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Product news
1 to 12 of 2570 news stories
BC SoftWear unveils new premium range following boom in demand for luxury spa textiles
By Megan Whitby 23 May 2023
The collection will be available in white, pebble, slate grey and sage green Credit: BC Softwear
UK-based hotel and spa textiles supplier BC SoftWear has introduced a new ultra luxury range of spa linens and robes.

The SupremeSoft Deluxe and Pure Spa Deluxe ranges will include extra-large treatment towels with or without head holes, an Oxford pillowcase and an extra-large spa duvet. There will also be a more luxurious robe, with or without a wider collar for added comfort and luxury.

The robes will feature piped embroidery around the collar, cuffs, pockets and belt, as well as new streamlined ‘trouser pockets’, rather than the more traditional patch pockets.

Meanwhile, treatment towels will have rounded edges and binding around the hems for a spotless finish.

The collection will be available in white, pebble, slate grey and sage green – a new colour option.

For each item in the line there will be the option to select personalised embroidered logos and labels, as well as bespoke piping or binding around the edge in white, pebble, slate grey and sage green, or a bespoke colour.

Barbara Cooke, BC SoftWear’s founder and CEO, says: “We’re launching this new range to meet a huge spike in demand for larger, more deluxe spa linens and robes.

“Our five-star spa clients are requesting extra-large treatment towels – in an ultra-luxurious heavier weight, plus rounded corners and options for bespoke personalisation – to really up the sumptuousness of their offer, but still using the sustainable fabric from SupremeSoft. It’s increasingly what guests expect from a five-star spa.

“This collection has cleaner, neater lines thanks to the bespoke piped binding; the extra heavy weight means it feels truly extravagant. We opted to add a new colour, sage green, as spas are increasingly choosing an all-natural and biophilic design scheme and looking for linens to tie in with this.”

The high-end line will feature in white in the new Guerlain spa at Raffles London at the OWO when it opens later this year.

BC SoftWear also has plans to expand the range further with the addition of a deluxe blanket as an ultra-luxurious option for spas and hotels.


Product news
1 to 12 of 2570 news stories
18 Sep 2023
Australian skincare brand Subtle Energies has marked its 30th anniversary with new products, treatments and a sustainable packaging upgrade. Originating as a clinic focused on treating chronic ailments, Subtle Energies has evolved into a global ... More
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Introducing the Tuxedo Collection, The Madison Collection’s newest luxury linen and robe range which is fade-resistant, quick-drying and chlorine-compatible. The line is the product of years of development and features bath towels, robes and mats ... More
12 Sep 2023
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19 Sep 2023
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11 Sep 2023
Swissline has developed a brand-new night cream that helps address pigmentation, melasma and dark spots, while reducing lines, wrinkles and inflammation. The product features the same texture and night-only technologies used in Swissline’s existing Luxe-Lift ... More
08 Sep 2023
Elemis’ iconic Pro-Collagen Cleansing Balm is now available in a new aromatic blending notes of fig, raspberry and bergamot. The three-in-one transforming texture remains the same, melting away makeup, grime and surface pollutants, but with ... More
12 Sep 2023
No luxury spa guest experience is complete without a warm welcome and a luxurious robe. Fashionizer Spa knows this better than anyone and has recently unveiled its latest sustainable offering – the Kinthia, an exquisite ... More
19 Sep 2023
In the world of wellness and spa industry procurement, Spa Supply Solutions stands out as a global leader. We offer an unparalleled suite of services that cater to the finest global spa, leisure and beauty ... More
05 Sep 2023
Premium South African spa and skincare brand Terres d’Afrique* has announced new partnerships with four Sub-Saharan African properties. Designed to harness Africa’s botanical heritage, the vegan brand based in Johannesburg creates a comprehensive range of ... More
31 Aug 2023
Spas embracing technology strategically position themselves as first-choice establishments. They differentiate themselves by offering innovative and personalised treatment paths that surpass the expectations of today's discerning customers. Iyashi Dôme’s Japanese infrared sauna technology does just ... More
04 Sep 2023
In the world of wellness, the age-old tradition of sauna bathing is synonymous with relaxation, detoxification and rejuvenation. But, a crucial and sometimes overlooked part of the journey is the all-important cooldown. Traditional cooling methods ... More
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Living Earth Crafts (LEC) would not be the company it is today without the efforts of its amazing team, from sales to production and all departments in between. Founded in 1973, Tomas Nani ... More
     
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PRODUCT NEWS
BC SoftWear unveils new premium range following boom in demand for luxury spa textiles
23 May 2023 . BY Megan Whitby
The collection will be available in white, pebble, slate grey and sage green / BC Softwear
We’re launching this new range to meet a huge spike in demand for larger, more deluxe spa linens and robes
– Barbara Cooke
UK-based hotel and spa textiles supplier BC SoftWear has introduced a new ultra luxury range of spa linens and robes.

The SupremeSoft Deluxe and Pure Spa Deluxe ranges will include extra-large treatment towels with or without head holes, an Oxford pillowcase and an extra-large spa duvet. There will also be a more luxurious robe, with or without a wider collar for added comfort and luxury.

The robes will feature piped embroidery around the collar, cuffs, pockets and belt, as well as new streamlined ‘trouser pockets’, rather than the more traditional patch pockets.

Meanwhile, treatment towels will have rounded edges and binding around the hems for a spotless finish.

The collection will be available in white, pebble, slate grey and sage green – a new colour option.

For each item in the line there will be the option to select personalised embroidered logos and labels, as well as bespoke piping or binding around the edge in white, pebble, slate grey and sage green, or a bespoke colour.

Barbara Cooke, BC SoftWear’s founder and CEO, says: “We’re launching this new range to meet a huge spike in demand for larger, more deluxe spa linens and robes.

“Our five-star spa clients are requesting extra-large treatment towels – in an ultra-luxurious heavier weight, plus rounded corners and options for bespoke personalisation – to really up the sumptuousness of their offer, but still using the sustainable fabric from SupremeSoft. It’s increasingly what guests expect from a five-star spa.

“This collection has cleaner, neater lines thanks to the bespoke piped binding; the extra heavy weight means it feels truly extravagant. We opted to add a new colour, sage green, as spas are increasingly choosing an all-natural and biophilic design scheme and looking for linens to tie in with this.”

The high-end line will feature in white in the new Guerlain spa at Raffles London at the OWO when it opens later this year.

BC SoftWear also has plans to expand the range further with the addition of a deluxe blanket as an ultra-luxurious option for spas and hotels.
PRODUCT NEWS
Subtle Energies rings in 30th anniversary with new Biotechnology Skincare range and packaging overhaul
Australian skincare brand Subtle Energies has marked its 30th anniversary with new products, treatments and a sustainable packaging upgrade.
The Madison Collection unveils The Tuxedo Collection
Introducing the Tuxedo Collection, The Madison Collection’s newest luxury linen and robe range which is fade-resistant, quick-drying and chlorine-compatible.
Living Earth Crafts launches Tribeca All-in-One Medi-Spa Chair
Spa equipment manufacturer Living Earth Crafts (LEC) has introduced a new space-saving treatment chair to accommodate an array of spa, aesthetic, IV and medi-spa treatments.
Swissline unveils Cell Shock White Brightening Intensified Night Cream
Swissline has developed a brand-new night cream that helps address pigmentation, melasma and dark spots, while reducing lines, wrinkles and inflammation.
Elemis launches limited-edition Green Fig Pro-Collagen Cleansing Balm
Elemis’ iconic Pro-Collagen Cleansing Balm is now available in a new aromatic blending notes of fig, raspberry and bergamot.
Terres d’Afrique expands African footprint with four new luxury spa partnerships
Premium South African spa and skincare brand Terres d’Afrique* has announced new partnerships with four Sub-Saharan African properties.
Milana Knowles joins Gharieni as vice president of US business development
Gharieni Group has announced the appointment of Milana Knowles as its new vice president of business development for the US.
Himalayan Source introduces Himalayan Salt Capsule
Himalayan Source has launched the Himalayan Salt Capsule to help spa, wellness and fitness facilities or residences upgrade their offering with halotherapy.
Esse’s latest skincare trio taps live probiotics to boost aesthetic treatments’ effects
Microbiome skincare and spa brand Esse Skincare has launched three new products containing lactobacillus bacteria to boost the effect of medical aesthetic treatments.
Alqvimia unveils Bust Firming Body Lotion and new décolletage treatment
Spanish aromatherapy spa and skincare brand Alqvimia has introduced a new pro-ageing solution for the neck, chest and decollete area; the Bust Firming Body Lotion.
Massage Envy and Saltability partner over Himalayan Salt Stone Massage pilot programme
Himalayan salt stone massage specialist Saltability has teamed up with US spa franchisor Massage Envy Spas to launch a pilot programme for its signature Restore Himalayan Salt Stone Massage in Southern Florida.
Harpar Grace International announces distribution partnership with RevitaLash Cosmetics
Athena Cosmetics, parent company to beauty brand RevitaLash Cosmetics, has announced a strategic partnership with Harpar Grace International (HGI) – a specialist in the distribution, development and management of luxury skincare, beauty and wellness brands in the UK.
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COMPANY PROFILES
Art of Cryo

Art of Cryo offers a wide range of treatment solutions for whole-body cryo. [more...]
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26-29 Sep 2023

SPATEC North America

Eau Palm Beach , Manalapan, United States
04-06 Oct 2023

27th European Spas Congress

Karlovy Vary , Czech Republic
+ More diary  
 


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