Aesthetic clinic EF Medispa will develop and manage the new 645sq m (6,942sq ft) Santai
Spa at the Genting Hotel in Birmingham, England, which will form part of a new mixed-use leisure and entertainment complex.

The seven-storey, 538,000sq ft (49,982sq m) Resorts World Birmingham – operated by Malaysia-based Genting Group – is billed as a £150m (US$234m, €213m) “integrated destination leisure complex.”

Resorts World Birmingham will feature the 178-bedroom, five-suite, boutique Genting Hotel; an outlet shopping centre; an 11-screen Cineworld cinema, which will include IMAX and 3D; a casino; a wide range of internationally-themed restaurants and bars; and a multi-use conferencing and banquet centre. The hotel and spa are due to open late in Q3 2015.

The spa, called Santai Spa by EF Medispa, will include five medi-spa treatment rooms and four traditional treatment rooms. It will also feature a gym, swimming pool, mani/pedi area, eight-station hairdressing facility and juice bar.

The treatment menu incorporates traditional spa facial and body treatments, advanced aesthetic skin and body treatments, and hair and nail offerings, while EF Medispa is also developing a line of signature treatments for the spa.

“We are providing a turnkey package that integrates our unique medi-spa concept into a traditional spa environment,” said Esther Fieldgrass, founder of EF Medispa.

“We have seen an evolving trend as regular visitors to spas are now seeking more results-driven therapies to complement their hotel stays. I believe we have designed the ideal blend of treatments to suit the diverse range of visitors to this amazing venue.”

Spa Creators consulted on the project and provided the interior design. Alistair Johnson, director of Spa Creators, said he has been working to perfect the project for nearly two years.

“Getting the concept right – a medi-spa in a hotel – was the biggest challenge,” he said.

Cheshire Wellness supplied the wet zone facilities, spa equipment is by Ellisons and Technogym provided the gym equipment.

The Santai Spa by EF Medispa will cater to local clientele as well as hotel guests.

“Resorts World Birmingham’s ethos is to bring innovative leisure experiences to our guests, and the treatments being devised by EF Medispa will deliver on that promise,” said Barry Clemo, business development director for Resorts World Birmingham.

EF Medispa currently has three clinics in London, with a fourth planned to open in London's Canary Wharf this September.