Skincare brand Biologique Recherche has partnered with non-profit organisation Wellness for Cancer to adapt facial and body treatments to the needs of cancer patients and people in remission.

Beginning in June, treatments will be available in the US and France, and Biologique Recherche plans to expand to more than 70 countries, making it the only company adapting its methodology to all types of cancer patients worldwide.

“We are bringing to market something that should have been done a long time ago – bringing wellness and beauty to those who need it most, and to those who cannot always afford it,” said Rupert Schmid, chair of Biologique Recherche. “People who have suffered need us to take care of them more than anyone else.”

Treatments will be priced the same as traditional Biologique Recherche treatments, but through corporate social responsibility, each country will also align with a non-profit to help provide treatments and products to those who can’t afford it.

Biologique Recherche will adapt its methodology to people who have been affected by all forms of cancer by offering a selection of products and therapies for each client, depending on cancer type, cancer therapy, surgery involved and long-term conditions, such as risk of lymphedema. The company is subsidising the programme as part of its corporate social responsibility footprint.

“It’s important to see individuals beyond diagnosis or situation,” said Julie Bach, executive director of Wellness for Cancer. “This is where Biologique Recherche shines, as their core competencies are personalisation and advanced training. This partnership is a crucial step for those dealing with cancer and their physical and psychosocial side effects.”

Globally, Wellness for Cancer and Biologique Recherche are rolling out comprehensive treatment programmes that will include repeatable, standardised processes that also offer the ability for therapists to personalise each treatment.

“We want to welcome guests who have cancer in the same way that we welcome our usual guests,” Schmid told Spa Opportunities. “We don’t want to offer only one body treatment and one facial treatment – with Julie, we have adapted each treatment, and the products we use, to guests with cancer, taking into account the cancer type, treatment type and any surgery. Biologique Recherche is all about hyper-personalisation, and this is now also true for guests who have cancer.”

Biologique Recherche has provided facial and body treatments to its existing clientele with cancer through its Paris flagship location, Ambassade de la Beaute, which inspired the company to take a closer look at how to offer treatments to guests with cancer. This methodology will be replicated across the 70 countries that Biologique Recherche operates in with help from Wellness for Cancer.

Schmid said that one of the goals of Biologique Recherche and Wellness for Cancer is to understand the real benefit of facial and body treatments for people who have cancer. “This has not been done in the past on a large scale, with the active support of oncologists and medical doctors – this is the next step,” he said.