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The Covery inks partnership with Aura Spa to bring recovery services to Northeastern US
By Megan Whitby 21 Mar 2024
The Covery aims to alleviate the stresses of daily life by emphasising recovery and stress-relieving practices such as cryotherapy Credit: Shutterstock/Jacob Lund
The Covery has entered into a licensing partnership with Aura Spa to increase access to recovery and wellness therapies in the US
The partnership will initially introduce The Covery's services to three Aura Spa locations in the Northeast, with potential for further expansion
Services on offer will include IV therapy, NAD infusions, hyperbaric oxygen therapy, cryotherapy and lymphatic drainage compression
The Covery currently operates 12 locations, with 85 new franchises in development and plans to sell territories to over 50+ franchisees by the end of 2024
The Covery, a lifestyle optimisation wellness brand, has announced a new licensing partnership with Aura Spa, solidifying its commitment to broadening access to recovery and wellness therapies throughout the US.

This strategic partnership will introduce The Covery and its services to three Aura Spa locations in the Northeast – in Washington DC and Northern Virginia – with the potential to expand further in the future.

Aura Spa plans to integrate a variety of The Covery’s offerings, including IV therapy, NAD infusions, hyperbaric oxygen therapy, cryotherapy and lymphatic drainage compression.

The Covery currently has 12 locations open, with 85 new franchises currently in development, as well as several resort and wellness licenses in place, and plans to sell upwards of 50+ territories by the end of 2024.

As the fitness industry embraces new trends like HIIT, yoga and Pilates, The Covery wants to champion the idea that the recovery process is just as crucial as the workout itself.

Recognising the universal applicability of this concept, The Covery aims to alleviate the stresses of daily life by emphasising recovery and stress-relieving practices.

Aaron Moore, president of Aura Spa, said: “The Covery's passionate approach to wellness services and its outstanding support in product launches were compelling factors in our decision to join forces with their brand.

“This partnership presents us with the opportunity to extend our list of services available to the communities we serve and provide them with a more well-balanced approach to wellness.”

Tatum Crews, CEO of The Covery, said: “As we navigate further growth and evolution within the wellness sector, we anticipate that this partnership will play a pivotal role in enhancing individuals’ relaxation, revitalisation and rejuvenation needs through the combination of our exceptional services."

As The Covery continues its franchise expansion, it is actively seeking multi-unit franchise partners, specifically in the Southeast part of the country.

The initial franchise fee is US$39,500 (€36,400, £31,000) for the first location. For more information, visit The Covery’s official website.


News
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21 May 2024
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NEWS
The Covery inks partnership with Aura Spa to bring recovery services to Northeastern US
POSTED 21 Mar 2024 . BY Megan Whitby
The Covery aims to alleviate the stresses of daily life by emphasising recovery and stress-relieving practices such as cryotherapy Credit: Shutterstock/Jacob Lund
Credit: The Covery
This partnership will play a pivotal role in enhancing individuals’ relaxation, revitalisation and rejuvenation needs
– Tatum Crews
The Covery has entered into a licensing partnership with Aura Spa to increase access to recovery and wellness therapies in the US
The partnership will initially introduce The Covery's services to three Aura Spa locations in the Northeast, with potential for further expansion
Services on offer will include IV therapy, NAD infusions, hyperbaric oxygen therapy, cryotherapy and lymphatic drainage compression
The Covery currently operates 12 locations, with 85 new franchises in development and plans to sell territories to over 50+ franchisees by the end of 2024
The Covery, a lifestyle optimisation wellness brand, has announced a new licensing partnership with Aura Spa, solidifying its commitment to broadening access to recovery and wellness therapies throughout the US.

This strategic partnership will introduce The Covery and its services to three Aura Spa locations in the Northeast – in Washington DC and Northern Virginia – with the potential to expand further in the future.

Aura Spa plans to integrate a variety of The Covery’s offerings, including IV therapy, NAD infusions, hyperbaric oxygen therapy, cryotherapy and lymphatic drainage compression.

The Covery currently has 12 locations open, with 85 new franchises currently in development, as well as several resort and wellness licenses in place, and plans to sell upwards of 50+ territories by the end of 2024.

As the fitness industry embraces new trends like HIIT, yoga and Pilates, The Covery wants to champion the idea that the recovery process is just as crucial as the workout itself.

Recognising the universal applicability of this concept, The Covery aims to alleviate the stresses of daily life by emphasising recovery and stress-relieving practices.

Aaron Moore, president of Aura Spa, said: “The Covery's passionate approach to wellness services and its outstanding support in product launches were compelling factors in our decision to join forces with their brand.

“This partnership presents us with the opportunity to extend our list of services available to the communities we serve and provide them with a more well-balanced approach to wellness.”

Tatum Crews, CEO of The Covery, said: “As we navigate further growth and evolution within the wellness sector, we anticipate that this partnership will play a pivotal role in enhancing individuals’ relaxation, revitalisation and rejuvenation needs through the combination of our exceptional services."

As The Covery continues its franchise expansion, it is actively seeking multi-unit franchise partners, specifically in the Southeast part of the country.

The initial franchise fee is US$39,500 (€36,400, £31,000) for the first location. For more information, visit The Covery’s official website.
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The Well names Zeev Sharon chief development officer and announces plans for Swiss debut
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QC New York, a luxury Italian day spa on Governors Island, will expand its offering this July by adding an extra 15,000sq ft of space. This new area will feature sensory saunas, waterfalls, a salt room, an ice room, a lavender room, a 142-seat bistro and a waterbed relaxation room.
Wellness real estate market booming – forecast to reach $913bn by 2028, reports GWI
The Global Wellness Institute (GWI) has released promising new research on the wellness real estate market at its third-annual Wellness Real Estate & Communities Symposium in Manhattan.
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Paul Hawco, a seasoned figure in the international wellness industry, has assumed the role of executive director – integrated wellbeing at independent, hospitality group Banyan Group.
Ritz-Carlton Reynolds, Lake Oconee, unveils new-look lakeside destination spa
The Ritz-Carlton Reynolds, Lake Oconee in the southeastern US state of Georgia is celebrating a new milestone after unveiling its newly renovated 27,000sq ft destination spa.
Art-inspired urban spa to launch at stylish new London hotel, Art’otel London Hoxton
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30-30 May 2024

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Four Seasons Hotel George V, Paris, France
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