in 2022 by ... More
     
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NEWS
New Global Wellness Summit report forecasts top 12 wellness trends for 2023
POSTED 31 Jan 2023 . BY Megan Whitby
Communal wellness continues to be labelled as one of the hottest trends coming down the track for the wellness industry in 2023 Credit: GWS
Credit: GWS
Wellness in 2023 (and beyond) will be more serious and science-backed, but also more social and sensory
– Susie Ellis
The Global Wellness Summit (GWS) has unveiled its annual trends report predicting the trends set to dominate the global health and wellness industry in 2023.

Containing individual chapters dedicated to each trend, the 160-page 2023 Future of Wellness report was unveiled today at a media event in New York City.

The evidence-based forecast is based on the insights of global executives of wellness companies, economists, doctors, investors, academics and technologists that gather each year at the GWS.

This year, in addition to having leading journalists and analysts as chapter authors, trend-spotters include top specialists in that field, including doctors, economists and urban futurists.

The GWS' top 12 wellness trends for 2023

1. Wellness + Gathering: Wellness Comes for the Loneliness Epidemic, by Beth McGroarty

2. Wellness + Travel: From Global Smorgasbord to Hyper-Indigenous, by Elaine Glusac

3. Wellness + Workplace: Workplace Wellness Finally Starts to Mean Something, by Skyler Hubler and Cecelia Girr

4. Wellness + Beauty: From “Clean” to Biotech Beauty, by Jessica Smith

5. Wellness + Cities: Urban Infrastructure Just Might Save Cities, by Robbie Hammond and Omar Toro-Vaca

6. Wellness + Weight: The Skinny on Brown Fat and Eliminating Obesity, by Michael Roizen, MD

7. Wellness + Governments: The Case for Coming Together, by Thierry Malleret

8. Wellness + Water: Blue, Hot, and Wild, by Jane Kitchen

9. Wellness + Sports: New Business Models for Hospitality, by Lisa Starr

10. Wellness + Senses: Multisensory Integration, by Ari Peralta

11. Wellness + Biohacking: The Wild, Wild West of Biohacking, by Marc Cohen, MD

12. Wellness + Faith: Having Faith in Business, by Brian Grim

Radically different consumer values
The 2023 trends show a profound shift in consumer values coming out of the pandemic: from a rejection of a ‘self-obsessed’ wellness to a demand for science and solutions that work.

If in this last decade, wellness led with two lonely models – a swathe of self-care products and digital wellness – the trend “Wellness Comes for the Loneliness Epidemic” details the many ways that the wellness world (and wider world) is tackling the biggest missing cornerstone in health: social wellness, with a surge in new spaces, community models and concepts that put human connection at their centre.

With a critique of wellness as a relentless cultural appropriator, one trend details how wellness travel will shift from “global smorgasbord” to Indigenous wellness at the source.

In the Workplace Wellness Finally Starts to Mean Something chapter, the authors illustrate how fed-up employees, worsening mental health and remote work mean workplace wellness is finally moving from false promises to a meaningful plan of action.

Science is king
From ‘Clean’ to Biotech Beauty reveals how we’re moving beyond clean beauty’s often muddy claims to lab-tested, scientist-created “biotech beauty.”

With so much misinformation about diets and metabolic health, one trend – written by a doctor – explores how transforming white fat into brown may be the obesity breakthrough.

A return to wellness roots, with a difference
Various trends illustrate how we’re returning to some of the deepest roots of wellness, but with a radical reimagining. If wellness has always been a sensory affair, new directions in multisensory integration are emerging with light, scent, temperature, touch and sound being blended to create a dramatically new era for sensory wellness.

If water is the foundation of spa, the Blue, Hot and Wild trend predicts that we’ll now be “taking the waters” in deepest nature, with an unprecedented global surge in new-look hot springs destinations – and wild and cross-country swimming going global.

After three years of touchless wellness, people hunger for sensory immersion.

Wellness impacts serious new sectors
Wellness has rewritten industries from fashion to real estate, and the report shows how it’ll now transform a couple of very serious, people-impacting sectors, including how a wellness lens is powerfully changing urban design and infrastructure; the opportunities hospitality brands see in embracing pro-level sports; and how wellness is becoming a much bigger focus of government policy.

“Cast your mind back to 2019, the highwater mark of the hyper-consumerist, product-flooded wellness market, with so many evidence-challenged trends every minute,” said Susie Ellis, GWS chair and CEO.

“This report is proof that the wellness market of just three years ago suddenly feels archaic. Wellness in 2023 (and beyond) will be more serious and science-backed, but also more social and sensory.”

Those wishing to read the full Future of Wellness 2023 report can purchase it from the official GWS website.

The 2023 Global Wellness Trends are supported by Biologique Recherche and Art of Cryo.

At today’s media event, a new Global Wellness Institute (GWI) report was also presented: “Health, Happiness, and the Wellness Economy: An Empirical Analysis,” written by Dr Shun Wang, editor and founding member of the World Happiness Report, and GWI researchers Ophelia Yeung, Katherine Johnston and Tonia Callender.
Credit: Therme Group
Credit: GWS
Credit: Shutterstock/DerekTeo
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Google lays off 31 massage therapists as part of major staff cuts


Google has let go of 31 massage therapists after senior leadership cut its global staff base by 12,000 employees.
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Connection, creativity and nature inspire Arizona’s upcoming desert wellness sanctuary Align
A new nature-inspired wellness destination called Align is coming to Tucson, spearheaded by brothers and local hospitality entrepreneurs Mark and Eric Erman.
The Well names Zeev Sharon chief development officer and announces plans for Swiss debut
Modern US wellness brand The Well has promoted Zeev Sharon, formerly VP of real estate, to chief development officer.
QC New York to unveil 15,000sq ft multimillion-dollar expansion in July
QC New York, a luxury Italian day spa on Governors Island, will expand its offering this July by adding an extra 15,000sq ft of space. This new area will feature sensory saunas, waterfalls, a salt room, an ice room, a lavender room, a 142-seat bistro and a waterbed relaxation room.
Wellness real estate market booming – forecast to reach $913bn by 2028, reports GWI
The Global Wellness Institute (GWI) has released promising new research on the wellness real estate market at its third-annual Wellness Real Estate & Communities Symposium in Manhattan.
Banyan Group appoints Paul Hawco to spearhead wellness strategy
Paul Hawco, a seasoned figure in the international wellness industry, has assumed the role of executive director – integrated wellbeing at independent, hospitality group Banyan Group.
Ritz-Carlton Reynolds, Lake Oconee, unveils new-look lakeside destination spa
The Ritz-Carlton Reynolds, Lake Oconee in the southeastern US state of Georgia is celebrating a new milestone after unveiling its newly renovated 27,000sq ft destination spa.
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