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Subtle Energies rings in 30th anniversary with new Biotechnology Skincare range and packaging overhaul
By Megan Whitby 18 Sep 2023
Subtle Energies has refreshed its packaging and branding with a chic new look to strengthen its shelf presence while elevating the consumer shopping experience Credit: Subtle Energies
Australian skincare brand Subtle Energies has marked its 30th anniversary with new products, treatments and a sustainable packaging upgrade.

Originating as a clinic focused on treating chronic ailments, Subtle Energies has evolved into a global Ayurveda wellness lifestyle solution and skincare brand.

The company's products are available in 25 countries and used in spa treatments by established operators including Six Senses, Soneva, Mandarin Oriental and Raffles, as well as iconic spa and wellness destinations including Kamalaya and The Royal Mansour Marrakech.

All-new skincare and branded treatments

To celebrate this milestone, the family-run company is introducing its Biotechnology Skincare range after years in the making.

The line – which includes new facials, therapeutic body treatments and advanced holistic massages – has launched this month with a Vegan Collagen Serum, Multi Molecular Hyaluronic Acid serum and Pomegranate Enzyme Mask.

Subtle Energies' founder Farida Irani reflects on the company's journey.

“As we commemorate our 30-year voyage, we extend our sincere gratitude to all our partners, clinic clientele, our customers, our team and our family who have shaped Subtle Energies into what it is today.

“From our beginnings as a clinic, we’ve steadily grown into a wellness lifestyle solutions and skincare brand, proudly found in some of the world’s most iconic destinations.

“We feel very humbled and proud to share our story. We’ll celebrate this significant milestone globally with a full rebrand, elevating our packaging and taking the best from our past 30 years to shape the next.”

Packaging upgrades
To mark the beginning of a new chapter, Subtle Energies has also updated its packaging. While always striving to improve its sustainable output, the new design and look of the original logo have been chosen to strengthen the brand's shelf presence while elevating the consumer shopping experience.

Adding to the brand’s existing accreditations from Cruelty Free International, the packaging also displays COSMOS Natural and Vegan Society certifications.

Nick Irani, director of operations and brand development, shares: “After some years of development, we’re proud to launch Subtle Energies into our 30th year with a renewed and inspired pathway forward with our most advanced and progressive natural skincare ranges across our partners globally.

“Our newest innovations aim to provide a cosmetic look and feel, using only the best and purest natural ingredients, which in turn give you transformative results of the skin looking plump and youthful.

“Our aim is to continue to redefine natural skincare with innovative and new ways to combine the science of nature.”

Product news
1 to 12 of 2611 news stories
30 Nov 2023
In celebration of its 30th anniversary, Australian skincare brand Subtle Energies has unveiled a bioactive aesthetic line which Nick Irani, director of operations and brand development, says delivers an instant “cosmetic look and feel, using ... More
01 Dec 2023
ISPA has unveiled a trio of extraordinary 2024 ISPA Conference Power Session keynotes featuring leadership development authority Ryan Leak, innovation and resilience scholar Suneel Gupta and MMA expert-turned-philanthropist Justin Wren. Registration is now open and ... More
24 Nov 2023
The Botanicals is Siminetti’s newest Mother of Pearl decorative panelling collection, inspired by the distinctive patterns found in botany and plant life. Celebrating the natural world, the designs were selected to help make a soothing ... More
22 Nov 2023
Caudalie has introduced the next generation of its pro-ageing Resveratrol-lift range which has been updated with plant-based collagen, called Vegan Collagen 1. The new ingredient has been combined with Caudalie's exclusive patent, which according to ... More
24 Nov 2023
The spa industry has typically focused on training its teams in two areas; product knowledge/sales and treatment delivery. However, there is a third equally important skill that is being missed: soft skills or the “ability ... More
20 Nov 2023
ESPA has expanded its Optimal Skin Pro collection with a new oil-to-milk cleanser; the Optimal Skin Cleansing Oil. “We’re thrilled to launch a cleansing oil suitable for all skin types,” said Daniel Golby, ESPA managing ... More
17 Nov 2023
Easy Glowing is Temple Spa’s latest cleanser – designed to leave the skin with a radiant glow, balance the complexion and help support a healthy microbiome. The gel cleanser transforms into an oil once applied ... More
16 Nov 2023
Swissline has two new five-star hotel addresses in Asia – The PuLi Hotel & Spa in Shanghai and The RuMa Hotel & Residences in Kuala Lumpur. Both hotels are members of the Leading Hotels of ... More
15 Nov 2023
Microbiome skincare and spa brand Esse Skincare has expanded its global footprint to reach the US. “The bulk of the company’s sales are in Scandinavia and Northern Europe and the US is a natural next ... More
01 Dec 2023
A pioneer for over 20 years, Paris-based Iyashi Dôme has never followed trends but always stayed committed to true detoxification by championing the benefits of the original Japanese sauna: the Iyashi Dôme. The globally-acclaimed device ... More
15 Nov 2023
Following the success of Fashionizer Spa’s Eco Smooth fabric – a biodegradable and hypoallergenic textile, the company has unveiled two new styles for the collection which have already received great feedback. Fashionizer Spa has introduced ... More
13 Nov 2023
Luxury Dubai hotel Burj Al Arab has introduced Swissline skincare into its Talise Spa with nine new facials, including one created exclusively for the property. The signature Clinic Lémanic Sublime Youth Infusion treatment combines Swissline ... More
     
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ISPA Conference & Expo
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PRODUCT NEWS
Subtle Energies rings in 30th anniversary with new Biotechnology Skincare range and packaging overhaul
18 Sep 2023 . BY Megan Whitby
Subtle Energies has refreshed its packaging and branding with a chic new look to strengthen its shelf presence while elevating the consumer shopping experience / Subtle Energies
We’ll celebrate this significant milestone globally with a full rebrand, elevating our packaging and taking the best from our past 30 years to shape the next
– Farida Irani
Australian skincare brand Subtle Energies has marked its 30th anniversary with new products, treatments and a sustainable packaging upgrade.

Originating as a clinic focused on treating chronic ailments, Subtle Energies has evolved into a global Ayurveda wellness lifestyle solution and skincare brand.

The company's products are available in 25 countries and used in spa treatments by established operators including Six Senses, Soneva, Mandarin Oriental and Raffles, as well as iconic spa and wellness destinations including Kamalaya and The Royal Mansour Marrakech.

All-new skincare and branded treatments

To celebrate this milestone, the family-run company is introducing its Biotechnology Skincare range after years in the making.

The line – which includes new facials, therapeutic body treatments and advanced holistic massages – has launched this month with a Vegan Collagen Serum, Multi Molecular Hyaluronic Acid serum and Pomegranate Enzyme Mask.

Subtle Energies' founder Farida Irani reflects on the company's journey.

“As we commemorate our 30-year voyage, we extend our sincere gratitude to all our partners, clinic clientele, our customers, our team and our family who have shaped Subtle Energies into what it is today.

“From our beginnings as a clinic, we’ve steadily grown into a wellness lifestyle solutions and skincare brand, proudly found in some of the world’s most iconic destinations.

“We feel very humbled and proud to share our story. We’ll celebrate this significant milestone globally with a full rebrand, elevating our packaging and taking the best from our past 30 years to shape the next.”

Packaging upgrades
To mark the beginning of a new chapter, Subtle Energies has also updated its packaging. While always striving to improve its sustainable output, the new design and look of the original logo have been chosen to strengthen the brand's shelf presence while elevating the consumer shopping experience.

Adding to the brand’s existing accreditations from Cruelty Free International, the packaging also displays COSMOS Natural and Vegan Society certifications.

Nick Irani, director of operations and brand development, shares: “After some years of development, we’re proud to launch Subtle Energies into our 30th year with a renewed and inspired pathway forward with our most advanced and progressive natural skincare ranges across our partners globally.

“Our newest innovations aim to provide a cosmetic look and feel, using only the best and purest natural ingredients, which in turn give you transformative results of the skin looking plump and youthful.

“Our aim is to continue to redefine natural skincare with innovative and new ways to combine the science of nature.”




The Biotechnology Skincare range features three products which will be showcased in a suite of new spa rituals / Credit: Subtle Energies
PRODUCT NEWS
Subtle Energies’ unveils new bioactive aesthetic line
In celebration of its 30th anniversary, Australian skincare brand Subtle Energies has unveiled a bioactive aesthetic line.
Siminetti unveils iridescent decorative panelling range inspired by plants
The Botanicals is Siminetti’s newest Mother of Pearl decorative panelling collection, inspired by the distinctive patterns found in botany and plant life.
Caudalie’s Resveratrol-lift range relaunched and reformulated with plant-based collagen
Caudalie has introduced the next generation of its pro-ageing Resveratrol-lift range which has been updated with plant-based collagen, called Vegan Collagen 1.
ESPA launches Optimal Skin Cleansing Oil to purify and hydrate
ESPA has expanded its Optimal Skin Pro collection with a new oil-to-milk cleanser; the Optimal Skin Cleansing Oil.
Temple Spa unveils Easy Glowing cleanser enriched with vitamin C
Easy Glowing is Temple Spa’s latest cleanser – designed to leave the skin with a radiant glow, balance the complexion and help support a healthy microbiome.
Esse Skincare goes stateside and expands into US market
Microbiome skincare and spa brand Esse Skincare has expanded its global footprint to reach the US.
Swissline debuts at Burj Al Arab Jumeirah
Luxury Dubai hotel Burj Al Arab has introduced Swissline skincare into its Talise Spa with nine new facials, including one created exclusively for the property.
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New juniper body oil boosts Kerstin Florian's Nordic Zen treatment says Kristina Zanardi
Sweden-based skincare brand Kerstin Florian has refreshed its 90-minute Nordic Zen Body treatment with a new star product
Mauli Rituals unveils global expansion plans
Mauli Rituals, a UK-based ayurvedic spa brand, is taking its hair, skin, body and mind products worldwide.
Lemi introduces new Milano treatment bed range
Italian spa and wellness equipment supplier Lemi Group has unveiled the new Milano treatment bed, available in either the Classic or Evo model.
Comfort Zone's new three-piece Luminant collection and facial targets hyperpigmentation
Professional spa brand Comfort Zone has developed an all-new range and treatment to tackle hyperpigmentation.
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25-28 Jan 2024

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