Art of Cryo
Art of Cryo
Art of Cryo
 
EMPLOYERS: POST A JOB
Free ezines & magazines
News Video Training Products Magazines Spa Business spa-kit Handbook What's on Advertise Subscribe
Catalogue gallery
More catalogues
Diary dates
Powered by leisurediary.com
18-22 May 2024
The Ravenala Attitude Hotel, Mauritius
23-24 May 2024
Large Hall of the Chamber of Commerce (Erbprinzenpalais), Wiesbaden, Germany
30-30 May 2024
Four Seasons Hotel George V, Paris, France
30 May - 02 Jun 2024
Rimini Exhibition Center, Rimini, Italy
06-07 Jun 2024
Sataman Viilu , Jyväskylä, Finland
11-13 Jun 2024
Raffles City Convention Centre, Singapore, Singapore
22-22 Jun 2024
Worldwide,
22-24 Jun 2024
Las Vegas Convention Center, Las Vegas, United States
Ronaldo crashes the app store with launch of new wellness, fitness and health app, Erakulis
By Kath Hudson 05 Apr 2024
Cristiano Ronaldo is the latest celebrity to launch a fitness app Credit: Cristiano Ronaldo/Erakulis/CR7
Cristiano Ronaldo has launched his new healthy lifestyle app, Erakulis
Erakulis offers a holistic approach including fitness, nutrition and mental health. Included are live videocall links to experts
The app's launch is thought to have broken the App Store, which crashed within minutes of it launching, given interest from Ronaldo's fans
The star has 627 million social media followers on Instagram
Portugese footballer, Cristiano Ronaldo, has launched a health and wellness app that harmonises advice on fitness, nutrition and mental wellness in one seamless experience.

Renowned for his healthy habits and routines, which have afforded him a long and successful footballing career at the top of the game – he is now 39 – Ronaldo has provided guidance for the app known as Erakulis. Marketed as a lifestyle revolution, Erakulis takes a holistic approach to health and wellbeing.

"As a professional athlete, discipline, focus, and balance have been key to my success on the field,” says Ronaldo. “The countless hours of training, attention to nutrition, and mental preparation have played a crucial role in my journey and we've added these features into Erakulis."

The app, which launched on 3 April, is thought to have broken the app store, which crashed a short time after the launch. Ronaldo has 627 million followers on Instagram and pre-launch marketing for Erakulis racked up over 10 million views within hours of going live.

The app gives access to personalised wellness plans offering fitness, nutritional and mental wellness advice to meet the individuals’ needs and goals with a videocall feature, which gives access to health and wellness experts and the option to join an online community to support and motivate. Challenges and awards, articles and recipes are also part of the mix.

Those who signed up before the launch were offered a 50 per cent discount. The app is priced at €4.99 a month and Ronaldo claims the online appointments, online community and one-stop approach sets it apart from similar apps.

A number of celebrities are launching apps to share and monetise the fitness and wellbeing knowledge that informs their own lifestyles. These include Hollywood actor, Chris Hemsworth, with his Centr app which includes a variety of workouts, meal plans, meditations and mindfulness advice and a recently launched Centr equipment line.

Legendary body-buildier, Arnold Schwarzenegger, is using his immense profile to build an online fitness community called Arnold’s Pump Club, which includes a daily motivational email providing workout tips and lifestyle advice and the option to subscribe to The Pump app, which delivers workout programmes, motivational tips, a personalised habit tracker and a positive online community.

Triathlete Olympians, Alistair and Jonny Brownlee joined forces with Challenge Family to offer a virtual coaching platform, delivered via TrainingPeaks last year, featuring more than 350 training programmes, nutritional advice, expert insights from Olympic-level coaches and a supportive online community – more recently they've launched a free artificial intelligence tool calledAsk AI.

World-renowned survivalist, Bear Grylls, worked with Imperial College London, as well as a heavy-hitting team of breathwork and mental health experts, to deliver a mental wellbeing app, Mettle, aimed at specifically at men, which takes some of the perceived fluffiness out of mindfulness.

Well-trusted British celebrities, television presenter, Davina McCall and 90s popstar, Mylene Klass offer female-focussed, online workouts. American actress, Julianne Hough, set up the dance-based Kinrgy, as an online community, which has now been reverse-engineered into a bricks and mortar model, in partnership with Xponential Fitness.

With a growing choice of celebrity apps, the success will likely depend on the size of their fanbases, which bodes well for Ronaldo. With his own signature museum, CR7, Ronaldo is no stranger to self-promotion and is also widely regarded as one of the greatest footballers of all time, having won five Ballon d’Or awards, three UEFA Men’s Player of the Year Awards and four European Golden Shoes – the most by a European player.

Ronaldo began his footballing career with Sporting CP, before signing to Manchester United in 2003; six years later he transferred to Real Madrid for £80 million and a salary of €15 million – the most expensive transfer to date at the time. He has since moved to Al Nassr for a rumoured €220 million. Ronaldo has 627 million followers on Instagram, the most of anyone on the planet.

For the consumer these apps and online workouts provide a rich, and potentially transformational, resource of knowledge. The choice is also potentially overwhelming and could lead to people taking out multiple subscriptions some of which may not be used, with this negatively impacting motivation.

What impact will this growth in celebrity apps have on the fitness industry? Will they be competition for memberships or will they inspire more people to join gyms so they can do the workouts? Will they reach out to the 85 per cent who are not currently members, or do they sell an unattainable dream? We’re interested to know your thoughts: [email protected]

MORE RONALDO
Find out more about Cristiano Ronaldo's business interests in the health and fitness and wellness markets in our profile in HCM magazine – click here for more details.



News
1 to 12 of 8718 news stories
21 May 2024
Modern US wellness brand The Well has promoted Zeev Sharon, formerly VP of real estate, to chief development officer. Sharon will oversee its global expansion to help grow the business’ branded residential, hospitality and club ... More
20 May 2024
QC New York, a luxury Italian day spa on Governors Island, will expand its offering this July by adding an extra 15,000sq ft of space. This new area will feature sensory saunas, waterfalls, a salt ... More
17 May 2024
The Global Wellness Institute (GWI) has released promising new research on the wellness real estate market at its third-annual Wellness Real Estate & Communities Symposium in Manhattan. The GWI defines wellness real estate as homes ... More
14 May 2024
Paul Hawco, a seasoned figure in the international wellness industry, has assumed the role of executive director – integrated wellbeing at independent, hospitality group Banyan Group. With a background in therapy and fitness training, Hawco ... More
10 May 2024
The Ritz-Carlton Reynolds, Lake Oconee in the southeastern US state of Georgia is celebrating a new milestone after unveiling its newly renovated 27,000sq ft destination spa. The vision behind the refresh was to create a ... More
09 May 2024
Art’otel, Radisson’s contemporary art-inspired lifestyle hotel brand, has strengthened its presence in London with a new hotel in Hoxton fusing art, design and hospitality. The location features 357 art-inspired guest bedrooms and suites all with ... More
08 May 2024
HoloBike, a holographic training bike that simulates trail rides in lifelike 3D, is aiming to push indoor cycling technology up a gear. A California-based group of engineers and designers, Saga Holographic, have been working on ... More
08 May 2024
Luxury hotel brand Aman, widely known for its strong spa focus, has just launched its much-talked-about sister brand Janu in Tokyo – complete with a 4,000sq m urban wellness retreat. Janu Tokyo is only the ... More
07 May 2024
Equinox, has teamed up with health platform, Function Health, to offer 100 comprehensive laboratory tests, giving members vital insights into their internal health as part of an Optimize by Equinox membership. Priced at US$40,000 a ... More
07 May 2024
Spanish wellness brand SHA Wellness Clinic is busy preparing to bolster its wellness portfolio in 2026 with a hyper-exclusive island wellness enclave in AlJurf, UAE. SHA Emirates Island at AlJurf – created by Abu Dhabi-based ... More
03 May 2024
The historic Breakers Hotel in Long Beach, California, is set to reopen in mid-2024 as a Fairmont Hotels & Resorts property after a significant restoration and redevelopment project. The project, initially unveiled in 2022 by ... More
03 May 2024
High-end five-star hotel company Kempinski Hotels is making its mark in Vietnam with a luxury waterfront property overlooking the Saigon River. Set to open by 2026, Kempinski Saigon River – designed by Kengo Kuma & ... More
     
International SPA Association - iSPA
Art of Cryo
Company Profile
Sothys Paris
Founded in 1946, Sothys is owned by the Mas family. Chief executive Christian Mas oversees the [more]
 
MORE PROFILES
Featured Supplier
The sound of success: three ways music can boost spa revenue according to Myndstream’s Freddie Moross
At Myndstream, we understand the power of music elevates the spa experience. But did you know it can also be a powerful revenue generator? ... more
Living Earth Crafts
Product news
JK Wellness' full-body LED light therapy bed Revive Pro IR Laydown makes global debut
JK Wellness' full-body LED light therapy bed Revive Pro IR Laydown makes global debut
First standalone Elemis store to open in London’s Covent Garden
First standalone Elemis store to open in London’s Covent Garden
Klafs launches all-new Taras outdoor sauna
Klafs launches all-new Taras outdoor sauna
Unlocking the power of energy: W3Spa EMEA 2024 gears up to ignite new industry connections in Sardinia
Unlocking the power of energy: W3Spa EMEA 2024 gears up to ignite new industry connections in Sardinia
GM Collin introduces pro-ageing Poly-Acid Peel Serum
GM Collin introduces pro-ageing Poly-Acid Peel Serum
Triple defence: Elemental Herbology's latest SPF shields against sun damage, blue light and pollution
Triple defence: Elemental Herbology's latest SPF shields against sun damage, blue light and pollution
Directory

 
JOBS
NEWS
VIDEO
TRAINING
PRODUCTS
MAGAZINE
 
SPA BUSINESS
SPA-KIT.NET
SPA BUSINESS HANDBOOK
SUBSCRIBE
ADVERTISE
FREE DIGITAL SUBSCRIPTIONS
CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024



Art of Cryo
Art of Cryo
Art of Cryo
Art of Cryo
News   Products   Magazine
NEWS
Ronaldo crashes the app store with launch of new wellness, fitness and health app, Erakulis
POSTED 05 Apr 2024 . BY Kath Hudson
Cristiano Ronaldo is the latest celebrity to launch a fitness app Credit: Cristiano Ronaldo/Erakulis/CR7
Cristiano Ronaldo has launched his new healthy lifestyle app, Erakulis
Erakulis offers a holistic approach including fitness, nutrition and mental health. Included are live videocall links to experts
The app's launch is thought to have broken the App Store, which crashed within minutes of it launching, given interest from Ronaldo's fans
The star has 627 million social media followers on Instagram
Portugese footballer, Cristiano Ronaldo, has launched a health and wellness app that harmonises advice on fitness, nutrition and mental wellness in one seamless experience.

Renowned for his healthy habits and routines, which have afforded him a long and successful footballing career at the top of the game – he is now 39 – Ronaldo has provided guidance for the app known as Erakulis. Marketed as a lifestyle revolution, Erakulis takes a holistic approach to health and wellbeing.

"As a professional athlete, discipline, focus, and balance have been key to my success on the field,” says Ronaldo. “The countless hours of training, attention to nutrition, and mental preparation have played a crucial role in my journey and we've added these features into Erakulis."

The app, which launched on 3 April, is thought to have broken the app store, which crashed a short time after the launch. Ronaldo has 627 million followers on Instagram and pre-launch marketing for Erakulis racked up over 10 million views within hours of going live.

The app gives access to personalised wellness plans offering fitness, nutritional and mental wellness advice to meet the individuals’ needs and goals with a videocall feature, which gives access to health and wellness experts and the option to join an online community to support and motivate. Challenges and awards, articles and recipes are also part of the mix.

Those who signed up before the launch were offered a 50 per cent discount. The app is priced at €4.99 a month and Ronaldo claims the online appointments, online community and one-stop approach sets it apart from similar apps.

A number of celebrities are launching apps to share and monetise the fitness and wellbeing knowledge that informs their own lifestyles. These include Hollywood actor, Chris Hemsworth, with his Centr app which includes a variety of workouts, meal plans, meditations and mindfulness advice and a recently launched Centr equipment line.

Legendary body-buildier, Arnold Schwarzenegger, is using his immense profile to build an online fitness community called Arnold’s Pump Club, which includes a daily motivational email providing workout tips and lifestyle advice and the option to subscribe to The Pump app, which delivers workout programmes, motivational tips, a personalised habit tracker and a positive online community.

Triathlete Olympians, Alistair and Jonny Brownlee joined forces with Challenge Family to offer a virtual coaching platform, delivered via TrainingPeaks last year, featuring more than 350 training programmes, nutritional advice, expert insights from Olympic-level coaches and a supportive online community – more recently they've launched a free artificial intelligence tool calledAsk AI.

World-renowned survivalist, Bear Grylls, worked with Imperial College London, as well as a heavy-hitting team of breathwork and mental health experts, to deliver a mental wellbeing app, Mettle, aimed at specifically at men, which takes some of the perceived fluffiness out of mindfulness.

Well-trusted British celebrities, television presenter, Davina McCall and 90s popstar, Mylene Klass offer female-focussed, online workouts. American actress, Julianne Hough, set up the dance-based Kinrgy, as an online community, which has now been reverse-engineered into a bricks and mortar model, in partnership with Xponential Fitness.

With a growing choice of celebrity apps, the success will likely depend on the size of their fanbases, which bodes well for Ronaldo. With his own signature museum, CR7, Ronaldo is no stranger to self-promotion and is also widely regarded as one of the greatest footballers of all time, having won five Ballon d’Or awards, three UEFA Men’s Player of the Year Awards and four European Golden Shoes – the most by a European player.

Ronaldo began his footballing career with Sporting CP, before signing to Manchester United in 2003; six years later he transferred to Real Madrid for £80 million and a salary of €15 million – the most expensive transfer to date at the time. He has since moved to Al Nassr for a rumoured €220 million. Ronaldo has 627 million followers on Instagram, the most of anyone on the planet.

For the consumer these apps and online workouts provide a rich, and potentially transformational, resource of knowledge. The choice is also potentially overwhelming and could lead to people taking out multiple subscriptions some of which may not be used, with this negatively impacting motivation.

What impact will this growth in celebrity apps have on the fitness industry? Will they be competition for memberships or will they inspire more people to join gyms so they can do the workouts? Will they reach out to the 85 per cent who are not currently members, or do they sell an unattainable dream? We’re interested to know your thoughts: [email protected]

MORE RONALDO
Find out more about Cristiano Ronaldo's business interests in the health and fitness and wellness markets in our profile in HCM magazine – click here for more details.

MORE NEWS
The Well names Zeev Sharon chief development officer and announces plans for Swiss debut
Modern US wellness brand The Well has promoted Zeev Sharon, formerly VP of real estate, to chief development officer.
QC New York to unveil 15,000sq ft multimillion-dollar expansion in July
QC New York, a luxury Italian day spa on Governors Island, will expand its offering this July by adding an extra 15,000sq ft of space. This new area will feature sensory saunas, waterfalls, a salt room, an ice room, a lavender room, a 142-seat bistro and a waterbed relaxation room.
Wellness real estate market booming – forecast to reach $913bn by 2028, reports GWI
The Global Wellness Institute (GWI) has released promising new research on the wellness real estate market at its third-annual Wellness Real Estate & Communities Symposium in Manhattan.
Banyan Group appoints Paul Hawco to spearhead wellness strategy
Paul Hawco, a seasoned figure in the international wellness industry, has assumed the role of executive director – integrated wellbeing at independent, hospitality group Banyan Group.
Ritz-Carlton Reynolds, Lake Oconee, unveils new-look lakeside destination spa
The Ritz-Carlton Reynolds, Lake Oconee in the southeastern US state of Georgia is celebrating a new milestone after unveiling its newly renovated 27,000sq ft destination spa.
Art-inspired urban spa to launch at stylish new London hotel, Art’otel London Hoxton
Art’otel, Radisson’s contemporary art-inspired lifestyle hotel brand, has strengthened its presence in London with a new hotel in Hoxton fusing art, design and hospitality.
+ More news   
 
COMPANY PROFILES
SpaSoft Springer-Miller International

SpaSoft has been a spa technology leader for more than 15 years. The company is part of the Jonas [more...]
+ More profiles  
DIRECTORY
+ More directory  
DIARY

 

18-22 May 2024

Eco Resort Network

The Ravenala Attitude Hotel, Mauritius
23-24 May 2024

European Health Prevention Day

Large Hall of the Chamber of Commerce (Erbprinzenpalais), Wiesbaden, Germany
+ More diary  
 


CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS