Book4Time
Book4Time
Book4Time
 
EMPLOYERS: POST A JOB
Free ezines & magazines
News Video Training Products Magazines Spa Business spa-kit Handbook What's on Advertise Subscribe
Catalogue gallery
More catalogues
Diary dates
Powered by leisurediary.com
28-29 Jul 2024
Southern Sun Rosebank, Johannesburg, South Africa
03-05 Sep 2024
IMPACT Exhibition Center, Bangkok, Thailand
03-08 Sep 2024
Cruise London, Amsterdam, Zeebrugge, United States
08-10 Sep 2024
Wyndham® Lake Buena Vista Disney Springs™ Resort, Lake Buena Vista, United States
10-12 Sep 2024
St Moritz Hotel & Spa, Wadebridge, United Kingdom
15-18 Sep 2024
Wigwam, Phoenix, United States
18 Sep 2024
Chesford Grange Hotel, Kenilworth, United Kingdom
19-19 Sep 2024
The Salil Hotel Riverside - Bangkok, Bangkok 10120, Thailand
City Cave Float & Wellness Center ventures into US market
By Megan Whitby 08 Feb 2024
City Cave franchises offer a range of wellness services including flotation therapy, infrared sauna bathing facilities and massage services Credit: City Cave Float & Wellness Center
Australia's City Cave Float & Wellness Center franchise has announced plans to establish a strong presence in the US wellness market
City Cave has 74 locations across Australia, New Zealand and the US
The brand opened its first US franchise last June in Fort Lauderdale
The team is focusing their initial US franchise development efforts in Texas
City Cave Float & Wellness Center – the Australia-based wellness franchise offering float therapy, infrared sauna and massage services – has announced its expansion into the US through franchising opportunities.

Focused on promoting mental and physical wellbeing, City Cave aims to foster healthier communities through natural remedies and support for mental health and physical recovery.

The brand has 74 locations across Australia, New Zealand and, now, the US. City Cave opened its first stateside franchise in Florida last June and has an additional 30 properties in the pipeline.

The team is focusing their initial US franchise development efforts in Texas, honing in on the Dallas-Fort Worth market.

"As one of the fastest growing wellness franchises in the world, we've always had our sights on expanding into the US," said Jeremy Hassell, co-founder of City Cave.

"Now that our first US location has proven successful in Flagler Village, Florida, we’re all in on franchising, beginning in Dallas-Fort Worth. We can't wait to further expand City Cave to new communities across the country."

The back-story
City Cave was founded by Queensland entrepreneurs Hassell, a former builder, and Tim Butters, a former tiler, after they met on a Gold Coast construction site in 2014.

Recognising the need for a health and wellness centre that prioritised longevity and total well-being of individuals, Hassell and Butters launched City Cave in Australia in 2016 to offer a variety of tailored holistic and clinical services, providing a space for relaxation and meditation.

In 2019, the two entrepreneurs were named winners of the prestigious NextGen in Franchising Competition at the International Franchise Association Convention, becoming the first non-American brand to win the award.

They say winning the competition propelled City Cave to new heights, increasing the brand's total footprint across Australia in New Zealand by more than 300 per cent since the start of 2021.

Partner up
The City Cave brand has strategically aligned with key partners in America to bolster and champion its global expansion efforts. The dynamic leadership team in the US includes Suzanne Greco, former CEO of Subway, and Dustin Hansen – the former CEO of InXpress.

Their collective focus is dedicated to collaborating with Hassell and Butters in establishing a sustainable franchise brand, with a meticulous emphasis on enhancing franchisee profitability.

In this strategic alignment, Hansen assumes the role of president, while Greco takes on a mentorship role. Additional local talent has been enlisted to fortify the operational front across the US.

"We've perfected our franchisee programming to ensure that we offer the highest quality training and a huge amount of support, and we're excited to offer the early US franchisees an all-expenses paid training trip to Australia for in-centre training and peer-to-peer learning," said Butters, Co-Founder and Director of City Cave.

"We look forward to finding franchise partners in the States with pioneering mindsets and who see the huge potential in building City Cave's foundations from the ground up in America."


News
1 to 12 of 8766 news stories
23 Jul 2024
Bavarian destination spa and hotel Schloss Elmau is looking to celebrate the joy of dance by becoming the first wellness destination in the world to offer retreats focused on the Gaga intuitive movement practice. Gaga, ... More
23 Jul 2024
Fitness-focused hospitality brand and management company Equinox Hotels has announced plans to open a modern new resort on the coast of the Gulf of Aqaba in northwest Saudi Arabia. The venture is part of the ... More
22 Jul 2024
Plans have been unveiled for La Maviglia, a new luxury resort and expansive medi-spa set to open in Italy's Puglia region, renowned for its Primitivo wine, in 2027. Spanning 202 hectares of lush olive orchard ... More
19 Jul 2024
Auberge Resorts Collection will launch its first UK property and destination spa in Mayfair, London, in 2025, following a deal with UK-based global private investment group Reuben Brothers. The 102-room hotel – called Cambridge House, ... More
19 Jul 2024
A large new mineral springs destination has launched in Texas, inspired by some of the world’s most famous hot springs – such as Jordan’s Dead Sea, Iceland’s Blue Lagoon and Mexico’s Grutas Tolantongo. Located at ... More
18 Jul 2024
A thought-provoking, US national probability study, The WELLSurvey™, has revealed that the majority of Americans now include several health and wellness practices in their everyday lives. They also view the concepts of 'wellness' and 'wellbeing' ... More
18 Jul 2024
US integrative wellness brand The Well has named Ariella Willoughby as its new VP of operations, aiming to drive significant growth and operational success across its current and future locations worldwide. The Well, which launched ... More
16 Jul 2024
Middleton Enterprises, a UK-based family investment office, has committed £1.6 million (US$2.1 million, €1.9 million) in funding to the Light Centre – a network of medical, therapeutic and wellbeing centres with four locations in London. ... More
15 Jul 2024
Rianna Riego, a seasoned professional in the wellness and spa industry, has been appointed director of global business development at Seed to Skin Tuscany, a premier Italian botanical skincare and spa brand. Riego brings more ... More
11 Jul 2024
Rugby legend, Jonny Wilkinson has been announced as a keynote speaker for the HCM Summit on 24 October in London. In an upcoming interview with HCM in preparation for his appearance at the summit, Wilkinson ... More
10 Jul 2024
The Woodland Spa, a premier UK day spa located in Burnley, Lancashire, is set to unveil the results of its £16 million (US$20.5 million, €18.9 million) transformation this August. As part of the Crow Wood ... More
08 Jul 2024
Global wellbeing organisation Therme Group is on a mission to make wellness accessible to all and is expanding globally, bringing its social spas to the US, Canada, the UK and now South Korea. Its existing ... More
     
International SPA Association - iSPA
Spa Life International
Company Profile
RKF Luxury Linen
RKF Luxury Linen, established in the East of France for several decades, owns an artisanal know-how [more]
 
MORE PROFILES
Featured Supplier
IDEA® Health & Fitness Association partners with CoverMe Fitness to deliver real-world solutions for fitness professionals across the globe
IDEA® Health & Fitness Association and CoverMe Fitness are proud to announce a strategic partnership to address some of the biggest challenges facing fitness professionals and the industry at large, which will launch at IDEA® World Convention in the US this week. ... more
MyBlend
Product news
Earthlite announces new investment partner
Earthlite announces new investment partner
Aromatherapy Associates unveils luxury Bath Butler Service for spa and hotel partners
Aromatherapy Associates unveils luxury Bath Butler Service for spa and hotel partners
Knesko Skin announces launch of Gold Repair Body Collection
Knesko Skin announces launch of Gold Repair Body Collection
Wildsmith Skin teams up with Serenbe for US market debut
Wildsmith Skin teams up with Serenbe for US market debut
Dream Machine founders Kevin Finel and Brice Battung target spa industry
Dream Machine founders Kevin Finel and Brice Battung target spa industry
TempleSpa showcases new range with treatments that ‘spark energy and joy’
TempleSpa showcases new range with treatments that ‘spark energy and joy’
Directory

 
JOBS
NEWS
VIDEO
TRAINING
PRODUCTS
MAGAZINE
 
SPA BUSINESS
SPA-KIT.NET
SPA BUSINESS HANDBOOK
SUBSCRIBE
ADVERTISE
FREE DIGITAL SUBSCRIPTIONS
CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024



Book4Time
Book4Time
Book4Time
Book4Time
News   Products   Magazine
NEWS
City Cave Float & Wellness Center ventures into US market
POSTED 08 Feb 2024 . BY Megan Whitby
City Cave franchises offer a range of wellness services including flotation therapy, infrared sauna bathing facilities and massage services Credit: City Cave Float & Wellness Center
Credit: City Cave Float & Wellness Center
We can't wait to further expand City Cave to new communities across the country
– Jeremy Hassell
Australia's City Cave Float & Wellness Center franchise has announced plans to establish a strong presence in the US wellness market
City Cave has 74 locations across Australia, New Zealand and the US
The brand opened its first US franchise last June in Fort Lauderdale
The team is focusing their initial US franchise development efforts in Texas
City Cave Float & Wellness Center – the Australia-based wellness franchise offering float therapy, infrared sauna and massage services – has announced its expansion into the US through franchising opportunities.

Focused on promoting mental and physical wellbeing, City Cave aims to foster healthier communities through natural remedies and support for mental health and physical recovery.

The brand has 74 locations across Australia, New Zealand and, now, the US. City Cave opened its first stateside franchise in Florida last June and has an additional 30 properties in the pipeline.

The team is focusing their initial US franchise development efforts in Texas, honing in on the Dallas-Fort Worth market.

"As one of the fastest growing wellness franchises in the world, we've always had our sights on expanding into the US," said Jeremy Hassell, co-founder of City Cave.

"Now that our first US location has proven successful in Flagler Village, Florida, we’re all in on franchising, beginning in Dallas-Fort Worth. We can't wait to further expand City Cave to new communities across the country."

The back-story
City Cave was founded by Queensland entrepreneurs Hassell, a former builder, and Tim Butters, a former tiler, after they met on a Gold Coast construction site in 2014.

Recognising the need for a health and wellness centre that prioritised longevity and total well-being of individuals, Hassell and Butters launched City Cave in Australia in 2016 to offer a variety of tailored holistic and clinical services, providing a space for relaxation and meditation.

In 2019, the two entrepreneurs were named winners of the prestigious NextGen in Franchising Competition at the International Franchise Association Convention, becoming the first non-American brand to win the award.

They say winning the competition propelled City Cave to new heights, increasing the brand's total footprint across Australia in New Zealand by more than 300 per cent since the start of 2021.

Partner up
The City Cave brand has strategically aligned with key partners in America to bolster and champion its global expansion efforts. The dynamic leadership team in the US includes Suzanne Greco, former CEO of Subway, and Dustin Hansen – the former CEO of InXpress.

Their collective focus is dedicated to collaborating with Hassell and Butters in establishing a sustainable franchise brand, with a meticulous emphasis on enhancing franchisee profitability.

In this strategic alignment, Hansen assumes the role of president, while Greco takes on a mentorship role. Additional local talent has been enlisted to fortify the operational front across the US.

"We've perfected our franchisee programming to ensure that we offer the highest quality training and a huge amount of support, and we're excited to offer the early US franchisees an all-expenses paid training trip to Australia for in-centre training and peer-to-peer learning," said Butters, Co-Founder and Director of City Cave.

"We look forward to finding franchise partners in the States with pioneering mindsets and who see the huge potential in building City Cave's foundations from the ground up in America."
MORE NEWS
Gaga retreats celebrating joy of dance to kick off at Schloss Elmau in Germany
Bavarian destination spa and hotel Schloss Elmau is looking to celebrate the joy of dance by becoming the first wellness destination in the world to offer retreats focused on the Gaga intuitive movement practice.
Equinox Hotels to launch futuristic wellbeing resort in Neom's luxury coastal region
Fitness-focused hospitality brand and management company Equinox Hotels has announced plans to open a modern new resort on the coast of the Gulf of Aqaba in northwest Saudi Arabia. The venture is part of the ambitious US$500 billion (€462.7 billion, £396 billion) Neom* giga- project.
La Maviglia resort and medi-spa opening in Puglia in 2027, designed by Oppenheim Architecture
Plans have been unveiled for La Maviglia, a new luxury resort and expansive medi-spa set to open in Italy's Puglia region, renowned for its Primitivo wine, in 2027.
Auberge Resorts to land in London in 2025 with two-floor spa inspired by Roman bathing
Auberge Resorts Collection will launch its first UK property and destination spa in Mayfair, London, in 2025, following a deal with UK-based global private investment group Reuben Brothers.
Texas welcomes WorldSprings: a new 46-pool social bathing hot spot and spa
A large new mineral springs destination has launched in Texas, inspired by some of the world’s most famous hot springs – such as Jordan’s Dead Sea, Iceland’s Blue Lagoon and Mexico’s Grutas Tolantongo.
New study uncovers hidden wellness market segments
A thought-provoking, US national probability study, The WELLSurvey™, has revealed that the majority of Americans now include several health and wellness practices in their everyday lives. They also view the concepts of 'wellness' and 'wellbeing' differently.
+ More news   
 
COMPANY PROFILES
Wynne Business Consulting and Education

Wynne Business, founded in 1998, specialises in creating, growing and fine- tuning spas, salons, wel [more...]
+ More profiles  
DIRECTORY
+ More directory  
DIARY

 

28-29 Jul 2024

Les Nouvelles Esthetiques Spa Conference 2024

Southern Sun Rosebank, Johannesburg, South Africa
03-05 Sep 2024

ASEAN Patio Pool Spa Expo

IMPACT Exhibition Center, Bangkok, Thailand
+ More diary  
 


CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS