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Soothe extends on-demand spa services to hospitality industry
By Megan Whitby 24 Apr 2023
Hotels, spas or residences can now partner with Soothe to arrange additional on-demand wellness services for guests Credit: Shutterstock/Prostock-studio
On-demand wellness marketplace Soothe has launched a new B2B partner platform designed for the hospitality industry.

The Soothe Residential & Hospitality platform makes it possible for spa or non-spa hotels, clubs and premium residential properties to easily provide on-demand spa services – such as massages, facials, nails and lash applications – without the need for expensive infrastructure or additional staffing.

For 10 years, LA-based Soothe has provided on-demand spa services by connecting its community of licensed professional providers with customers seeking wellness services whenever and wherever they needed.

As of 2023, Soothe operates in more than 70 markets across the US, Canada, the UK and Australia.

"Overnight, hotels, spas, clubs and residential properties can enhance their wellness services offering with no additional overhead or fixed staffing costs – and they can do so in a way that is true to their brand," said John Ellis, CEO of Soothe.

"For boutique hotels, it's an easy way to offer a premium guest experience and for big hotels, it maximises periods of high demand. It's a win-win."

"Health and wellness is more important than ever, and we’re thrilled to help the hospitality industry meet the growing demand for wellness-centric offerings," added James Murphy, chief sales officer at Soothe.

"In 2022, we were proud to fill 92 per cent of requested shifts from our spa partners, ultimately helping non-spa and spa properties alike to unlock new revenue streams and improve the guest experience."

In addition to the new hospitality platform, the company connects corporate clients and individuals with wellness providers who meet their personalised needs through the Soothe app and Soothe Corporate Wellness services.

Satisfying the demand for wellness
The Soothe hospitality partner platform has been adopted by more than 100 properties across the top luxury hotel brands through its inaugural beta program.

The new launch has been designed to integrate seamlessly into a partner's existing website, appearing as a customised, branded concierge booking tool for customers.

On the back end, partners have access to a pool of thousands of qualified, vetted and licensed providers who can provide the desired service on-demand.

Should the property already offer wellness services through on-site staff, spa managers can make shifts available through Soothe's platform, allowing partners to increase availability to serve their guests better and capture potentially lost revenue.

Soothe also states that these shifts are equally valuable to many wellness providers who want flexible, part-time work in a spa environment.

"We’ve been working with Soothe for almost a year now and have had nothing but positive experiences," said Benjamin Donat, director of spa at the Fairmont Austin.

"The account manager works closely with you, so you get the staff you need and your expectations are met. Soothe has helped us source wonderful therapists, who’re very professional and all integrate seamlessly into our workplace, even though they’re technically new."


News
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21 May 2024
Modern US wellness brand The Well has promoted Zeev Sharon, formerly VP of real estate, to chief development officer. Sharon will oversee its global expansion to help grow the business’ branded residential, hospitality and club ... More
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QC New York, a luxury Italian day spa on Governors Island, will expand its offering this July by adding an extra 15,000sq ft of space. This new area will feature sensory saunas, waterfalls, a salt ... More
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The Global Wellness Institute (GWI) has released promising new research on the wellness real estate market at its third-annual Wellness Real Estate & Communities Symposium in Manhattan. The GWI defines wellness real estate as homes ... More
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Paul Hawco, a seasoned figure in the international wellness industry, has assumed the role of executive director – integrated wellbeing at independent, hospitality group Banyan Group. With a background in therapy and fitness training, Hawco ... More
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The Ritz-Carlton Reynolds, Lake Oconee in the southeastern US state of Georgia is celebrating a new milestone after unveiling its newly renovated 27,000sq ft destination spa. The vision behind the refresh was to create a ... More
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The historic Breakers Hotel in Long Beach, California, is set to reopen in mid-2024 as a Fairmont Hotels & Resorts property after a significant restoration and redevelopment project. The project, initially unveiled in 2022 by ... More
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High-end five-star hotel company Kempinski Hotels is making its mark in Vietnam with a luxury waterfront property overlooking the Saigon River. Set to open by 2026, Kempinski Saigon River – designed by Kengo Kuma & ... More
     
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Art of Cryo
Art of Cryo
Art of Cryo
Art of Cryo
News   Products   Magazine
NEWS
Soothe extends on-demand spa services to hospitality industry
POSTED 24 Apr 2023 . BY Megan Whitby
Hotels, spas or residences can now partner with Soothe to arrange additional on-demand wellness services for guests Credit: Shutterstock/Prostock-studio
On-demand wellness marketplace Soothe has launched a new B2B partner platform designed for the hospitality industry.

The Soothe Residential & Hospitality platform makes it possible for spa or non-spa hotels, clubs and premium residential properties to easily provide on-demand spa services – such as massages, facials, nails and lash applications – without the need for expensive infrastructure or additional staffing.

For 10 years, LA-based Soothe has provided on-demand spa services by connecting its community of licensed professional providers with customers seeking wellness services whenever and wherever they needed.

As of 2023, Soothe operates in more than 70 markets across the US, Canada, the UK and Australia.

"Overnight, hotels, spas, clubs and residential properties can enhance their wellness services offering with no additional overhead or fixed staffing costs – and they can do so in a way that is true to their brand," said John Ellis, CEO of Soothe.

"For boutique hotels, it's an easy way to offer a premium guest experience and for big hotels, it maximises periods of high demand. It's a win-win."

"Health and wellness is more important than ever, and we’re thrilled to help the hospitality industry meet the growing demand for wellness-centric offerings," added James Murphy, chief sales officer at Soothe.

"In 2022, we were proud to fill 92 per cent of requested shifts from our spa partners, ultimately helping non-spa and spa properties alike to unlock new revenue streams and improve the guest experience."

In addition to the new hospitality platform, the company connects corporate clients and individuals with wellness providers who meet their personalised needs through the Soothe app and Soothe Corporate Wellness services.

Satisfying the demand for wellness
The Soothe hospitality partner platform has been adopted by more than 100 properties across the top luxury hotel brands through its inaugural beta program.

The new launch has been designed to integrate seamlessly into a partner's existing website, appearing as a customised, branded concierge booking tool for customers.

On the back end, partners have access to a pool of thousands of qualified, vetted and licensed providers who can provide the desired service on-demand.

Should the property already offer wellness services through on-site staff, spa managers can make shifts available through Soothe's platform, allowing partners to increase availability to serve their guests better and capture potentially lost revenue.

Soothe also states that these shifts are equally valuable to many wellness providers who want flexible, part-time work in a spa environment.

"We’ve been working with Soothe for almost a year now and have had nothing but positive experiences," said Benjamin Donat, director of spa at the Fairmont Austin.

"The account manager works closely with you, so you get the staff you need and your expectations are met. Soothe has helped us source wonderful therapists, who’re very professional and all integrate seamlessly into our workplace, even though they’re technically new."
RELATED STORIES
Soothe announces roll-out of CBD massages


On-demand massage service, Soothe, has rolled out CBD massages to customers in Southern California.
New CEO, new funding and new locations for on-demand provider Soothe


On-demand massage service Soothe has named Simon Heyrick as its new CEO. Heyrick replaces founder Merlin Kauffman, who has moved from his role as CEO to be executive chair of Soothe’s board of directors in a move the company says will help it further expand.
On-demand massage provider Soothe enters Australian market


US-based on-demand massage service Soothe has entered the Australian market by launching in the cities of Sydney and Melbourne.
Massage firm Soothe expands into Europe


On-demand massage company Soothe has launched in London – the company’s first location outside of the US.
MORE NEWS
The Well names Zeev Sharon chief development officer and announces plans for Swiss debut
Modern US wellness brand The Well has promoted Zeev Sharon, formerly VP of real estate, to chief development officer.
QC New York to unveil 15,000sq ft multimillion-dollar expansion in July
QC New York, a luxury Italian day spa on Governors Island, will expand its offering this July by adding an extra 15,000sq ft of space. This new area will feature sensory saunas, waterfalls, a salt room, an ice room, a lavender room, a 142-seat bistro and a waterbed relaxation room.
Wellness real estate market booming – forecast to reach $913bn by 2028, reports GWI
The Global Wellness Institute (GWI) has released promising new research on the wellness real estate market at its third-annual Wellness Real Estate & Communities Symposium in Manhattan.
Banyan Group appoints Paul Hawco to spearhead wellness strategy
Paul Hawco, a seasoned figure in the international wellness industry, has assumed the role of executive director – integrated wellbeing at independent, hospitality group Banyan Group.
Ritz-Carlton Reynolds, Lake Oconee, unveils new-look lakeside destination spa
The Ritz-Carlton Reynolds, Lake Oconee in the southeastern US state of Georgia is celebrating a new milestone after unveiling its newly renovated 27,000sq ft destination spa.
Art-inspired urban spa to launch at stylish new London hotel, Art’otel London Hoxton
Art’otel, Radisson’s contemporary art-inspired lifestyle hotel brand, has strengthened its presence in London with a new hotel in Hoxton fusing art, design and hospitality.
+ More news   
 
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DIARY

 

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The Ravenala Attitude Hotel, Mauritius
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Large Hall of the Chamber of Commerce (Erbprinzenpalais), Wiesbaden, Germany
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