Music has always been part of the traditional spa journey. Now, thanks to increasing consumer awareness about how music can powerfully improve health and wellbeing – music is becoming an even more important part of the experience spas can offer.

Many consumers consider music a fundamental part of their approach to self-care, with studies showing 89 per cent of people believe music is essential for their health and wellbeing (British Academy of Sound Therapy). This means creating an elevated audio experience within spas is critical to attracting business in 2023 and beyond.

Furthermore, the global pandemic drove more people to begin using music to improve wellbeing. According to the Global Wellness Institute: “As we emerge from the pandemic... the wellness economy will return to its robust growth. We project 9.9 per cent average annual growth, with the wellness economy reaching nearly US$7trn in 2025”. With this in mind, Myndstream predicts providing a choice of music for treatments and upselling customers to music curated or created for particular treatments will contribute to this growth.

Encouragingly, studies are being conducted to help us better understand the impact of music designed for health and wellbeing. These are bringing together experts from the fields of health and wellness with leading wellbeing musicians such as Liquid Mind.

Looking ahead, creating and curating bespoke playlists for spa treatments will be critical to supporting customer demand for a more immersive audio experience.

To find out more information from the forefront of the music and wellbeing landscape, head to Myndstream.com.