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Lululemon and Xponential renew and expand digital studio partnership
By Tom Walker 12 Jun 2023
Lululemon Studio was launched in 2022 and offers both on-demand and live-streamed fitness classes Credit: Lululemon
Xponential Fitness will expand the selection of digital workouts it provides to Lululemon Studio under an updated agreement
Xponential will widen the range of workouts it provides the platform from its Pure Barre, Rumble, AKT, and YogaSix brands
The move follows the renewal of a collaboration between the two, which was first launched in October 2022
Lululemon Studio – formerly called Mirror – was launched last year and offers both on-demand and live-streamed fitness classes
Xponential Fitness is expanding the selection of digital workouts it provides to Lululemon Studio, increasing the number of branded workouts on the retailer's digital fitness platform.

Going forward, Xponential will provide workouts from its Pure Barre, Rumble, AKT, and YogaSix brands. The Xponential workouts on Lululemon Studio are overseen by instructors from Xponential's own digital platform, Xponential+.

The move follows the renewal of a collaboration between the two, which was first launched in October 2022.

As part of the partnership, members of Lululemon Studio can also take advantage of discounted classes at Xponential's brick-and-mortar wellness and health and fitness locations across the US.

Lululemon Studio was launched by Canadian yoga and athletic apparel retailer, Lululemon, last year and offers both on-demand and live-streamed fitness classes.

The launch of the service followed the company's acquisition of fitness tech firm Mirror for US$500m in 2020, which it then rebranded as Lululemon Studio.

Garrett Marshall, president of Xponential+, said: "We acknowledge the evolving landscape of the modern fitness consumer, who seeks a seamless blend of digital and in-person workouts that cater to their diverse needs.

"In line with Lululemon's vision, Xponential is dedicated to bridging the gap between digital and in-person fitness experiences.

"We recognise the dynamic expectations of today's hybrid fitness consumer and are very pleased to continue our partnership with Lululemon."


News
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Comfort Zone
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NEWS
Lululemon and Xponential renew and expand digital studio partnership
POSTED 12 Jun 2023 . BY Tom Walker
Lululemon Studio was launched in 2022 and offers both on-demand and live-streamed fitness classes Credit: Lululemon
Xponential Fitness will expand the selection of digital workouts it provides to Lululemon Studio under an updated agreement
Xponential will widen the range of workouts it provides the platform from its Pure Barre, Rumble, AKT, and YogaSix brands
The move follows the renewal of a collaboration between the two, which was first launched in October 2022
Lululemon Studio – formerly called Mirror – was launched last year and offers both on-demand and live-streamed fitness classes
Xponential Fitness is expanding the selection of digital workouts it provides to Lululemon Studio, increasing the number of branded workouts on the retailer's digital fitness platform.

Going forward, Xponential will provide workouts from its Pure Barre, Rumble, AKT, and YogaSix brands. The Xponential workouts on Lululemon Studio are overseen by instructors from Xponential's own digital platform, Xponential+.

The move follows the renewal of a collaboration between the two, which was first launched in October 2022.

As part of the partnership, members of Lululemon Studio can also take advantage of discounted classes at Xponential's brick-and-mortar wellness and health and fitness locations across the US.

Lululemon Studio was launched by Canadian yoga and athletic apparel retailer, Lululemon, last year and offers both on-demand and live-streamed fitness classes.

The launch of the service followed the company's acquisition of fitness tech firm Mirror for US$500m in 2020, which it then rebranded as Lululemon Studio.

Garrett Marshall, president of Xponential+, said: "We acknowledge the evolving landscape of the modern fitness consumer, who seeks a seamless blend of digital and in-person workouts that cater to their diverse needs.

"In line with Lululemon's vision, Xponential is dedicated to bridging the gap between digital and in-person fitness experiences.

"We recognise the dynamic expectations of today's hybrid fitness consumer and are very pleased to continue our partnership with Lululemon."
RELATED STORIES
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Xponential Fitness is launching its digital platform, Xponential+, on all LG Electronics Smart TVs globally.
Rumble and Pure Barre among partners for Lululemon Studio launch


Lululemon has released a new digital service, Lululemon Studio, for which the prerequisite to join is owning a Mirror fitness screen.
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Fitness and athletic apparel firm Lululemon will acquire at-home fitness tech firm Mirror in a deal worth around US$500m (€446m, £407m).
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Boutique operator Heartcore is paying damages to a violinist whose career was cut short following an accident during a class in 2019.
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Conde Nast’s iconic fashion and lifestyle publication Vogue has created a list of 100 of the world's leading spas, known as the Global Spa Guide.
Good Spa Guide report reveals diverse spa preferences and spending habits across age groups
Results are in for the latest Good Spa Guide (GSG) consumer survey, with this year's findings categorised into five life stages to better understand different people’s priorities when visiting spas.
Global Wellness Summit 2024 to make waves in Scotland with theme “A Watershed Moment for Wellness”
The 2024 Global Wellness Summit (GWS) is set to make a splash in Scotland from 4-7 November, with the theme “A Watershed Moment for Wellness”.
Influencer Anna Lewandowska reveals plans for a new 'wellness paradise' called Edan Studios in Barcelona
Fitness influencer and karate champion, Anna Lewandowska, has announced the launch of a multi-concept boutique in Barcelona called Edan Studios based on HIIT, Pilates and dance.
Luxury 20-treatment-room spa launches in Türkiye at Maxx Royal Bodrum Resort
Turkish hospitality group Maxx Royal Resorts has launched a new upscale coastal retreat on Türkiye's Bodrum peninsula, complete with a large 4,500sq m destination spa.
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