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Massage Heights co-founder Shane Evans returns as CEO
By Megan Whitby 08 Feb 2024
Evans (pictured) has more than 19 years of experience in franchising Credit: Massage Heights
Shane Evans has returned to her role as CEO of Massage Heights, effective immediately
Evans co-founded the massage franchise back in 2004
The franchise now has 115 retreats spread throughout North America, providing massage, skincare and wellness services
Evans has taken over from Susan Boresow who served as CEO for the past-two-and-a-half years
US massage and wellness franchise Massage Heights is under new leadership with the return of co-founder Shane Evans as company CEO.

Effective immediately, Evans takes the place of Susan Boresow, who served as president and CEO for the past two and a half years. During this time, the company grew to provide massage, skincare and wellness services in more than 115 retreats in North America.

“20 years ago, when the company was founded, our vision was to provide unparalleled wellness experiences. It is with a deep sense of responsibility and commitment that I step back into this role,” said Evans, who co-founded Massage Heights in 2004, and served as its president, COO, vice chair of the Board of Directors and CEO – a role she held for five years up until 2021.

“As we celebrate our 20th anniversary, we also look forward to launching initiatives that honour our legacy, while paving the way for future success.”

In addition to having a genuine passion for the brand and its values, Evans also has empathy for franchisees as she owns a Massage Heights Retreat.

Over the years, she has also gained perspective on the franchise industry and the franchising model by sitting on the board of the International Franchise Association, serving as co-founder and principal of Summit Franchise Supply and partner of The Gents Place.

As she steps back into the role of CEO, Evans said her primary focus will be fostering a culture of collaboration, transparency and innovation among the home office team and franchisee system.

“We will strive for operational excellence, enhanced franchise support, and sustainable growth, benefiting all members of our Massage Heights family,” she noted.

Massage Heights had a strong year in 2023 which wasn’t only limited to franchise development but also included the rollout of its LED Light Therapy service and a partnership with former professional athlete, Bo Jackson.


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News   Products   Magazine
NEWS
Massage Heights co-founder Shane Evans returns as CEO
POSTED 08 Feb 2024 . BY Megan Whitby
Evans (pictured) has more than 19 years of experience in franchising Credit: Massage Heights
Shane Evans has returned to her role as CEO of Massage Heights, effective immediately
Evans co-founded the massage franchise back in 2004
The franchise now has 115 retreats spread throughout North America, providing massage, skincare and wellness services
Evans has taken over from Susan Boresow who served as CEO for the past-two-and-a-half years
US massage and wellness franchise Massage Heights is under new leadership with the return of co-founder Shane Evans as company CEO.

Effective immediately, Evans takes the place of Susan Boresow, who served as president and CEO for the past two and a half years. During this time, the company grew to provide massage, skincare and wellness services in more than 115 retreats in North America.

“20 years ago, when the company was founded, our vision was to provide unparalleled wellness experiences. It is with a deep sense of responsibility and commitment that I step back into this role,” said Evans, who co-founded Massage Heights in 2004, and served as its president, COO, vice chair of the Board of Directors and CEO – a role she held for five years up until 2021.

“As we celebrate our 20th anniversary, we also look forward to launching initiatives that honour our legacy, while paving the way for future success.”

In addition to having a genuine passion for the brand and its values, Evans also has empathy for franchisees as she owns a Massage Heights Retreat.

Over the years, she has also gained perspective on the franchise industry and the franchising model by sitting on the board of the International Franchise Association, serving as co-founder and principal of Summit Franchise Supply and partner of The Gents Place.

As she steps back into the role of CEO, Evans said her primary focus will be fostering a culture of collaboration, transparency and innovation among the home office team and franchisee system.

“We will strive for operational excellence, enhanced franchise support, and sustainable growth, benefiting all members of our Massage Heights family,” she noted.

Massage Heights had a strong year in 2023 which wasn’t only limited to franchise development but also included the rollout of its LED Light Therapy service and a partnership with former professional athlete, Bo Jackson.
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Global Wellness Day (GWD) marked its 13th anniversary on Saturday, 8 June and was reportedly celebrated by a record-breaking 1 billion people worldwide, making it the most successful year yet.
Deepak Chopra-backed wellness resort Ameyalli to open among historic Utah hot springs
Wellness industry figure Deepak Chopra is co-developing a new wellness community and resort focused on wellbeing and longevity in Utah’s Heber Valley, centred around natural geothermal springs.
László Puczkó joins Ensana as senior health spa advisor
European health spa operator Ensana has announced the strategic appointment of Dr László Puczkó as senior health spa advisor.
EU funds Great Spa Towns of Europe youth project to foster intercultural dialogue among spa towns
The Great Spa Towns of Europe (GSTE) has announced the successful approval of its funding application under the European Town Twinning Programme. This funding will support a year- long project named INTERSPACE, aimed at fostering intercultural dialogue among communities within the GSTE network.
Gen Z women are more engaged with physical activity than previous generations, finds Ernst & Young research
According to new research from Ernst & Young, the gap between female and male engagement in sport and physical activity is narrowing, with Gen Z adult female engagement figures on the rise.
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