Everlast, the brand of choice for generations of world champion athletes, is set to open its brand new concept club combining the best of fitness studios, combat sports and the functional gym floor.
The gym showcases weightlifting, HIIT and bootcamp style classes for all fitness levels – as well as an incredible free weights area with no shortage of top of the range equipment from the iconic brands within the Core Health & Fitness equipment portfolio;
• Star Trac cardio equipment.
• StairMaster HIIT products, including the infamous Gauntlet.
• Nautilus strength, including Inspiration, Impact and Leverage ranges.
• AC Sport Schwinn bikes in the group cycling studio – ‘Cranked’.
• Throwdown rigs and accessories for functional fitness.
Everlast Gyms is the ultimate destination for individuals of all abilities and a space for the chance to truly change their fitness regime for the better.
Peter Rigg, director of UK sales for Core Health & Fitness comments: “It’s fantastic to work with Everlast on this exciting new project. The variety of innovative zones gives members a host of options to maximise their training while creating a premium boutique offering at affordable pricing for all.
“The club really makes a statement to the fitness industry with lots more exciting projects to come.”
Denton will also see the creation of new jobs in the area, for gym staff, personal trainers and class instructors.
The gym will open on the 27 December to the public and the first month will be just £5 for the first 500 who join. There will also be an open week from the 13-18 December for people to see the gym with their own eyes, open from 8am-7pm.
Daniel Summerson, head of fitness elevation for Frasers Group said: “We’re absolutely delighted to open our first Everlast Gym concept club in Denton. The new gym opening will provide the people of Denton with a gym they’ve never experienced before which is not often seen at the price range.
“This is a huge moment for the Everlast brand, and with 38 further clubs to be transformed over the next two years, this is just the beginning. We can’t wait to get started and give the people of Denton an affordable, yet luxury gym experience.”
All clubs will feature the latest MyZone heart rate technology, giving gym-goers the opportunity to track exactly how hard they are working while in the gym. The MyZone technology is used by consumers to push people and challenge them – giving them clear goals and results.
Future openings have also been announced, with 38 former DW Fitness Gyms to be transformed over the next 24 months. Starting with Preston in early 2022, the refurbishments will see a new, accessible unique gym experience across the UK.
