03-05 Jul 2026
Copenhagen,
Copenhagen,
Denmark
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19-21 Jul 2026
The Global Ambassador ,
Phoenix,
United States
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22-25 Jul 2026
The Global Ambassador ,
Phoenix,
United States
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23-26 Aug 2026
The Riviera Maya Edition Kanai,
Playa del Carmen,
Mexico
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10-12 Sep 2026
MITEC Kuala Lumpur,Malaysia,
Malaysia
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18-20 Sep 2026
Sheraton Norfolk Waterside,
Norfolk,
United States
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22-23 Sep 2026
Four Seasons Hotel Bangkok at Chao Phraya River,
Bangkok ,
Thailand
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27-29 Sep 2026
Farnham Estate Spa & Golf Resort,
Ireland
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| Whopper, fries...and a sauna? Finnish Burger King wins accolades for unique spa concept |
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| By Jane Kitchen 12 May 2016 |
Designed by Finnish celebrity designer Teuvo Loman, the sauna features benches with the fast food giant’s colours, as well as a television with gaming capabilities
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A Finnish Burger King has won third place in Euromonitor’s ‘2016 New Concepts in Foodservice Contest: Customisation, Technology, and New Experiences,’ for its in-store sauna.
Designed by Finnish celebrity designer Teuvo Loman, the sauna, located inside a Helsinki Burger King, features benches with the fast food giant’s colours, as well as a television with gaming capabilities. Showers, dressing rooms, Burger King towels and a lounge are also on-site, and servers from the restaurant visit the sauna to take food orders.
“The concept takes the idea of a unique dining experience to an extreme, offering both entertainment and functionality for Finnish consumers who see saunas as an integral part of their local culture,” said Euromonitor analyst Elizabeth Friend in the announcement.
“Saunas in Finland are taken frequently as social, health and wellness rituals, and it is not uncommon for friends and business associates to sauna together. In this way, Burger King’s in-store sauna offers a powerful example of localisation, demonstrating an understanding of local preferences while also offering customers the novelty experience of a sauna alongside their Whopper and fries.”
The 10-person sauna can be rented for €250 (US$285, £197) for three hours, and can be used for birthday parties or work events.
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| News |
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26 Jun 2026
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26 Jun 2026
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25 Jun 2026
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18 Jun 2026
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23 Jun 2026
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19 Jun 2026
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12 Jun 2026
Global luxury hospitality brand, Six Senses, has partnered with longevity healthcare provider, HUM2N, to launch a clinic at Six Senses London, at The Whiteley. This collaboration is significant as it reflects a shift by Six ... More
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10 Jun 2026
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15 Jun 2026
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08 Jun 2026
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| Saskia Spa |
| Founded in 2014, Saskia Spa continues to evolve as a professional luxury skincare brand. It forms
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