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Massage Heights co-founder Shane Evans returns as CEO
By Megan Whitby 08 Feb 2024
Evans (pictured) has more than 19 years of experience in franchising Credit: Massage Heights
Shane Evans has returned to her role as CEO of Massage Heights, effective immediately
Evans co-founded the massage franchise back in 2004
The franchise now has 115 retreats spread throughout North America, providing massage, skincare and wellness services
Evans has taken over from Susan Boresow who served as CEO for the past-two-and-a-half years
US massage and wellness franchise Massage Heights is under new leadership with the return of co-founder Shane Evans as company CEO.

Effective immediately, Evans takes the place of Susan Boresow, who served as president and CEO for the past two and a half years. During this time, the company grew to provide massage, skincare and wellness services in more than 115 retreats in North America.

“20 years ago, when the company was founded, our vision was to provide unparalleled wellness experiences. It is with a deep sense of responsibility and commitment that I step back into this role,” said Evans, who co-founded Massage Heights in 2004, and served as its president, COO, vice chair of the Board of Directors and CEO – a role she held for five years up until 2021.

“As we celebrate our 20th anniversary, we also look forward to launching initiatives that honour our legacy, while paving the way for future success.”

In addition to having a genuine passion for the brand and its values, Evans also has empathy for franchisees as she owns a Massage Heights Retreat.

Over the years, she has also gained perspective on the franchise industry and the franchising model by sitting on the board of the International Franchise Association, serving as co-founder and principal of Summit Franchise Supply and partner of The Gents Place.

As she steps back into the role of CEO, Evans said her primary focus will be fostering a culture of collaboration, transparency and innovation among the home office team and franchisee system.

“We will strive for operational excellence, enhanced franchise support, and sustainable growth, benefiting all members of our Massage Heights family,” she noted.

Massage Heights had a strong year in 2023 which wasn’t only limited to franchise development but also included the rollout of its LED Light Therapy service and a partnership with former professional athlete, Bo Jackson.


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Spa Supply Solutions
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NEWS
Massage Heights co-founder Shane Evans returns as CEO
POSTED 08 Feb 2024 . BY Megan Whitby
Evans (pictured) has more than 19 years of experience in franchising Credit: Massage Heights
Shane Evans has returned to her role as CEO of Massage Heights, effective immediately
Evans co-founded the massage franchise back in 2004
The franchise now has 115 retreats spread throughout North America, providing massage, skincare and wellness services
Evans has taken over from Susan Boresow who served as CEO for the past-two-and-a-half years
US massage and wellness franchise Massage Heights is under new leadership with the return of co-founder Shane Evans as company CEO.

Effective immediately, Evans takes the place of Susan Boresow, who served as president and CEO for the past two and a half years. During this time, the company grew to provide massage, skincare and wellness services in more than 115 retreats in North America.

“20 years ago, when the company was founded, our vision was to provide unparalleled wellness experiences. It is with a deep sense of responsibility and commitment that I step back into this role,” said Evans, who co-founded Massage Heights in 2004, and served as its president, COO, vice chair of the Board of Directors and CEO – a role she held for five years up until 2021.

“As we celebrate our 20th anniversary, we also look forward to launching initiatives that honour our legacy, while paving the way for future success.”

In addition to having a genuine passion for the brand and its values, Evans also has empathy for franchisees as she owns a Massage Heights Retreat.

Over the years, she has also gained perspective on the franchise industry and the franchising model by sitting on the board of the International Franchise Association, serving as co-founder and principal of Summit Franchise Supply and partner of The Gents Place.

As she steps back into the role of CEO, Evans said her primary focus will be fostering a culture of collaboration, transparency and innovation among the home office team and franchisee system.

“We will strive for operational excellence, enhanced franchise support, and sustainable growth, benefiting all members of our Massage Heights family,” she noted.

Massage Heights had a strong year in 2023 which wasn’t only limited to franchise development but also included the rollout of its LED Light Therapy service and a partnership with former professional athlete, Bo Jackson.
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AUSactive issues cold water immersion therapy safety guidelines
Australian exercise and active health trade body, AUSactive, has partnered with the national Royal Life Saving and Swimming Pool & Spa Association to develop a position statement on cold water immersion therapy (CWI).
bbspa_Group announces launch of UK branch, helmed by Kirsty MacCormick
European spa and wellness consultancy bbspa_Group has ventured into the UK market and launched bbspa_UK in collaboration with award-winning spa consultant Kirsty MacCormick.
Kerzner’s first Siro fitness and recovery hotel now open in Dubai
Kerzner International has ushered in a new era of wellness-centric hospitality and unveiled its highly-anticipated flagship Siro resort in Dubai.
Muse headset teaches meditation and lulls users to sleep
More consumers are realising meditation is beneficial, but many give up because it’s difficult to master the mind. The Muse headset has been designed to tackle this pain point.
Raffles to open mountainside retreat in Neom’s Trojena project
Accor’s high-end brand Raffles Hotels & Resorts is set to land in northwestern Saudia Arabia in 2027 as part of Trojena, a brand new year-round adventure sports destination.
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World Spa & Wellness Conference

Excel exhibition and conference centre , London, United Kingdom
03-05 Mar 2024

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