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Subtle Energies rings in 30th anniversary with new Biotechnology Skincare range and packaging overhaul
By Megan Whitby 18 Sep 2023
Subtle Energies has refreshed its packaging and branding with a chic new look to strengthen its shelf presence while elevating the consumer shopping experience Credit: Subtle Energies
Australian skincare brand Subtle Energies has marked its 30th anniversary with new products, treatments and a sustainable packaging upgrade.

Originating as a clinic focused on treating chronic ailments, Subtle Energies has evolved into a global Ayurveda wellness lifestyle solution and skincare brand.

The company's products are available in 25 countries and used in spa treatments by established operators including Six Senses, Soneva, Mandarin Oriental and Raffles, as well as iconic spa and wellness destinations including Kamalaya and The Royal Mansour Marrakech.

All-new skincare and branded treatments

To celebrate this milestone, the family-run company is introducing its Biotechnology Skincare range after years in the making.

The line – which includes new facials, therapeutic body treatments and advanced holistic massages – has launched this month with a Vegan Collagen Serum, Multi Molecular Hyaluronic Acid serum and Pomegranate Enzyme Mask.

Subtle Energies' founder Farida Irani reflects on the company's journey.

“As we commemorate our 30-year voyage, we extend our sincere gratitude to all our partners, clinic clientele, our customers, our team and our family who have shaped Subtle Energies into what it is today.

“From our beginnings as a clinic, we’ve steadily grown into a wellness lifestyle solutions and skincare brand, proudly found in some of the world’s most iconic destinations.

“We feel very humbled and proud to share our story. We’ll celebrate this significant milestone globally with a full rebrand, elevating our packaging and taking the best from our past 30 years to shape the next.”

Packaging upgrades
To mark the beginning of a new chapter, Subtle Energies has also updated its packaging. While always striving to improve its sustainable output, the new design and look of the original logo have been chosen to strengthen the brand's shelf presence while elevating the consumer shopping experience.

Adding to the brand’s existing accreditations from Cruelty Free International, the packaging also displays COSMOS Natural and Vegan Society certifications.

Nick Irani, director of operations and brand development, shares: “After some years of development, we’re proud to launch Subtle Energies into our 30th year with a renewed and inspired pathway forward with our most advanced and progressive natural skincare ranges across our partners globally.

“Our newest innovations aim to provide a cosmetic look and feel, using only the best and purest natural ingredients, which in turn give you transformative results of the skin looking plump and youthful.

“Our aim is to continue to redefine natural skincare with innovative and new ways to combine the science of nature.”

Product news
1 to 12 of 2717 news stories
21 Jun 2024
Smart lock manufacturer Ojmar has released the OTS20 Batteryless – the first battery-free electronic locker lock on the market. The smart lock is powered by Ojmar's patented 'Push Power' technology, which harnesses the energy created ... More
20 Jun 2024
Hungarian skincare brand Omorovicza has introduced a signature treatment to mark its new partnership with the spa at the iconic Claridge’s hotel in London. The two-hour experience represents the pinnacle of Omorovicza’s collection of facials, ... More
19 Jun 2024
Founder of 111Skin Dr Yannis Alexandrides has introduced the brand’s new Wrinkle Erasing Retinol Patches to provide a needle-free solution for wrinkles on the forehead and around the eyes and mouth. Alexandrides says the patches ... More
17 Jun 2024
Swissline has enhanced its Cell Shock Age Intelligence Collection with the introduction of the Never-Creased Sunscreen SPF 50. This new product is designed to nourish and safeguard the skin from sun damage, focusing on the ... More
14 Jun 2024
“Nowadays tools and technology play such a huge part in skincare and we see a desire for effective, multi-tasking products that customers can use at home,” said Monica Poli, Comfort Zone skin science and technology ... More
13 Jun 2024
Living Earth Crafts (LEC) has unveiled the Radiance PT, a versatile treatment table designed to offer a range of LED light therapy treatments. The table features three LED light devices, including neck and lower-back panels, ... More
13 Jun 2024
A decade ago, the Gharieni Group began pioneering the integration of advanced wellness technologies into its spa and treatment beds. This innovative approach has since become one of the industry's most significant disruptions and groundbreaking ... More
07 Jun 2024
French skincare brand Biologique Recherche has introduced a new serum and treatment to address the needs of the bust, décolleté and buttocks areas. The triple-action Lift Buste 3D serum is designed to offer a comprehensive ... More
06 Jun 2024
The spa team at the prestigious French hotel, Maybourne Riviera, located in Roquebrune-Cap-Martin near Monaco, has chosen Fashionizer Spa to supply uniforms for its therapists. Spa manager Alice Peyret approached Fashionizer to provide uniforms for ... More
04 Jun 2024
Amra has announced the launch of its latest sun protection product; SPF50+ Serum. "This serum is more than just a sunscreen; it’s a protective and hydrating masterpiece," said Olivia Hatton, COO at Amra. "We’ve formulated ... More
29 May 2024
Spa Life International® Conventions are intimate, business-focussed events, created exclusively for senior spa and wellness professionals looking for a more targeted, cost-effective way of doing business. The events bring together the leading players from the ... More
28 May 2024
Spa textiles supplier, BC SoftWear, has opened the doors to a new distribution hub in the Netherlands as part of its expansion into Europe. The company says the new hub will enable it to offer ... More
     
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Art of Cryo
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Art of Cryo
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PRODUCT NEWS
Subtle Energies rings in 30th anniversary with new Biotechnology Skincare range and packaging overhaul
18 Sep 2023 . BY Megan Whitby
Subtle Energies has refreshed its packaging and branding with a chic new look to strengthen its shelf presence while elevating the consumer shopping experience / Subtle Energies
We’ll celebrate this significant milestone globally with a full rebrand, elevating our packaging and taking the best from our past 30 years to shape the next
– Farida Irani
Australian skincare brand Subtle Energies has marked its 30th anniversary with new products, treatments and a sustainable packaging upgrade.

Originating as a clinic focused on treating chronic ailments, Subtle Energies has evolved into a global Ayurveda wellness lifestyle solution and skincare brand.

The company's products are available in 25 countries and used in spa treatments by established operators including Six Senses, Soneva, Mandarin Oriental and Raffles, as well as iconic spa and wellness destinations including Kamalaya and The Royal Mansour Marrakech.

All-new skincare and branded treatments

To celebrate this milestone, the family-run company is introducing its Biotechnology Skincare range after years in the making.

The line – which includes new facials, therapeutic body treatments and advanced holistic massages – has launched this month with a Vegan Collagen Serum, Multi Molecular Hyaluronic Acid serum and Pomegranate Enzyme Mask.

Subtle Energies' founder Farida Irani reflects on the company's journey.

“As we commemorate our 30-year voyage, we extend our sincere gratitude to all our partners, clinic clientele, our customers, our team and our family who have shaped Subtle Energies into what it is today.

“From our beginnings as a clinic, we’ve steadily grown into a wellness lifestyle solutions and skincare brand, proudly found in some of the world’s most iconic destinations.

“We feel very humbled and proud to share our story. We’ll celebrate this significant milestone globally with a full rebrand, elevating our packaging and taking the best from our past 30 years to shape the next.”

Packaging upgrades
To mark the beginning of a new chapter, Subtle Energies has also updated its packaging. While always striving to improve its sustainable output, the new design and look of the original logo have been chosen to strengthen the brand's shelf presence while elevating the consumer shopping experience.

Adding to the brand’s existing accreditations from Cruelty Free International, the packaging also displays COSMOS Natural and Vegan Society certifications.

Nick Irani, director of operations and brand development, shares: “After some years of development, we’re proud to launch Subtle Energies into our 30th year with a renewed and inspired pathway forward with our most advanced and progressive natural skincare ranges across our partners globally.

“Our newest innovations aim to provide a cosmetic look and feel, using only the best and purest natural ingredients, which in turn give you transformative results of the skin looking plump and youthful.

“Our aim is to continue to redefine natural skincare with innovative and new ways to combine the science of nature.”




The Biotechnology Skincare range features three products which will be showcased in a suite of new spa rituals / Credit: Subtle Energies
PRODUCT NEWS
Ojmar introduces battery-free electronic locker to cut carbon footprints in health clubs and spas
Smart lock manufacturer Ojmar has released the OTS20 Batteryless – the first battery-free electronic locker lock on the market. The smart lock is powered by Ojmar's patented 'Push Power' technology, which harnesses the energy created by a simple push of the nozzle.
Omorovicza celebrates Claridge’s partnership with exclusive two-hour ritual inspired by ballet
Hungarian skincare brand Omorovicza has introduced a signature treatment to mark its new partnership with the spa at the iconic Claridge’s hotel in London.
111Skin announces launch of Wrinkle Erasing Retinol Patches
Founder of 111Skin Dr Yannis Alexandrides has introduced the brand’s new Wrinkle Erasing Retinol Patches to provide a needle-free solution for wrinkles on the forehead and around the eyes and mouth.
Swissline creates Never-Creased Sunscreen SPF 50 for mature skin
Swissline has enhanced its Cell Shock Age Intelligence Collection with the introduction of the Never-Creased Sunscreen SPF 50. This new product is designed to nourish and safeguard the skin from sun damage, focusing on the face, neck and décolleté.
Acupuncture and physiotherapy inspire Comfort Zone’s new Facial Roller device
Comfort Zone has introduced the Facial Roller, a non-invasive tool used to stimulate local microcirculation and promote better absorption of products.
Living Earth Crafts creates Radiance PT LED light therapy bed
Living Earth Crafts (LEC) has unveiled the Radiance PT, a versatile treatment table designed to offer a range of LED light therapy treatments.
Biologique Recherche reveals triple-action Lift Buste 3D serum and protocol to enhance bust, décolleté and buttocks
French skincare brand Biologique Recherche has introduced a new serum and treatment to address the needs of the bust, décolleté and buttocks areas.
Fashionizer Spa reveals new partnership with Maybourne Riviera spa
The spa team at the prestigious French hotel, Maybourne Riviera, located in Roquebrune-Cap- Martin near Monaco, has chosen Fashionizer Spa to supply uniforms for its therapists.
Amra launches new SPF50+ Serum and announces spa partnerships in Maldives
Amra has announced the launch of its latest sun protection product; SPF50+ Serum.
BC SoftWear announces new EU distribution centre
Spa textiles supplier, BC SoftWear, has opened the doors to a new distribution hub in the Netherlands as part of its expansion into Europe.
Eminence Organic Skin Care launches Charcoal & Black Seed Collection to purify and balance
Eminence Organic Skin Care has unveiled its latest skincare range, harnessing the power of charcoal and black seed extract to rejuvenate and purify the skin.
Corinthia Budapest and Omorovicza collaborate to honour Hungarian spa culture
Professional spa and skincare brand Omorovicza has announced a new partnership with the luxury Royal Spa at five-star Hungarian hotel Corinthia Budapest.
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