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1 to 12 of 2572 news stories
Zenoti shares time-saving revenue strategies for busy spa owners
By Megan Whitby 25 Aug 2022
Credit: Zenoti
Running a spa is no easy feat. In a single day, you might manage scheduling, marketing, financials, facilities and more. Your to-do list leaves little time to consider how to increase revenue and drive your brand forward – but you can grow your earnings with ease. Here are some ideas.

Crucially, encouraging your current clientele to visit often and spend more requires fewer resources than competing for new guests. In fact, research from Lee Resources shows that acquiring a new guest can cost up to five times more than retaining one.

To help busy spa owners generate more revenue, the all-in-one spa software brand Zenoti created a whitepaper which Spa Business readers can download for free.
The whitepaper offers suggestions like:

Use targeted guest lists: speak to guests based on their behaviour. Utilise data insights like age, goals, and skin or hair type, to send personalised emails or texts likely to inspire action.

Don’t offer discounts when they aren’t needed: if you apply a one-size-fits-all approach to your promotions, you risk giving discounts to guests who would have returned regularly and paid full price regardless. Instead, create custom promotions that offer something meaningful and new to people most likely to show interest.

Make upselling easy: use automated pop-ups in your spa software to remind your team of upsell opportunities. In addition, integrate those messages into your online or app guest experience, suggesting add-on or higher-priced services based on the guest’s actions.

For more tips to boost your bottom line, download the full whitepaper: Four strategies for maximising spa revenue.

Product news
1 to 12 of 2572 news stories
21 Sep 2023
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18 Sep 2023
Australian skincare brand Subtle Energies has marked its 30th anniversary with new products, treatments and a sustainable packaging upgrade. Originating as a clinic focused on treating chronic ailments, Subtle Energies has evolved into a global ... More
15 Sep 2023
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12 Sep 2023
Spa equipment manufacturer Living Earth Crafts (LEC) has introduced a new space-saving treatment chair to accommodate an array of spa, aesthetic, IV and medi-spa treatments. The low-height range Tribeca chair easily converts to a full-sized ... More
19 Sep 2023
Leading spa and wellness equipment supplier and manufacturer Living Earth Crafts (LEC) is proud to introduce the Tribeca All-in-One Treatment Chair. With a space-saving footprint, the chair is versatile enough to accommodate a broad array ... More
11 Sep 2023
Swissline has developed a brand-new night cream that helps address pigmentation, melasma and dark spots, while reducing lines, wrinkles and inflammation. The product features the same texture and night-only technologies used in Swissline’s existing Luxe-Lift ... More
08 Sep 2023
Elemis’ iconic Pro-Collagen Cleansing Balm is now available in a new aromatic blending notes of fig, raspberry and bergamot. The three-in-one transforming texture remains the same, melting away makeup, grime and surface pollutants, but with ... More
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Premium South African spa and skincare brand Terres d’Afrique* has announced new partnerships with four Sub-Saharan African properties. Designed to harness Africa’s botanical heritage, the vegan brand based in Johannesburg creates a comprehensive range of ... More
31 Aug 2023
Spas embracing technology strategically position themselves as first-choice establishments. They differentiate themselves by offering innovative and personalised treatment paths that surpass the expectations of today's discerning customers. Iyashi Dôme’s Japanese infrared sauna technology does just ... More
     
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PROMOTION
Zenoti shares time-saving revenue strategies for busy spa owners
25 Aug 2022
/ Zenoti
Running a spa is no easy feat. In a single day, you might manage scheduling, marketing, financials, facilities and more. Your to-do list leaves little time to consider how to increase revenue and drive your brand forward – but you can grow your earnings with ease. Here are some ideas.

Crucially, encouraging your current clientele to visit often and spend more requires fewer resources than competing for new guests. In fact, research from Lee Resources shows that acquiring a new guest can cost up to five times more than retaining one.

To help busy spa owners generate more revenue, the all-in-one spa software brand Zenoti created a whitepaper which Spa Business readers can download for free.
The whitepaper offers suggestions like:

Use targeted guest lists: speak to guests based on their behaviour. Utilise data insights like age, goals, and skin or hair type, to send personalised emails or texts likely to inspire action.

Don’t offer discounts when they aren’t needed: if you apply a one-size-fits-all approach to your promotions, you risk giving discounts to guests who would have returned regularly and paid full price regardless. Instead, create custom promotions that offer something meaningful and new to people most likely to show interest.

Make upselling easy: use automated pop-ups in your spa software to remind your team of upsell opportunities. In addition, integrate those messages into your online or app guest experience, suggesting add-on or higher-priced services based on the guest’s actions.

For more tips to boost your bottom line, download the full whitepaper: Four strategies for maximising spa revenue.
Zenoti
Address: Jackson House, Sibson Road, Sale, Manchester, M33 7RR, United Kingdom
PRODUCT NEWS
Biologique Recherche updates Solar Range with two new suncare products
Biologique Recherche has expanded its suncare line with a new supplement, Helios3, and sunscreen product for the body, Protection U.V. Corps SPF 50.
Subtle Energies rings in 30th anniversary with new Biotechnology Skincare range and packaging overhaul
Australian skincare brand Subtle Energies has marked its 30th anniversary with new products, treatments and a sustainable packaging upgrade.
The Madison Collection unveils The Tuxedo Collection
Introducing the Tuxedo Collection, The Madison Collection’s newest luxury linen and robe range which is fade-resistant, quick-drying and chlorine-compatible.
Living Earth Crafts launches Tribeca All-in-One Medi-Spa Chair
Spa equipment manufacturer Living Earth Crafts (LEC) has introduced a new space-saving treatment chair to accommodate an array of spa, aesthetic, IV and medi-spa treatments.
Swissline unveils Cell Shock White Brightening Intensified Night Cream
Swissline has developed a brand-new night cream that helps address pigmentation, melasma and dark spots, while reducing lines, wrinkles and inflammation.
Elemis launches limited-edition Green Fig Pro-Collagen Cleansing Balm
Elemis’ iconic Pro-Collagen Cleansing Balm is now available in a new aromatic blending notes of fig, raspberry and bergamot.
Terres d’Afrique expands African footprint with four new luxury spa partnerships
Premium South African spa and skincare brand Terres d’Afrique* has announced new partnerships with four Sub-Saharan African properties.
Milana Knowles joins Gharieni as vice president of US business development
Gharieni Group has announced the appointment of Milana Knowles as its new vice president of business development for the US.
Himalayan Source introduces Himalayan Salt Capsule
Himalayan Source has launched the Himalayan Salt Capsule to help spa, wellness and fitness facilities or residences upgrade their offering with halotherapy.
Esse’s latest skincare trio taps live probiotics to boost aesthetic treatments’ effects
Microbiome skincare and spa brand Esse Skincare has launched three new products containing lactobacillus bacteria to boost the effect of medical aesthetic treatments.
Alqvimia unveils Bust Firming Body Lotion and new décolletage treatment
Spanish aromatherapy spa and skincare brand Alqvimia has introduced a new pro-ageing solution for the neck, chest and decollete area; the Bust Firming Body Lotion.
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Himalayan salt stone massage specialist Saltability has teamed up with US spa franchisor Massage Envy Spas to launch a pilot programme for its signature Restore Himalayan Salt Stone Massage in Southern Florida.
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04-06 Oct 2023

27th European Spas Congress

Karlovy Vary , Czech Republic
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