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Erin Lee founds Touchless Wellness Association with backing from Gharieni, Art of Cryo and Halotherapy Solutions
By Megan Whitby 24 Oct 2023
Erin Lee is a heat experience and halotherapy consultant and founder of spa and wellness design consultancy Koru Wellness Credit: Eddie Judd Photography
Erin Lee has announced the launch of the Touchless Wellness Association (TWA)
The goal is to spotlight touchless wellness technologies, both old and new
Founding sponsors already backing the platform include Gharieni, Art of Cryo, Halotherapy Solutions, Clearlight Infrared Saunas, ReLounge and Simply Oxygen
A global platform, the TWA is in the process of establishing its US and UK headquarters
A new global industry organisation dedicated to touchless wellness therapies has been launched
by industry consultant Erin Lee.

Called the Touchless Wellness Association (TWA), the organisation is designed to help showcase and promote the adoption of new and existing touchless wellness products/therapies.

In recent years, demand has increased in spas for these modalities due to the COVID-19 pandemic as well as the global labour shortage in the spa sector.

Now, growing numbers of operators are adopting these therapies – ranging from halotherapy (salt therapy) and infrared light therapy to sound therapy and cryotherapy – to enhance their treatment menus and boost their bottom line.

Lee told Spa Business that the goal for TWA is to create a platform where members can explore, share and celebrate the opportunities that touchless technologies provide.

“Touchless technologies are pivotal for the wellness industry as they offer inclusive, personalised and safe solutions,” she said.

“By leveraging these innovations, we not only address the diverse preferences of individuals but also enhance accessibility to wellbeing practices.”

A heat experience and halotherapy consultant, Lee was inspired to launch the TWA after serving as executive director of the World Halotherapy Association.

“I noticed many small businesses or individuals venturing into wellness, kicking off with a particular therapy or service and later wanting to expand their offerings. The snag? They weren't sure where to look or what would seamlessly complement their existing services.

“The goal here is to spotlight touchless wellness technologies while offering ample education and insights to pave the way for their success.”

Founding sponsors backing the platform include Gharieni, Art of Cryo, Halotherapy Solutions, Clearlight Infrared Saunas, ReLounge and Simply Oxygen.

With free membership, the organisation has also formed strategic partnerships with Sustainable Wellness, The Oxygen Advantage, Anada Spa and additional spa and wellness-centric associations.

The TWA is currently in the process of establishing its US and UK headquarters. Plus, Lee is busy planning a series of future events for knowledge exchange, networking and showcasing the latest innovations. Formats will include online Q&As with specialists, interactive sessions and hybrid events.


News
1 to 12 of 8703 news stories
24 Apr 2024
The US spa industry is continuing its upward trajectory, achieving an unprecedented milestone with a record-breaking revenue of US$21.3 billion in 2023, surpassing the previous high of US$20.1 billion in 2022. This data stems from ... More
24 Apr 2024
Short-term incentives to exercise, such as using daily reminders, rewards or games, can lead to sustained increases in activity, according to new research. Researchers found that even a simple daily reminder encouraged people to move ... More
24 Apr 2024
Spa and wellness veteran Shannon Malave has been named spa director at iconic US spa destination Mohonk Mountain House. Based in New York’s verdant Hudson Valley and founded in 1869, Mohonk is a historic Victorian ... More
23 Apr 2024
Six Senses Kyoto opens its doors today, marking the eco-luxury hotel and spa operator’s entry into Japan and a new addition to its urban collection. Situated in the historic Higashiyama district, the 81-key hotel is ... More
23 Apr 2024
The UAE’s first-ever Dior Spa has officially launched at The Lana, Dubai – the Dorchester Collection’s debut property in the Middle East. Bathed in natural daylight on the hotel’s 29th floor, Dior Spa The Lana ... More
22 Apr 2024
The Sacred River Spa at Four Seasons Resort Bali at Sayan will reopen later this year with an all-new design plus enhanced treatments and experiences inspired by its river valley home. Nestled amid rich tropical ... More
18 Apr 2024
The Global Wellness Institute (GWI) has released new data on the US’ wellness economy, valuing it at US$1.8 trillion. According to the organisation's recent report – called The Global Wellness Economy: United States – the ... More
19 Apr 2024
UK sauna enthusiasts will converge at Galgorm Resort in Northern Ireland next week for the highly anticipated second annual UK Aufguss Championships. Hosted from 22-24, the event will see competitors from across the UK showcasing ... More
17 Apr 2024
Remedy Place, a US-based social wellness club brand, is poised for steady expansion in the coming years, with plans to open two new clubs annually moving forward Remedy Place is the brainchild of Dr Jonathan ... More
16 Apr 2024
Swiss longevity brand Clinique La Prairie (CLP) has inked a deal with Montara Hospitality Group to operate a resort at Tri Vananda – a purpose-built wellness community in Phuket, Thailand. Tri Vananda, envisioned as a ... More
15 Apr 2024
Six Senses has announced the grand opening of its first-ever property and spa in the Caribbean, called Six Senses La Sagesse. With a picturesque beachfront setting and surrounded by verdant hills, Six Senses La Sagesse ... More
12 Apr 2024
A brand new desert hot springs oasis, called Zion Canyon Hot Springs, is set to open in Southern Utah in Q3 of 2025. Situated 30 minutes from the majestic Zion National Park, the US$60 million ... More
     
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Spa Supply Solutions
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NEWS
Erin Lee founds Touchless Wellness Association with backing from Gharieni, Art of Cryo and Halotherapy Solutions
POSTED 24 Oct 2023 . BY Megan Whitby
Erin Lee is a heat experience and halotherapy consultant and founder of spa and wellness design consultancy Koru Wellness Credit: Eddie Judd Photography
Erin Lee has announced the launch of the Touchless Wellness Association (TWA)
The goal is to spotlight touchless wellness technologies, both old and new
Founding sponsors already backing the platform include Gharieni, Art of Cryo, Halotherapy Solutions, Clearlight Infrared Saunas, ReLounge and Simply Oxygen
A global platform, the TWA is in the process of establishing its US and UK headquarters
A new global industry organisation dedicated to touchless wellness therapies has been launched
by industry consultant Erin Lee.

Called the Touchless Wellness Association (TWA), the organisation is designed to help showcase and promote the adoption of new and existing touchless wellness products/therapies.

In recent years, demand has increased in spas for these modalities due to the COVID-19 pandemic as well as the global labour shortage in the spa sector.

Now, growing numbers of operators are adopting these therapies – ranging from halotherapy (salt therapy) and infrared light therapy to sound therapy and cryotherapy – to enhance their treatment menus and boost their bottom line.

Lee told Spa Business that the goal for TWA is to create a platform where members can explore, share and celebrate the opportunities that touchless technologies provide.

“Touchless technologies are pivotal for the wellness industry as they offer inclusive, personalised and safe solutions,” she said.

“By leveraging these innovations, we not only address the diverse preferences of individuals but also enhance accessibility to wellbeing practices.”

A heat experience and halotherapy consultant, Lee was inspired to launch the TWA after serving as executive director of the World Halotherapy Association.

“I noticed many small businesses or individuals venturing into wellness, kicking off with a particular therapy or service and later wanting to expand their offerings. The snag? They weren't sure where to look or what would seamlessly complement their existing services.

“The goal here is to spotlight touchless wellness technologies while offering ample education and insights to pave the way for their success.”

Founding sponsors backing the platform include Gharieni, Art of Cryo, Halotherapy Solutions, Clearlight Infrared Saunas, ReLounge and Simply Oxygen.

With free membership, the organisation has also formed strategic partnerships with Sustainable Wellness, The Oxygen Advantage, Anada Spa and additional spa and wellness-centric associations.

The TWA is currently in the process of establishing its US and UK headquarters. Plus, Lee is busy planning a series of future events for knowledge exchange, networking and showcasing the latest innovations. Formats will include online Q&As with specialists, interactive sessions and hybrid events.
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MORE NEWS
US spa industry hits record-breaking US$21.3 billion in revenue in 2023
The US spa industry is continuing its upward trajectory, achieving an unprecedented milestone with a record-breaking revenue of US$21.3 billion in 2023, surpassing the previous high of US$20.1 billion in 2022.
Immediate rewards can motivate people to exercise, finds new research
Short-term incentives for exercise, such as using daily reminders, rewards or games, can lead to sustained increases in activity according to new research.
Shannon Malave appointed spa director at Mohonk Mountain House
Spa and wellness veteran Shannon Malave has been named spa director at iconic US spa destination Mohonk Mountain House.
Six Senses unveils urban wellness retreat in Kyoto inspired by Japanese Zen culture
Six Senses Kyoto opens its doors today, marking the eco-luxury hotel and spa operator’s entry into Japan and a new addition to its urban collection.
US named world’s largest wellness economy, reaching US$1.8 trillion valuation
The Global Wellness Institute (GWI) has released new data on the US’ wellness economy, valuing it at US$1.8 trillion.
Galgorm Resort gears up to host UK Aufguss Championships next week
UK sauna enthusiasts will converge at Galgorm Resort in Northern Ireland next week for the highly anticipated second annual UK Aufguss Championships.
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