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1 to 12 of 2611 news stories
Zenoti shares time-saving revenue strategies for busy spa owners
By Megan Whitby 25 Aug 2022
Credit: Zenoti
Running a spa is no easy feat. In a single day, you might manage scheduling, marketing, financials, facilities and more. Your to-do list leaves little time to consider how to increase revenue and drive your brand forward – but you can grow your earnings with ease. Here are some ideas.

Crucially, encouraging your current clientele to visit often and spend more requires fewer resources than competing for new guests. In fact, research from Lee Resources shows that acquiring a new guest can cost up to five times more than retaining one.

To help busy spa owners generate more revenue, the all-in-one spa software brand Zenoti created a whitepaper which Spa Business readers can download for free.
The whitepaper offers suggestions like:

Use targeted guest lists: speak to guests based on their behaviour. Utilise data insights like age, goals, and skin or hair type, to send personalised emails or texts likely to inspire action.

Don’t offer discounts when they aren’t needed: if you apply a one-size-fits-all approach to your promotions, you risk giving discounts to guests who would have returned regularly and paid full price regardless. Instead, create custom promotions that offer something meaningful and new to people most likely to show interest.

Make upselling easy: use automated pop-ups in your spa software to remind your team of upsell opportunities. In addition, integrate those messages into your online or app guest experience, suggesting add-on or higher-priced services based on the guest’s actions.

For more tips to boost your bottom line, download the full whitepaper: Four strategies for maximising spa revenue.

Product news
1 to 12 of 2611 news stories
30 Nov 2023
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24 Nov 2023
The Botanicals is Siminetti’s newest Mother of Pearl decorative panelling collection, inspired by the distinctive patterns found in botany and plant life. Celebrating the natural world, the designs were selected to help make a soothing ... More
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Caudalie has introduced the next generation of its pro-ageing Resveratrol-lift range which has been updated with plant-based collagen, called Vegan Collagen 1. The new ingredient has been combined with Caudalie's exclusive patent, which according to ... More
24 Nov 2023
The spa industry has typically focused on training its teams in two areas; product knowledge/sales and treatment delivery. However, there is a third equally important skill that is being missed: soft skills or the “ability ... More
20 Nov 2023
ESPA has expanded its Optimal Skin Pro collection with a new oil-to-milk cleanser; the Optimal Skin Cleansing Oil. “We’re thrilled to launch a cleansing oil suitable for all skin types,” said Daniel Golby, ESPA managing ... More
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Easy Glowing is Temple Spa’s latest cleanser – designed to leave the skin with a radiant glow, balance the complexion and help support a healthy microbiome. The gel cleanser transforms into an oil once applied ... More
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15 Nov 2023
Microbiome skincare and spa brand Esse Skincare has expanded its global footprint to reach the US. “The bulk of the company’s sales are in Scandinavia and Northern Europe and the US is a natural next ... More
01 Dec 2023
A pioneer for over 20 years, Paris-based Iyashi Dôme has never followed trends but always stayed committed to true detoxification by championing the benefits of the original Japanese sauna: the Iyashi Dôme. The globally-acclaimed device ... More
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13 Nov 2023
Luxury Dubai hotel Burj Al Arab has introduced Swissline skincare into its Talise Spa with nine new facials, including one created exclusively for the property. The signature Clinic Lémanic Sublime Youth Infusion treatment combines Swissline ... More
     
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Oakworks Inc
Oakworks Inc
Oakworks Inc
Oakworks Inc
News   Products   Magazine
PROMOTION
Zenoti shares time-saving revenue strategies for busy spa owners
25 Aug 2022
/ Zenoti
Running a spa is no easy feat. In a single day, you might manage scheduling, marketing, financials, facilities and more. Your to-do list leaves little time to consider how to increase revenue and drive your brand forward – but you can grow your earnings with ease. Here are some ideas.

Crucially, encouraging your current clientele to visit often and spend more requires fewer resources than competing for new guests. In fact, research from Lee Resources shows that acquiring a new guest can cost up to five times more than retaining one.

To help busy spa owners generate more revenue, the all-in-one spa software brand Zenoti created a whitepaper which Spa Business readers can download for free.
The whitepaper offers suggestions like:

Use targeted guest lists: speak to guests based on their behaviour. Utilise data insights like age, goals, and skin or hair type, to send personalised emails or texts likely to inspire action.

Don’t offer discounts when they aren’t needed: if you apply a one-size-fits-all approach to your promotions, you risk giving discounts to guests who would have returned regularly and paid full price regardless. Instead, create custom promotions that offer something meaningful and new to people most likely to show interest.

Make upselling easy: use automated pop-ups in your spa software to remind your team of upsell opportunities. In addition, integrate those messages into your online or app guest experience, suggesting add-on or higher-priced services based on the guest’s actions.

For more tips to boost your bottom line, download the full whitepaper: Four strategies for maximising spa revenue.
Zenoti
Address: Jackson House, Sibson Road, Sale, Manchester, M33 7RR, United Kingdom
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Caudalie’s Resveratrol-lift range relaunched and reformulated with plant-based collagen
Caudalie has introduced the next generation of its pro-ageing Resveratrol-lift range which has been updated with plant-based collagen, called Vegan Collagen 1.
ESPA launches Optimal Skin Cleansing Oil to purify and hydrate
ESPA has expanded its Optimal Skin Pro collection with a new oil-to-milk cleanser; the Optimal Skin Cleansing Oil.
Temple Spa unveils Easy Glowing cleanser enriched with vitamin C
Easy Glowing is Temple Spa’s latest cleanser – designed to leave the skin with a radiant glow, balance the complexion and help support a healthy microbiome.
Esse Skincare goes stateside and expands into US market
Microbiome skincare and spa brand Esse Skincare has expanded its global footprint to reach the US.
Swissline debuts at Burj Al Arab Jumeirah
Luxury Dubai hotel Burj Al Arab has introduced Swissline skincare into its Talise Spa with nine new facials, including one created exclusively for the property.
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Mauli Rituals, a UK-based ayurvedic spa brand, is taking its hair, skin, body and mind products worldwide.
Lemi introduces new Milano treatment bed range
Italian spa and wellness equipment supplier Lemi Group has unveiled the new Milano treatment bed, available in either the Classic or Evo model.
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