Spa and beauty products company Bliss has appointed Meri Baregamian as its CEO. Bliss is owned by Steiner Leisure, a global provider of spa services and a manufacturer and distributor of skincare products.

Baregamian joins Bliss from the Global Brands Division of Walgreens Boots Alliance and has more than 20 years of beauty industry experience.

Prior to joining Walgreens Boots Alliance, Baregamian served as the CEO of North America for Soap & Glory, a producer of affordable beauty products, for almost five years prior to its acquisition by Walgreens Boots Alliance.

Additionally, she formally established and built the Boscia Skincare brand from the ground up, and has also held positions at Stila Cosmetics and Laura Mercier.

"I'm so pleased to join the talented team at Bliss and share their confidence in Bliss' continued growth and innovation opportunities,” said Baregamian. “Bliss has always been a revolutionary brand, pushing the limits of the common conception of a spa. I look forward to working closely with the Bliss team as we focus on building upon the brand's spa heritage."

Leonard Fluxman, CEO of Steiner Leisure Limited, added: "Meri's deep industry expertise and experience growing top beauty brands will be instrumental in maintaining Bliss' role as a global leader in spa innovation and service. I am confident that Meri is the right person to lead Bliss and look forward to her immediate contributions.

"I also want to thank Laura Lang, who has done an excellent job as interim president, and who will remain a key part of our company as a member of the Steiner Leisure board of directors."