In the dynamic landscape of wellness, music serves a crucial role in creating unforgettable and immersive experiences.

In 2023, two influential trends dominated the spa industry – touchless technology and multisensory experiences.

Touchless spa treatments – such as salt chambers and vibroacoustic massage beds – can utilise previously overlooked spaces. By also pairing these experiences with music and scent, you can create a sensory immersion that relaxes both body and mind.

These add-on experiences not only enhance the overall spa experience but also provide an additional revenue stream for the spa.

Looking ahead to 2024, Myndstream predicts two transformative trends are set to redefine wellness music.

First, authentic audio experiences that connect the essence of the spa with its surroundings. We’re increasingly working with our clients to connect the spa's DNA and its natural and cultural surroundings to the music we create. This enhances both the brand’s identity and client experience.

Second, AI-powered music solutions are on the rise, with advancements expected to address copyright issues. AI tools will enable personalised and adaptive music experiences, revolutionising how we experience music in all settings. These developments promise tailored and transformative wellness journeys.

Freddie Moross, founder of Myndstream, comments: “As 2024 unfolds, we can’t wait to bring our innovative new solutions to the table, helping our clients release the power of music for health and wellbeing outcomes.”